Carol Traeger Email & Phone Number

San Jose, Calif.

San Jose, Calif.

Work with businesses and entrepreneurs to develop communications campaigns that cut through the clutter and help clients reach their goals. Services include public relations (program strategy, press release writing and distribution, media outreach, relationship management, partnership development, trade show support), event planning, social media strategy and engagement, website development, blogging, and integrated marketing.

Campbell, Calif.

Collaborate with sales teams to develop and execute strategic marketing plan. Schedule and create blog posts, social media content, newsletter and website content, client communications and marketing collateral. Assist with planning and execution of community events, speaking engagements, and fundraising activities. Increased Website traffic 25% and lead flow 15% in first two months.

Develop and manage strategic communications programs for a fast-growth senior residential placement company. Write press releases, blogs, franchise communications and marketing collateral. Recruit and schedule guests for ‘The Aging Boomers,’ a bi-weekly podcast featuring experts discussing many issues facing boomers, their parents and an aging population.

Preparing to launch a new kind of fitness company - one devoted to optimizing brain-body health and fitness for Baby Boomers and better.

San Jose, Calif.

Managed three accounts, driving positive publicity and brand awareness for companies in the semiconductor, consumer electronics and precision manufacturing sectors. Developed and executed programs for company positioning, product introductions, and partnership development.Wrote and edited communications materials, including press releases, by-lined articles, company backgrounders, white papers, award entries, briefing books, newsletters, case studies, FAQs and Web site content.Identified and managed speaking opportunities. Monitored competitive landscape, created and maintained media lists, and cultivated respectful relationships with reporters, editors and bloggers in key business, trade and tech media. Increased manufacturer’s media coverage and share of voice by crafting stories to appeal to specific markets (architecture, engineering, business, government, and medical device).Nurtured relationship with the City of San Jose that resulted in a Mayoral Commendation for.Airtronics.Generated goodwill for in the mechanical engineering community by forging partnerships with Santa Clara University, Stanford University and San Jose State. Facilitated plant tours, class presentations, design projects, and campus events.

San Jose, Calif.

Automotive writer for various print and web outlets, including:The San Jose Mercury NewsThe Washington PostThe Cincinnati Enquirer TheCarConnection.comUnited Parenting PublicationsParenthood.comThe San Francisco ChronicleThe Cleveland Plain DealerEdmunds.com

Washington D.C. Metro Area

Authored "Family Driven" column, exploring auto- and travel-related topics of interest to families, for the Post's Saturday auto pages.

Cincinnati, Ohio Area

Wrote weekly auto column (75% car reviews / 25% trends and features). Developed and researched story topics, test drove new vehicles, interfaced with auto manufacturers and analysts, attended new model introductions and conducted "man on the street"-style interviews for fun, human angle. Corresponded with readers. Provided all editorial content for the paper's 8-page Auto Expo insert.

San Jose, Calif.

Consulted on content strategy, wrote and edited articles for external publication under byline of SCCOE Superintendent of Schools Colleen Wilcox, wrote articles for employee newsletter, board member remarks for Teacher of the Year ceremony, all content for annual brochure. Developed innovative ad campaign for Head Start program.

San Jose, Calif.

Provided public relations and editorial services to various clients in the B2B and B2C sectors, including:Toyota Motor Sales, USAGlobal Data SupplyBSA, Inc.Alliance Public Relations*NetTV / The Studio *Provided PR and media relations services to promote the worldwide retail launch of NetTV (WebTV competitor) in event held at the Studio in Los Gatos. Attracted SRO crowd, garnered broad press coverage in print, radio, TV.

Torrance, Calif.

Held various positions in Toyota's public relations department, including:o Sr. Motorsports Promotions Administratoro Sr. Media Relations Administrator & National Publications Supervisoro Product News Administratoro Publications Editor

B.A., Communications

Aa, General

Certificate, Social Media Marketing Management