Carol Schuler Email and Phone Number
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I most recently served the Association of Governing Boards of Universities and Colleges (AGB) as editor-in-chief of its award-winning magazine, Trusteeship, where I oversaw all editorial, design, and printing, working with writers throughout the nation to inform governance leaders in higher education. Earlier, from 2016 to 2022, I was Vice President for State Council Programs and the Online Course Sharing Consortium at the Council of Independent Colleges (CIC) where I oversaw all aspects of nearly $1.9 million in annual scholarship and grant programs to state associations to improve access to private colleges and collaborative services that advance student and institutional success. I founded and developed CIC's Online Course Sharing Consortium, a member service that helps private colleges provide cost-effective online options to students, growing the consortium's membership from zero to more than 300 in less than three years. Earlier, I served for 15 years at Davis & Elkins College where, as Vice President for Development, I helped secure the $25 million lead gift to launch the college's first $100 million campaign. I also led the college's marketing and communications team and oversaw a portfolio of publications, the college website, and its social media channels. I served on the CASE DII Board, where I redeveloped the DII website and co-chaired the marketing committee for the 2015 DII Conference. I have been involved in historic preservation and the arts throughout my career. I grew up in Indiana and lived in Colorado, Illinois, and West Virginia before moving to DC. I currently reside in West Virginia and Washington, DC. My home teams are the Illini, the Boilermakers, and the DPU Tigers.
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MemberThe Registry Jun 2024 - Present
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Editor In ChiefAgb (Association Of Governing Boards Of Universities And Colleges) May 2022 - Dec 2023Washington, DcLed the direction and publication of Trusteeship magazine, a national higher education magazine (circ. 35,000) written for public and private university and college trustees, presidents, and senior administrators, as well as university foundation boards and leaders. -
Vice President For State Council Programs And The Online Course Sharing ConsortiumCouncil Of Independent Colleges Jun 2016 - Apr 2022Washington, District Of Columbia, United StatesAs the leader of the CIC State Councils program, I developed and oversaw grants, scholarships, conference programs, and other services to 26 state association members that serve private colleges and universities. I was responsible for developing CIC’s relationship with the UPS Foundation, for securing and increasing annual grants from UPS, and for designing programs and budgets supported by the $52 million CIC/UPS Educational Endowment. Under my leadership the scholarship awards increased significantly and grant initiatives focused on student success through mentorships, transfer pathways, internships, boot camps, and career opportunities, as well as increased marketing capacity at state associations. In 2018, I proposed and led CIC's launch of the Online Course Sharing Consortium, an innovative program that supports student progress and institutional success through flexible, cost-effective online course sharing. Since inception, the Consortium has grown to include more than 300 CIC members. In both roles, I represented the programs to the CIC Board of Directors and senior leadership team, led webinars, created marketing materials, partnered on PR efforts, and developed programs for national conferences. -
Vice President For DevelopmentDavis & Elkins College Feb 2014 - May 2016Elkins, West VirginiaProvided executive leadership for Development, Communications, and Marketing to advance support of the College from individuals and organizations. Achievements included launch of $100 million Secure the Future campaign with initial $25 million lead gift, establishment of $1 million Joyce Butler McKee Allen Endowed Chair in Education, Hat for Hallie capital campaign, record-setting D&E Day of Giving, Light the Field campaign, inaugural D&E Classic Golf Tournament, addition of the Gary North and William Sudbrink collections to the Stirrup Gallery, special events with Jack Gibbons and the West Virginia Highlanders, and a feature on D&E's development approach in The Chronicle of Higher Education. Set priorities for Development, Communications & Marketing, Alumni Engagement, Church Relations and Parent Relations; Managed team of nine staff members. Responsibilities included budget; major gifts; capital projects; branding; trustee and volunteer relations; annual fund; planned giving; foundation and government relations; print publications; website and social media; special events; and media relations. -
Associate Vice President For Communications & DevelopmentDavis & Elkins College Aug 2013 - Feb 2014Provided copy and overall creative direction for all publications, website, advertising, alumni and campaign communications. Responsible for media relations, press releases, print and broadcast coverage, photography and editorial relationships. Expanded responsibilities included managing a select portfolio of donors.Placed second feature story about Davis & Elkins College in The Chronicle of Higher Education, one on the front page. Focused on presidential leadership and the future of small colleges.
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Associate Vice President For Communications & MarketingDavis & Elkins College Oct 2011 - Aug 2013Elkins, WvLed the development and implementation of communications and marketing strategy for Davis & Elkins College. Developed key messages for alumni, friends, students, the press and general public, integrating messages across online and print channels. Member of the College Management Team, working directly with President G.T. 'Buck' Smith.Responsibilities included D&E Website, social media, publications, video production, and media relations. Also cultivated a select portfolio of key donors in the Northeast, Midwest and Elkins.Special projects included redevelopment of www.dewv.edu and transition to Drupal content management system.
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Director Of Communications & MarketingDavis & Elkins College Jul 2001 - Oct 2011Davis & Elkins CollegeDeveloped and managed all communications programs for this four-year Liberal Arts College, including public relations, publications, Web site, social media, e-communication, print and broadcast coverage, and event promotion. Achievements include a cover story in The Chronicle of Higher Education and national coverage of D&E's Highlands Scholar program.Highlights* National/Regional press coverage in Chronicle of Higher Education, Pittsburgh Post Gazette, Scripps Newspapers, PBS Newshour Web site, Inside Higher Ed, NY Times, Businessweek.com, The State Journal* Introduction of new president, G.T. "Buck" Smith* Legislation and creation of WV license plate for Davis & Elkins College* College's Centennial Celebration - 100 Events for 100 Years - planning and promotion* Centennial Campaign Marketing - most successful fundraising campaign in D&E history* Special events with Helen Thomas and Maggie Kilgore, "We Are Marshall" Coach Jack Lengyel, and philanthropist Doris Buffett* Promotion of Artist-in-Residence Jack Gibbons
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PrincipalSchuler Marketing Aug 1999 - Oct 2011An independently owned marketing firm, specializing in freelance writing for publications and industry. Other services include Web sites, publications, event planning, and market research. Clients served: West Virginia Living magazine; J.F. Allen Company; Grow Direct, a subsidiary of Monsanto; Purdue University College of Engineering; Indiana Design Consortium; and Lower Cheat Land Company.
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Copy DirectorIndiana Design Consortium 1995 - 1999Managed all copy for wide range of consumer, industrial and ag accounts. Extensive direct mail work, especially for Fielder's Choice Direct, including catalogs. Awards for Fielder's Choice and Nor-Cote campaigns. Named and helped create Nashville Shores water park in Tennessee. Was contributing author to "The Complete Idiot's Guide to Planning a Trip Online." -
Artsbank Arts In Education CoordinatorRandolph County Schools 1993 - 1995First coordinator of highly successful ArtsBank Arts In Education program, which places professional artists as visiting teachers in Randolph County elementary schools.
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Graduate Teaching AssistantUniversity Of Illinois At Urbana-Champaign Aug 1990 - May 1992Champaign, IllinoisTaught persuasive writing. -
Creative SupervisorTeledyne Water Pik 1985 - 1989Managed creative for Water Pik brands, including Water Pik, Instapure, and Shower Massage. Projects ranged from packaging development and sales collateral to ad campaigns and support in collaboration with packaging, advertising and pr firms Carre Noir (New York/Paris), Golan Harris (Chicago), Foote Cone and Belding (San Francisco), DDB-Needham (Los Angeles), and others.
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Development DirectorKcsu-Fm 1984 - 1985Managed all fund raising and promotion for this National Public Radio affiliate station based at Colorado State University. Included two on-air fund drives as well as business sponsorships and individual donor gifts.
Carol Schuler Skills
Carol Schuler Education Details
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Advertising
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Journalism & Mass Communication -
Music, Economics, English
Frequently Asked Questions about Carol Schuler
What company does Carol Schuler work for?
Carol Schuler works for The Registry
What is Carol Schuler's role at the current company?
Carol Schuler's current role is Higher Education Leader.
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What schools did Carol Schuler attend?
Carol Schuler attended University Of Illinois Urbana-Champaign, Purdue University, Depauw University, Jefferson High School.
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Carol Schuler has skills like Marketing, Marketing Strategy, Integrated Marketing, Project Management, Advertising, Copywriting, Public Relations, Website Development, Media Relations, Magazines, Social Media, Email Marketing.
Who are Carol Schuler's colleagues?
Carol Schuler's colleagues are Dr. Debbie Carbins Hamilton, William Nelsen, Jere Wallden, Jeanne Corcoran, Mark Wahlers, Lucille Sansing, Robert Knight Mba.
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