Carol Schuler Email & Phone Number

Washington, DC

Led the direction and publication of Trusteeship magazine, a national higher education magazine (circ. 35,000) written for public and private university and college trustees, presidents, and senior administrators, as well as university foundation boards and leaders.

Washington, District Of Columbia, United States

As the leader of the CIC State Councils program, I developed and oversaw grants, scholarships, conference programs, and other services to 26 state association members that serve private colleges and universities. I was responsible for developing CIC’s relationship with the UPS Foundation, for securing and increasing annual grants from UPS, and for.

Elkins, West Virginia

Provided executive leadership for Development, Communications, and Marketing to advance support of the College from individuals and organizations. Achievements included launch of $100 million Secure the Future campaign with initial $25 million lead gift, establishment of $1 million Joyce Butler McKee Allen Endowed Chair in Education, Hat for Hallie capital.

Provided copy and overall creative direction for all publications, website, advertising, alumni and campaign communications. Responsible for media relations, press releases, print and broadcast coverage, photography and editorial relationships. Expanded responsibilities included managing a select portfolio of donors.Placed second feature story about Davis.

Elkins, WV

Led the development and implementation of communications and marketing strategy for Davis & Elkins College. Developed key messages for alumni, friends, students, the press and general public, integrating messages across online and print channels. Member of the College Management Team, working directly with President G.T. 'Buck' Smith.Responsibilities.

Davis & Elkins College

Developed and managed all communications programs for this four-year Liberal Arts College, including public relations, publications, Web site, social media, e-communication, print and broadcast coverage, and event promotion. Achievements include a cover story in The Chronicle of Higher Education and national coverage of D&E's Highlands Scholar.

An independently owned marketing firm, specializing in freelance writing for publications and industry. Other services include Web sites, publications, event planning, and market research. Clients served: West Virginia Living magazine; J.F. Allen Company; Grow Direct, a subsidiary of Monsanto; Purdue University College of Engineering; Indiana Design.

Managed all copy for wide range of consumer, industrial and ag accounts. Extensive direct mail work, especially for Fielder's Choice Direct, including catalogs. Awards for Fielder's Choice and Nor-Cote campaigns. Named and helped create Nashville Shores water park in Tennessee. Was contributing author to "The Complete Idiot's Guide to Planning a Trip.

First coordinator of highly successful ArtsBank Arts In Education program, which places professional artists as visiting teachers in Randolph County elementary schools.

Champaign, Illinois

Taught persuasive writing.

Managed creative for Water Pik brands, including Water Pik, Instapure, and Shower Massage. Projects ranged from packaging development and sales collateral to ad campaigns and support in collaboration with packaging, advertising and pr firms Carre Noir (New York/Paris), Golan Harris (Chicago), Foote Cone and Belding (San Francisco), DDB-Needham (Los.

Managed all fund raising and promotion for this National Public Radio affiliate station based at Colorado State University. Included two on-air fund drives as well as business sponsorships and individual donor gifts.

M.S., Advertising

B.A., Journalism & Mass Communication

Activities and Societies: The Purdue Exponent, The Greek newspaper, Kappa Kappa Gamma

Music, Economics, English

Activities and Societies: DePauw Orchestra, Kappa Kappa Gamma, Rector Hall

Education record