Carol Wu

Carol Wu Email and Phone Number

8 years of Product Development & Marketing @ DKSH
zurich, zurich, switzerland
Carol Wu's Location
Taipei City, Taipei City, Taiwan, Taiwan, Province of China
About Carol Wu

Carol Wu is a 8 years of Product Development & Marketing at DKSH. She possess expertise in translation, purchasing negotiation, marketing communications, wine and spirits industry, purchasing processes and 16 more skills.

Carol Wu's Current Company Details
DKSH

Dksh

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8 years of Product Development & Marketing
zurich, zurich, switzerland
Website:
dksh.com
Employees:
5787
Carol Wu Work Experience Details
  • Dksh
    Trade Marketing Manager
    Dksh Dec 2023 - Present
    Taipei, Taipei City, Taiwan
    - Developed trade promotions to ensure off-take across all channels (e.g. CVS, hypermarkets, PX-Mart) and increased sales revenue of beverage category by 12% YoY in less than a year- Responsible for supplier management and liased a 5% marketing support incre
  • Oatly
    Business Development & Marketing Manager
    Oatly Jan 2021 - Dec 2023
    Taipei City, Taiwan
    - Worked with distributors, wholesalers and key accounts in developing brand activation programs to deliver brand image- Increased sales revenue by 120% and market coverage by +200% from 2021 to 2023- Developed and launched City Cafe x OATLY cobrand merchandise across all 7-ELEVEn *6700 stores across Taiwan- Engaged over 15,000 attendees through strategic event planning at International Coffee Shows (2021 & 2022), and over 10,000 attendees at Vogue Picnic (2022 & 2023)- Launched OATLY latte with 7-ELEVEn City Prima *all 5800 stores across Taiwan- Launched 8 cobrand lattes with HWC Roaster across all 60 stores; organised a a HWC x OATLY theme stores- Launched 5 cobrand lattes with Flash Coffee across 17 stores; organised 2 Flash Coffee x OATLY theme stores
  • Translator
    Freelance Translator
    Translator 2012 - 2022
    Taipei City, Taiwan
    - Translated over 250 documentaries and academic papers- English-to-Chinese and Chinese-to-English screen translation and academic translation experience of 10+ years
  • Babi International Corp.
    Brand Manager
    Babi International Corp. May 2019 - Nov 2020
    Taipei City, Taiwan
    - Developed and launched 8 NPDs - products including supplements and beverages - in Taiwan, China and Thailand- Worked with cross-function teams, including sales teams and R&D teams in developing NPDs and activation programs, increasing the annual sales revenue by 8%
  • Leading Brands Wines And Spirits Co., Ltd.
    Purchasing & Marketing Manager
    Leading Brands Wines And Spirits Co., Ltd. Sep 2015 - Jun 2019
    Taipei City, Taiwan
    - Managed 40+ world-renowned wineries in Taiwan to ensure inventoey level, delivery of image, volume and profit- Worked with sales teams, wholesalers and key accounts in BTL, pushing annual sales revenue to reach a 22% growth from 2015 to 2019- Organsied and hosted 150+ tastings and wine exhibitions; TA included end-consumers, media, HoReCa, corporate partners, EMBA courses, etc.- Managed travel retail accounts and listed +20 SKU's with travel retail, including China Airlines, EverRich Duty-Free Group, and StarLux Airlines- Introduced 9 new wineries into Taiwan as exclusive brands
  • Allen Wine & Spirits Co., Ltd.
    International Buyer
    Allen Wine & Spirits Co., Ltd. Nov 2013 - Sep 2015
    Taipei City, Taiwan
    - Managed 25+ in Taiwan to ensure delivery of image, volume and profit- Introduced 5 new wineries into Taiwan as exclusive brands
  • National Taiwan Normal University
    Post-Graduate Research Assistant
    National Taiwan Normal University Mar 2013 - Oct 2013
    Taipei City, Taiwan
  • Ricky Liu & Associates Architects + Planners 劉培森建築師事務所
    Personal Assistant To Chief Executive Officer
    Ricky Liu & Associates Architects + Planners 劉培森建築師事務所 Dec 2011 - Dec 2012
    Taipei City, Taiwan

Carol Wu Skills

Translation Purchasing Negotiation Marketing Communications Wine And Spirits Industry Purchasing Processes International Logistics Import Logistics Supplier Sourcing Intercultural Communication Purchase Price Allocation Purchase Planning Customs Regulations Purchase Management Wine Tasting Interpreting Wine Cost Management Cost Benefit Pricing Strategy Pricing Analysis Market Research

Carol Wu Education Details

Frequently Asked Questions about Carol Wu

What company does Carol Wu work for?

Carol Wu works for Dksh

What is Carol Wu's role at the current company?

Carol Wu's current role is 8 years of Product Development & Marketing.

What schools did Carol Wu attend?

Carol Wu attended The University Of Sheffield, National Taitung (Normal) University, Augusta Christian Schools, Aliso Viejo Middle School.

What skills is Carol Wu known for?

Carol Wu has skills like Translation, Purchasing Negotiation, Marketing Communications, Wine And Spirits Industry, Purchasing Processes, International Logistics, Import Logistics, Supplier Sourcing, Intercultural Communication, Purchase Price Allocation, Purchase Planning, Customs Regulations.

Who are Carol Wu's colleagues?

Carol Wu's colleagues are P K, Minh Khoi, Kwannapa Aruoonrung, Thin Myat Myat Thein, Mary Man, Htet Htet Zaw, Nur Jeehan Mohamad.

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