Carol Cooper Email & Phone Number

Culver City, Ca

During my year tenure with Sony, I've managed the branded integration interests for Sony Electronics, Sony Mobile and Sony PlayStation in hundreds of projects across the content board including feature films, television shows, digital content and music videos. I was promoted from Senior Associate to Manager to Senior Manager and now Director where my responsibilities were expanded from project management to include team management, strategy and internal account management for Sony PlayStation, Sony Electronics and Sony Mobile supporting priority initiatives including the launch of PS4 and new software titles.My work has spanned all aspects of branded integration (paid and barter-based), influencer seeding, marketing extensions, digital activations, promotional tie-ins and placement valuation.

My work with the Chamber included producing large scale events, securing major sponsors and negotiating trade agreements and strategic partnerships with key Chamber members in various business industries including real estate, legal and fashion. I wrote and produced event honoree video biographies, managed vendors, graphic designers and volunteer staff. Alongside a web designer, I worked on the re-branding and redesign of the Chamber’s website to increase traffic and exposure.

While at Red Bull, I was promoted three times. I began my career there as a Promotions Coordinator executing product sampling and onsite event promotions. I moved in to the Consumer Affairs department as a Specialist responsible for developing brand-aligned approaches in response to consumer product inquiries. I served as the department lead overseeing the hiring and training of a newly expanded team. I oversaw the instillation of a cloud-based CRM tool, designed and edited a company-wide internal communications report and compiled monthly consumer reports including sales and marketing opportunities for internal teams. When I transferred to the Media Relations team as a Coordinator, I managed a variety of projects from action sports campaigns to national brand-building events. I was responsible for media outreach, press material development, and event communications and worked with Red Bull’s advertising agency to develop brand-aligned collateral including unique press kits, media materials, logo development and on-site event branding. I also worked with in-house digital teams to develop content and creative for event micro-sites.