Carolyn Dolan Email & Phone Number

Sayre, PA, US

Danville, Pennsylvania

• Leads the development of an integrated strategic communications program aimed at improving employee engagement and retention for physicians and advanced practice providers (APPs), as well as creating a communications.
• Built an internal communications strategy for leadership to effectively deliver information to their teams, including quarterly discussion guides, business updates, and a more robust intranet site.
• Created an intranet site exclusively for physicians and APPs to increase engagement through improved access to key resources around quality, diversity, and professional development.
• Designed a compelling video series communicating Geisinger’s strategic transformation and basic concepts around value-based healthcare and the changing industry in anticipation of acquisition activity.
• Devised a targeted, interdepartmental and systemwide communication strategy for a highly visible and complex project to launch Workday as the new Enterprise Resource Planning (ERP) platform; tailored messaging for key.

San Francisco, California

• Spearheaded efforts to elevate UCSF Health’s relevance and reputation nationally among U.S. News & World Report voting physicians in categories such as Women’s Health, ENT, Pulmonology, Urology, Endocrinology, and.
• Developed a multifaceted, segmented marketing strategy spanning internal and external physicians to raise awareness of the innovation and research occurring at UCSF Health.
• Prioritized objectives to effectively allocate resources and optimize return on investment; crafted annual marketing plans and execution tactics for multiple service lines and guided implementation.
• Wrote engaging content for paid advertisements, advertorials, and other marketing initiatives for print and digital channels; incorporated paid and unpaid strategies to maximize reach.
• Introduced new email guidelines and templates for use with referring physicians to improve metrics on national email campaigns and deliver consistent and cohesive messaging.

Sayre, Pennsylvania

• Launched a consulting firm providing corporate communications and marketing strategy, brand storytelling, and content development for local and national healthcare organizations. Partnered with clients to define needs.
• Collaborated with Bassett Healthcare Network to identify talent gaps, establish and fill new roles, and create a more robust internal marketing, design, and digital team.
• Streamlined Bassett Healthcare Network’s marketing processes and aligned brand identity with business objectives to realize goals.
• Developed social media strategies, content calendars, and fundraising materials for Able2 and Penn York Opportunities to raise brand awareness, foster loyalty, and increase engagement.
• Evaluated existing operations and recommended new technology to optimize marketing capabilities.
• Designed comprehensive website strategies for national healthcare brands, including HCA Capital Division, Roswell Cancer Institute, Penn State Health, and Henry Schein ONE; consulted with internal teams and outside.

Responsible for website strategy and content development specialist for leading healthcare systems.

Sayre, Pennsylvania

• Directed an eight-person, full-service marketing and communications department with a $5M annual budget. Collaborated with executive leadership to shape the department’s vision and strategy and advised on corporate.
• Achieved earned media value of $2.5M in FY15 and $2.8M in FY16 through leading public relations efforts, overseeing functions and events, and supervising crisis communications situations for the Guthrie system.
• Implemented a strategic online marketing campaign for Guthrie Weight Loss Center, increasing the seminar-to-physician consult rate from 37% to 66% within 12 months.
• Devised strategic plans to position Guthrie Clinic as the regional provider of choice through a multifaceted approach encompassing public relations, design, creative marketing, digital initiatives, event management.
• Drove marketing and communications plans to support the opening of new hospitals, launch of new service lines, facilitation of two mergers, and dissemination of major organizational priorities.
• Partnered with the marketing research team to gather and analyze data around service lines, expected and anticipated growth, and other key metrics to develop actionable marketing insights and strategic plans.

Sayre, Pennsylvania

Elmira, New York