Founder And Stategy Director
Catch That Frog
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Carolyn Etherington Email & Phone Number
Founder and Stategy Director
at
Catch That Frog
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Current company
Role
Founder and Stategy Director
Location
Sydney, New South Wales, Australia
Who is Carolyn Etherington? Overview
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Carolyn Etherington is listed as Founder and Stategy Director at Catch That Frog, based in Sydney, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Carolyn Etherington.
Carolyn Etherington previously worked as Global Innovation Manager at Lark Distilling Co and Innovation and Insights manager at Lark Distilling Co. Carolyn Etherington holds Master, Strategy And Management Of International Business from Essec Business School.
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Profile bio
About Carolyn Etherington
Head of Product, innovator, relentless pioneer, product design nerd. I have spent over 15 years growing as a leader in the drinks, retail and FMCG sectors. I’ve worked in domestic, global and regional brand marketing roles. I've managed highly regarded premium and luxury portfolios, as well as boutique brands.With deep functional experience in Innovation, Brand and NPD as well as Strategic Marketing, I develop sustainable, disruptive and vibrant new products with stories to tell, that expand categories into new white spaces. I have proven leadership skills in influencing senior stakeholders to make the right consumer and commercial decisions. I build 1-3 yr strategies, identify white space opportunities, facilitate and lead ideation sessions, translate trends and insights into concepts and commercialize products. I have worked in Bordeaux, Singapore, North, South and Central Asia, Melbourne and now Sydney. I’m very curious about the way people around the world interact with terroir, food, drinks and how this shapes cultures and gastronomy around the world. My specialities: ✔ Strategic Brand Planning✔ Disruptive & Breakthrough Innovations✔ Marketing Luxury and Premium brands ✔ Identifying cultural, consumer and consumption trends, shaping insight into concepts ✔ New Product Development (NPD)- from concept to commercialization✔ Innovation Pipelines and processes + Project management✔ Brand and Portfolio planning ✔ 360 Marketing: Digital, TLL, BTL, ATL and launch plans✔ Technical: Liquid developments, Flavors, QA, Compliance, Packaging and design✔ Cross functional and senior stakeholders engagementCategories: Liquor, Non Alcoholic drinks, Food and Beverages Channels:Off-premise | On-premise| Food Service | Grocery | Global Travel Retail | E-commerce
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Carolyn Etherington's current company
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10 roles
Carolyn Etherington work experience
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Global Innovation Manager
CurrentStrategise, align and deliver a long-term vision to transform the LARK business across Asia Pacific, unlocking scale and sustainable growth through innovation. Lark Distillery is made of Tasmania, and represents the Pinnacle of Australian Single Malt whisky. It is Lark’s ambitious nature and unwavering drive that continues to propel us forward to create new and exceptional whiskies.It is my privilege to lead this portfolio and the innovation division at Lark into the future.
Jul 2024 - Present
Innovation And Insights Manager
Establishing, developing and scaling the innovation gate and process system and building the LARK NPD portfolio.
May 2023 - Jul 2024
Founder And Stategy Director
Current
Catch That Frog
Introducing our agency, a dynamic force in innovation and strategic growth marketing across various sectors. At our core, we specialize in empowering fast-moving consumer goods (FMCG) and service companies to craft and elevate their brands through innovative strategies that consistently deliver results. Our comprehensive turnkey solutions encompass every stage of new product or new service development, all executed with the mindset of a brand owner, allowing you to concentrate on making informed decisions. Leveraging creativity and in-depth category expertise, we tackle brand challenges head-on, uncovering emerging trends, identifying untapped market opportunities, and bringing to life pioneering brands that resonate with consumers.
Apr 2023 - Present
Global Innovation And New Brands Marketing Manager
Defining global 1-3 yr innovation strategies to identify white space opportunities. By facilitating and leading ideation and pipelines research as well as global consumer insights, we bring to life disruptive new brands to extend categories.Leading the Better for me platform and the launch of Low and No alc new to world brands for Accolade.
Oct 2021 - Jun 2023
Marketing And Innovation Manager - Exclusive Liquor Brands
Restructured and drove the five-year NPD & Innovation strategy for Coles private label brands, across all categories: spirits, wine, beer and cider, RTD with sourcing and category teams, landing 250 NPD per year and driving share of market growth. Drove the three-year portfolio and brand plans for exclusive brands and key private labels including ATL, Digital, BTL and TLL marketing, aligning with Coles Group marketing priorities
May 2018 - Oct 2021
Senior Regional Business Manager- Fine Wines- Asia Pacific
Shifted the positioning and increased luxury footprint in Asia pacific of a large portfolio of Chile's luxury and premium brands across a large network of +20 distributors, leveraging business plans, innovative campaigns, partnerships, PR and events.
Oct 2016 - Dec 2017
Fine Wines Regional Marketing Manager - Asia Pacific
Nov 2013 - Oct 2016
E-Commerce Marketing Manager - Fine Wines
Re-launched the B2C e-commerce platform Ewineasia.com focusing on Singapore and South East Asia. Elevated a portfolio of around 80 exclusive renown boutique ultra premium brands in Asia in B2B and B2C: Champagne Salon (FR), Alvaro Palacios (SP), Dominique Portet (AUS), Isole e Olena (IT), Mt Difficulty (NZ), Domaine Georges Vernay (FR), Foradori (IT), Alain Graillot (FR), Thierry Germain (FR) through disruptive events, PR and communication strategies.
Feb 2011 - Sep 2013
Brand Manager - Fine Gourmet Foods
Structured and elevated the European F&B Divisions during a crucial F&B industry shift in Singapore. Brand management for super premium and premium brands: Joselito, Illy coffee, Valrhona chocolate, Elle & Vire dairy, Labeyrie, Michel et Augustin
Jan 2010 - Feb 2011
5 education records
Carolyn Etherington education
Master, Strategy And Management Of International Business
Essec Business School
Certified Digital Marketing Professional, Digital Communication And Media/Multimedia
Digital Marketing Institute
Mba Joint Studies With Essec
Nanyang Technological University Singapore
Iep Master, International Politics
Sciences Po Bordeaux
Bachelor Of Science, International Politics
Cardiff University / Prifysgol Caerdydd
FAQ
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Quick answers generated from the profile data available on this page.
What company does Carolyn Etherington work for?
Carolyn Etherington works for Catch That Frog.
What is Carolyn Etherington's role at Catch That Frog?
Carolyn Etherington is listed as Founder and Stategy Director at Catch That Frog.
Where is Carolyn Etherington based?
Carolyn Etherington is based in Sydney, New South Wales, Australia while working with Catch That Frog.
What companies has Carolyn Etherington worked for?
Carolyn Etherington has worked for Catch That Frog, Lark Distilling Co, Accolade Wines, Coles, and Viña Concha Y Toro.
How can I contact Carolyn Etherington?
You can use AeroLeads to view verified contact signals for Carolyn Etherington at Catch That Frog, including work email, phone, and LinkedIn data when available.
What schools did Carolyn Etherington attend?
Carolyn Etherington holds Master, Strategy And Management Of International Business from Essec Business School.
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