Carol Gregory Email & Phone Number

Boston, Ma, Us

Serve as chief communications strategist and counsel to CLF staff and leadership—expanding CLF’s market visibility, influence, and reputation through multi-media communications strategies. Leverage audience insights/data, content, and message testing to push advocacy messages and counter disinformation campaigns across CLF’s core programs, including climate change, clean water, environmental justice, and ocean conservation.Communications strategy and advocacy support include; securing communications funding through corporate and family foundation grants; increasing media coverage (e.g., articles, opinion pieces, news stories, broadcast interviews); and amplifying paid media (e.g., Mother Jones, NPR).Brand positioning, digital expansion, and member engagement include:Redesigning CLF’s website and core brand elements.Producing issue and general awareness videos.Redesigning online fundraising.Leveraging social media to push CLF’s priority campaigns and messaging.Expanding CLF’s use of action alerts and email acquisition.Internal leadership includes:Department building and team/resource development.Developing campaign planning and power mapping strategy.Media training for leadership, team members, and organizational spokespersons.Committees: Serve on CLF's DEI Committee, chairing the committee from 2019 to 2021. Served on President's Strategic Planning Committee.

New York, New York, Us

Created and executed strategic communications and marketing campaigns to increase awareness and strengthen the brand of the nation's largest grassroots human rights organization. Developed persuasive messaging to frame the human rights debate; increased visibility with news decision-makers and cultural influencers (e.g., NYT's Nicholas Kristof, MSNBC's Rachel Maddow, activist/actor Nazanin Boniadi). Oversaw communications for the 2014 human rights concert featuring Lauryn Hill, Madonna, and others.

Engaged by government, private sector, and non-profit organizations to build and sustain credibility and engagement with community members, employees, the media, and other stakeholders—leading 2- to 25-member teams in developing and executing strategic communications, social media, branding, and media training.SELECTED CLIENTS:• Kaiser Permanente: Created strategic communications plan and roadshow introducing Kaiser Permanente’s new CEO (Mid-Atlantic States) to local communities and government stakeholders. Engagement included executive narrative, bio, talking points, and related collateral. • HBO: Project managed HBO’s Weight of the Nation regional screening and town hall meeting featuring panelists, including an assistant professor of research and Prince George's city council member, as well as physicians and other health organization leaders.

Washington, Dc, Us

Designed and implemented strategic communications, marketing, and social media initiatives as part of a $28.5M Broadband Opportunity Coalition grant—one of the nation's largest under President Obama’s 2009 American Recovery Act.Managed relationships with corporate partners (e.g., AT&T, Comcast) and civil rights coalitions (e.g., NAACP, National Urban League). Created a $5.5M national awareness campaign (e.g., PSAs) promoting technology in low-income communities. Secured media placements about One Economy initiatives on BBC America, NBC, and PBS NewsHour.

Washington, District Of Columbia, Us

Amsterdam, Nl