Carol Vilardo Email & Phone Number

Middletown, Delaware, United States

Enjoying a life of adventures.

Annapolis, Md

Annapolis, Md

Responsible for managing the tasks associated with advertising campaigns, the CVB’s website, the CMS/CRM system and social media.

Raleigh, Nc And Annapolis, Md

Let me help you grow your business through innovative marketing programs.Provide strategic and tactical marketing leadership and consulting services. Develop advertising and public relations plans including the effective use of social media/networking. Plan and execute corporate, non-profit and social events including meetings, conferences, tradeshows, fundraisers and more.

Raleigh-Durham, North Carolina Area

Volunteering expertise in event planning and PR for ComeUnityNow Festival and future fundraising events. Organized and planned publicity, volunteers, ticketing and promotional items. Planning and on-site coordination for vendors, sponsors and charitable organizations. Overall planning and publicity for outdoor music, art and dance festival for audience of 3000.

Raleigh, Nc

Managing marketing for regional theatre, including advertising, PR, promotions, sponsorships, membership campaigns, marketing collateral, website, social media, e-marketing, event planning, community outreach and fundraising. Increased ticket sales and attendance by greater than 50%, over 3 years, through innovative e-marketing programs.

Cary, Nc

Managed marketing programs and performed product marketing activities including product launches and lead generation for rapidly growing B2B eProcurement Sofware-as-a-Service (SaaS) provider to higher education and life science industries. Designed and developed messaging and marketing materials translated from complex technical product specifications. Managed strategic and tactical planning of more than 100 events including tradeshows, user conferences and webinars.

King Of Prussia, Pa

Managed product life cycle and go-to-market strategy for videoconferencing services portfolio with an annual revenue of $41M. Developed product plans, roadmaps and strategies for worldwide service offerings.V-SPAN acquired by BT Conferencing.

Entrepreneurial marketing consulting business. Developed and executed marketing and advertising plans for small and medium sized businesses.

Managed product launch strategy for worldwide SaaS provider of telecommunication solutions resulting in increased revenue of 18%. Defined and managed development of product roadmap, value proposition, positioning, competitive analysis, technical service description and marketing materials for new product line. Managed relationships with industry analysts for the purpose of competitive and market analysis.

Malvern, Pa

Senior marketing manager for a $150M higher education product and service business unit. Developed and managed tactical marketing team in the support of industry and corporate events with a budget of $3M. Developed and directed strategic and tactical plans for annual industry and user group conferences including: messaging, branding, sponsorship, direct marketing campaigns, advertising and public/media relations. Directed internal and external marketing communication programs for US and International markets, resulting in expanded worldwide brand awareness.SCT acquired by SunGard, now known as Ellucian.

Malvern, Pa

Managed product roadmap, product launch, marketing, sales support and direction for Natural Language Process software solution for healthcare payer market segment.

Bba, Marketing

Evening School program while employed full time

Continuing Education, Social Media Tools

Aas, Computer Science