Collaborate across the organization to reimagine the customer service experience as a seamless, satisfying conversation that leverages the power of machines through AI, natural language processing/generation, and other digital innovations that complement the power of people, to resolve issues with ease and confidence.

Partnered with the core product team to develop, implement and evangelize the voice/tone and content strategy for all digital products supporting financing programs for home improvements. Collaborated across the organization to build a culture that values storytelling and exploration to find new ways to connect with our audiences.

Worked with the experience design and product teams to define and shape the user experience of TurboTax. As a key design leader in the Intuit Consumer Group, I was responsible for driving the language and content to help Americans make informed decisions about their taxes and their health care.

As part of the Pybop team, I worked with companies to develop, refine and present winning content strategies, brand-focused content and compelling user experiences. We used a combo of data analysis, user research, benchmarking, and content audits to inform content decisions and orchestrate exceptional content development.

From blogging and copywriting to video scripting and social media managing, I provided multimedia content development to new and existing Web properties.As a director of content projects for nearly a decade and a professional writer and editor for almost 20, I’ve crafted digital content for publishers, retailers, and the award-winning PBS.

I was responsible for the editorial strategy and operations of the leading consumer health assessment Web site. I managed a team of editors and producers, and supervised the production of daily site updates, email newsletters, social strategy and sponsored content packages.--Drove the planning, research, development, creation, optimization and metrics analysis of all content across highly integrated multimedia platforms and across multiple brand channels. --Served as the in-house expert on health conditions content, collaborating across the content team in planning and developing new and unique health service content and tools.--Worked closely with team to keep the brand at the forefront of content that was highly engaging, personalized and monetizable.--Wrote and edited highly engaging and credible health content for a general consumer audience.Promoted from Writer > Senior Writer > Director of Content > Editorial Director

Developed creative and dynamic marketing copy -- online and print -- supporting a consistent brand identity and resulting in increased consumer awareness and sales.

Worked with PBS Interactive team and producers nationwide to develop and promote award-winning digital programming.