Carol Ross Email & Phone Number

Salt Lake City Metropolitan Area

• Achievements:
• Led the creative direction for the 2024 Super Summer Challenge, resulting in a record-breaking achievement by surpassing our annual signup goals.
• Successfully elevated the event’s engagement and participation, outperforming all previous Super Summer Challenge events in terms of signups and overall reach.
• Developed and executed innovative marketing strategies and creative campaigns that significantly boosted visibility and drove unprecedented interest in the event.Responsibilities:
• Provided artistic direction and guidance to graphic designers and team members, ensuring alignment with SLCPL’s brand identity and project objectives.
• Developed and crafted rough drafts and ideation boards for new design projects, setting the creative vision from the outset.

Salt Lake City, Utah, United States

• Achievements:
• Spearheaded the concept and design of the iconic 12-foot-high "SLCC" landmark signage, now prominently featured at all Salt Lake Community College campuses throughout Salt Lake County, significantly enhancing campus.
• Re-designed and rebranded SLCC Magazine for Salt Lake Community College, leading the project from concept to completion, which earned Gold, Silver, and Bronze awards at the CASE and NCMPR annual competitions.
• Selected as a judge for the prestigious CASE District VII/West 2019 awards, playing a key role in evaluating and recognizing excellence in design across the region.Responsibilities:
• Oversee creative services design projects to ensure that they meet the client's and institutional branding objectives and vision.
• Conduct thorough reviews of artwork and designs, ensuring the highest quality standards and adherence to project specifications.

Library Of Congress

• Catalogued and archived original artwork collections into an online database system.
• Assisted curators with research and writing for future collection exhibits.
• Selected and showcased original work for a private exhibit at the Thomas Jefferson Building.

Orem, Utah, United States

• Led branding and redesign of The UVU Review, including logo, collateral materials, and advertising.
• Directed unveiling ad campaign to coincide with institution's status change to university, boosting readership.
• Managed special features section as editor, ensuring high-quality content and engaging readers.

A.A.S., Visual Arts - Graphic Design

Visual Art and Design degree in Graphic Design. Additional courses included calligraphy, photography, drawing, illustration, and painting..

B.A., History

My interests and studies as an undergraduate where in Art and History. For my capstone thesis, I selected and researched the German.