Carolina Fonseca Email & Phone Number

Campinas, São Paulo, Brazil

BEES is the B2B global e-commerce platform of AB InBev, present in more than 20 countries with over 3 million users and $11.3 billion in GMV.- Lead product discovery initiatives, mapping and understanding the needs of new marketplace clients- Develop and prioritize product roadmaps, leading cross-functional teams in feature activation and developments for different partners globally.- Monitor key performance indicators (KPIs) to drive product optimization and enhance partner value.- Orchestrate stakeholder communication, reporting progress and results to senior leadership.- Successfully implemented BEES Marketplace in Belgium and the Netherlands, providing value to our main global stakeholders.

Ambev Tech, the tech division of Latin America's largest brewer, specializes in innovating solutions to enhance operations and digitalize the company.- Identified opportunities for automation of operational activities, optimizing the company's back office performance- Managed product roadmap planning and execution, ensuring alignment with business objectives and Key Results (KRs)- Led two squads, fostering collaboration and driving successful product launches- Implemented and monitored Natural Language Understanding (NLU) artificial intelligence in the product, enhancing user experience.

- Conducted market research and feasibility studies, informing product decisions and prioritization- Defined sprint objectives and wrote epics for development teams, ensuring clarity and alignment- Piloted the use of cognitive services in natural language understanding, driving innovation in product development- Assisted in the creation of prototypes and flowcharts for new functionalities, supporting Product Managers

Ambev is the largest brewer in Latin America and controls about 69% of the Brazilian market. It is part of the global group Anheuser-Busch InBev, solidifying its leadership in the beverage industry nationally. With over 20,000 employees and a billion-dollar annual revenue, its presence is crucial to Brazil's economy.- Managed the execution of product roadmaps, coordinating with cross-functional teams- Tested new functionalities and monitored product metrics, ensuring high-quality deliverables- Developed dashboards for tracking product metrics, providing actionable insights to stakeholders- Developed and consolidated the company's main internal product- Wrote user stories and prioritized features, contributing to efficient development

- Structured and executed the MVP of a digital product, defining and monitoring success metrics - Launched Ambev's first virtual assistant with an NPS of 90 points.

Campinas, São Paulo

Campinas, São Paulo

Campinas, São Paulo

Campinas, São Paulo

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Bachelor Of Business Administration (Bba)