Head of Product, innovator, relentless pioneer, product design nerd. I have spent over 15 years growing as a leader in the drinks, retail and FMCG sectors. I’ve worked in domestic, global and regional brand marketing roles. I've managed highly regarded premium and luxury portfolios, as well as boutique brands.With deep functional experience in Innovation, Brand and NPD as well as Strategic Marketing, I develop sustainable, disruptive and vibrant new products with stories to tell, that expand categories into new white spaces. I have proven leadership skills in influencing senior stakeholders to make the right consumer and commercial decisions. I build 1-3 yr strategies, identify white space opportunities, facilitate and lead ideation sessions, translate trends and insights into concepts and commercialize products. I have worked in Bordeaux, Singapore, North, South and Central Asia, Melbourne and now Sydney. I’m very curious about the way people around the world interact with terroir, food, drinks and how this shapes cultures and gastronomy around the world. My specialities: ✔ Strategic Brand Planning✔ Disruptive & Breakthrough Innovations✔ Marketing Luxury and Premium brands ✔ Identifying cultural, consumer and consumption trends, shaping insight into concepts ✔ New Product Development (NPD)- from concept to commercialization✔ Innovation Pipelines and processes + Project management✔ Brand and Portfolio planning ✔ 360 Marketing: Digital, TLL, BTL, ATL and launch plans✔ Technical: Liquid developments, Flavors, QA, Compliance, Packaging and design✔ Cross functional and senior stakeholders engagementCategories: Liquor, Non Alcoholic drinks, Food and Beverages Channels:Off-premise | On-premise| Food Service | Grocery | Global Travel Retail | E-commerce