I have consistently demonstrated my ability to drive growth and achieve outstanding results across various roles, including client relationships, business development, marketing, and strategic planning. I am a high energy individual with a career that has taken a squiggly path across multiple world-class agencies, brands, and roles. I am naturally curious and passionate about leading teams, tackling business challenges, and crafting tailored solutions that uncover the stories to propel brands and businesses forward.I enjoy meeting new people and have forged strong relationships with industry influencers and strategic partners. I am passionate about playing a pivotal role in elevating my team’s reputation through award submissions, PR initiatives, and thought leadership publications. Additionally, I have participated in industry panels and interviews, helping partners promote their products and themselves.As an avid shopper, I find it rewarding to leverage my passion for CPG branding and packaging along with retail brand environments. My experience includes roles focused on global research and analytics, developing business plans for global rollouts, and delivering annual sales growth. My journey also includes positions in account management, interior design, and project management across various prestigious firms, reflecting the squiggly nature of my professional path. Each experience has enriched my skill set and broadened my perspective, enabling me to approach challenges with a unique and holistic view.I hold a Bachelor of Applied Arts in Interior Design from a renowned university in Toronto, Canada. Outside of my professional life, I am a nationally accredited soccer coach and a passionate traveler. I enjoy spending time with my family and our beloved dogs.With a strong track record of achievement and a commitment to driving brand growth through strategic insights and client development, I am excited to continue leveraging my skills and experiences to create impactful solutions and foster meaningful relationships in the industry. My career's squiggly path has taught me the value of adaptability, continuous learning, and the power of diverse experiences in shaping a successful and fulfilling professional journey.Skills: Relationship Development | Client Acquisition | Brand Marketing and Business Strategy | Retail Strategy | Analytics | FMCG Packaging | Qualitative and Quantitative Research | Reputation Building | Team Leader | Diversity and Inclusion Champion (D&I) | Mentoring and Coaching | Effective Communicator | Empathetic Culture
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Director Client Development, Consumer InsightsWorldpanel By Kantar Jun 2022 - May 2024Client Development Director - Beverage and Personal Care Panels, USADeveloped and guided the creation of thought leadership materials used for marketing efforts. Drove relationships with internal and external prospects to promote data from our two consumption panels focused on Beverage and Personal Care categories. Clients included: Coty, Unilever, Colgate-Palmolive, Celsius, Ocean Spray, Boston Beer, Welch’s and Harvest Hill.• Led and advised on all new business discussions with clients via consultative meetings to gain a thorough understanding of clients’ business strategies and objectives to uncover the client’s critical business issues.• Built impactful insight presentations and proposals - follow through to delivery with the client deliver actionable recommendations to clients.• Targeted and developed assigned accounts|clients by creating and managing the implementation and review of client account plans. Identify revenue opportunities and contribute to the team’s financial results and forecasts. -
Director, Client DevelopmentDeskey Branding Dec 2020 - Jun 2022Cincinnati, Ohio, United StatesDeskey is an independent branding agency, specializing in brand strategy and design to create empathetic brands. Deskey believes in being Personal, Simple and True. -
Vp Business DevelopmentBig Red Rooster, A Jll Company Mar 2018 - May 2020Columbus, Ohio AreaIt’s not just big thinking or unbridled creativity. It’s not just making suggestions or little tweaks. It’s dedication to innovating, solving problems, and implementing impactful solutions in the marketplace. And it’s all accomplished when the right people are pulled together to deliver the right results. -
Executive Director, Business DevelopmentInterbrand May 2016 - Jan 2018Cincinnati Area, KyAs Executive Director of Business Development, I fostered relationships between Interbrand and some of the organization’s largest CPG and Retail clients. I was committed to the development of strong, lasting relationships by demonstrating a deep understanding and dedication to the betterment of my clients’ businesses. I ensured that my team is committed to the highest levels of service, strategic thinking and creativity to achieve the highest return for my clients’ branding and design challenges.My experience in design, sales, account management, and strategy and analytics assisted me in providing innovative solutions for any project. -
Executive Director, Client ServiceInterbrand Sep 2013 - May 2016Cincinnati Area, Ky
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Executive Director, Resource ManagementInterbrand Mar 2013 - Sep 2013Cincinnati, Ohio AreaAS the Executive Director of Resource Management for Interbrand’s Cincinnati office. I led the integration of all departments and disciplines to support sales efforts, strengthen team architectures, enhance communications and balance capacity with project and client needs. It was my job to ensure that everyone and everything is accounted for. I was also a member of the Cincinnati 's Executive Leadership team responsible for the strategic direction and planning for the office.- Work directly with office CFO and Exec. Director of Human Resources to forecast and manage staffing requirements to deliver monthly revenue- Identify skill gaps amongst the offices departments and created a hiring and development plan to position team better to serve the demands of our clients- Responsible for (at any given time) the management and success of approximately 130 active client initiatives across office’s four client facing disciplines (Account, Creative, Implementation & strategy)- Restructured creative client facing team’s operations resulting in 12% sales growth- Introduced a Quality Assurance process which delivered improved client satisfaction ratings within the Strategy and Research team- Created and implemented weekly staffing plans to ensure proper utilization across accounts and disciplines resulting in lowest office turnover in 5 years- Voted office MVP first year working in the IB Cincinnati office
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Vice President, Resource ManagementInterbrand Mar 2010 - Mar 2013Carolyn is Vice President of Resource Management for Interbrand’s Cincinnati office. She leads the integration of all departments and disciplines to support sales efforts, strengthen team architectures, enhance communications and balance capacity with project and client needs. It’s Carolyn’s job to ensure that everyone and everything is accounted for.
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Vice President, Global Research And Analytics PracticeInterbrand Nov 2006 - Mar 2010Carolyn is Vice President of Operations for Analytics at Interbrand. She is responsible for process control and improvement around quality. She leads Analytic’s integration in the support of sales, team architecture, communications, and capacity. It’s her job to make Analytics run efficiently.Developed business plan for global rollout of the company’s analytics practice across 15 offices in3 regions-Sustained compounded annual sales growth of >25% for 4 years driving total revenue over $30m-Worked with North American & Group CFO to deliver margins 20% higher than the firm average-Managed the process for establishing best practices for knowledge management, status reports &funnel reporting-Managed leads, proposals, sales and project status for all 28 offices-Led multi-office client relationships with clients with HP, Sony, Heinz, and Motorola valued at $1m annually-Negotiated all contracts with clients, offices, and research vendorsInterbrand
Carolyn Fields Education Details
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Interior Design
Frequently Asked Questions about Carolyn Fields
What is Carolyn Fields's role at the current company?
Carolyn Fields's current role is Client Development | Leadership | Business Development | DEI Champion | Marketing | Strategy | Client Service | FMCG | Retail | Design | Architecture | Brand Growth | Strategic Insights | Brand Management | Consulting.
What schools did Carolyn Fields attend?
Carolyn Fields attended Ryerson University.
Not the Carolyn Fields you were looking for?
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2olivegarden.com, mbhci.org -
1zingerpress.com2 +130334XXXXX
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Carolyn Fields
Johnstown, Pa2gmail.com, schoolfortheprophets.com1 (717) 2XXXXXXX
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