Head Of Marketing And Communications
Nov 2017 - Dec 2020
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Carol Warwick Email & Phone Number
Head of Marketing and Communications at Murdoch Books
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Role
Head of Marketing and Communications at Murdoch Books
Location
Greater Sydney Area, Australia, Australia
Who is Carol Warwick? Overview
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Quick answer
Carol Warwick is listed as Head of Marketing and Communications at Murdoch Books based in Greater Sydney Area, Australia, Australia. AeroLeads shows a matched LinkedIn profile for Carol Warwick.
Carol Warwick previously worked as Head of Marketing and Communications at Murdoch Books and Media and PR Manager at Planet Ark Environmental Foundation. Carol Warwick holds Bachelor Of Arts In Communication, Writing, Journalism, Editing, Cultural Studies from University Of Technology, Sydney.
Profile bio
About Carol Warwick
For me, as a marketing and publicity manager with over 15 years' experience, there is nothing better than launching an innovative and creative campaign, and watching as consumers and media begin to notice and engage with your brand or promotion.I'm lucky enough to have this opportunity regularly as I work on many varied campaigns every year. Although I always view each campaign as a new opportunity - to reach a new audience, to implement an exciting new marketing tool, or to strengthen and learn from an established market.I am fascinated by and excited about the countless new marketing avenues which are being created and I am always looking for fresh and creative ways to get the message out!(And if you're looking for volunteers for a flash mob, count me in - I've always wanted to be part of one).
Listed skills include Publicity, Publishing, Copywriting, Marketing, and 6 others.
7 roles
Carol Warwick work experience
A career timeline built from the work history available for this profile.
Media And Pr Manager
Jan 2017 - Nov 2017
Senior Marketing & Publicity Manager
- Independently plan, develop, implement, analyse and report on all aspects of promotional campaigns for a wide range of international and local authors and books.
- Campaign and Australian tour manager for Jackie Collins, Lynda La Plante, Pamela Stephenson, Bruce Springsteen, Dork Diaries, Em Rusciano, Danni Minogue, Anita Heiss and many more high profile authors.
- Provide and upload daily content to Simon & Schuster Australia’s Facebook,Twitter, YouTube and Issuu networks.
- Foster, grow and engage with online and newsletter communities using original content, apps, competition, surveys, advertising, and through www.thesweetescape.com.au.
- Brief designers and printers to create marketing assets including advertising for online (Flash, banners, GIF), print (magazine, newspaper) and outdoor (billboards, posters, back-of-bus, executive channel, radio.
- Liaise with media (mainstream, niche and bloggers) to secure media coverage that delivers sales and strong company branding.
Feb 2012 - Dec 2016
Marketing & Publicity Manager
- Independently plan, develop, implement, analyse and report on all aspects of promotional campaigns for a wide range of international and local authors and books.
- Provide and upload daily content to Simon & Schuster Australia’s Facebook,Twitter, YouTube and Issuu networks.
- Foster, grow and engage with online and newsletter communities using original content, apps, competition, surveys, advertising, and through www.thesweetescape.com.au.
- Brief designers and printers to create marketing assets including advertising for online (Flash, banners, GIF), print (magazine, newspaper) and outdoor (billboards, posters, back-of-bus, executive channel, radio.
- Liaise with media (mainstream, niche and bloggers) to secure media coverage that delivers sales and strong company branding.
- Actively seek cross-promotional opportunities or partnerships through non-traditional channels (eg. film distributors, travel, retailer and other media organisation).
Mar 2010 - Feb 2012
Publicity & Marketing Manager
Finch Publishing
- Design and manage all publicity and marketing campaigns for the company, its authors and monthly book releases.
- Research and foster relationships with major organisations such as Amnesty International, New Internationalist, and the Wilderness Society to arrange promotion of Finch Publishing titles.
- Arrange author tours, book launches and events with bookstores and writers festivals.
- Create press releases and kits, marketing and publicity plans, and design and distribute promotional materials (catalogues, advertisements, postcards, leaflets).
- Maintain extensive databases of media and marketing contacts, and regularly research new opportunities.
- Liaise daily with radio, TV, print and online media to secure coverage for local and international authors and their books.
Sep 2006 - Sep 2010
Senior Publicist
- Responsible for the effective and professional operaton of the department and the supervision and training of the second publicist on the team.
- Developed and implemented publicity campaigns for up to 25 titles each month and managed a promotion schedule for up to 40 titles each month.
- Arranged author tours, book launches and events with bookstores and writing festivals.
- Liaised daily with radio, TV, print and online media to secure coverage for local and international authors and their books.
- Maintained and consistently updated an extensive database of media contacts, while regularly researching for new opportunities.
- Created press releases and kits for media, and publicity plans for authors.
Aug 2005 - Sep 2006
Publicist
- Developed and implemented publicity campaigns for up to 25 titles each month and managed a promotion schedule for up to 40 titles each month.
- Arranged author tours, book launches and events with bookstores and writing festivals.
- Liaised daily with radio, TV, print and online media to secure coverage for local and international authors and their books.
- Maintained and consistently updated an extensive database of media contacts, while regularly researching for new opportunities.
- Created press releases and kits for media, and publicity plans for authors.
- Presented publicity results at quarterly company meetings and conferences.
Aug 2004 - Aug 2005
3 education records
Carol Warwick education
Bachelor Of Arts In Communication, Writing, Journalism, Editing, Cultural Studies
Bachelor Of Arts / Bachelor Of Social Work, Social Work, Psychology, Sociology, Statistics
Victorian Certificate Of Education Vce, Ter / Uai 90.85
Beechworth Secondary College
FAQ
Frequently asked questions about Carol Warwick
Quick answers generated from the profile data available on this page.
What is Carol Warwick's role at their current company?
Carol Warwick is listed as Head of Marketing and Communications at Murdoch Books.
Where is Carol Warwick based?
Carol Warwick is based in Greater Sydney Area, Australia, Australia.
What companies has Carol Warwick worked for?
Carol Warwick has worked for Murdoch Books, Planet Ark Environmental Foundation, Simon & Schuster Australia, Finch Publishing, and John Wiley & Sons.
How can I contact Carol Warwick?
You can use AeroLeads to view verified contact signals for Carol Warwick, including work email, phone, and LinkedIn data when available.
What schools did Carol Warwick attend?
Carol Warwick holds Bachelor Of Arts In Communication, Writing, Journalism, Editing, Cultural Studies from University Of Technology, Sydney.
What skills is Carol Warwick known for?
Carol Warwick is listed with skills including Publicity, Publishing, Copywriting, Marketing, Marketing Communications, Digital Marketing, Books, and Social Media.
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