Cybercology is an online resource with the aim of pursuing, distilling, translating and showcasing the latest CyberPsychology research in 'Technology at Work, Life and Play'. The particular focus is on empowering professional workers with the insights and tools to better manage the technology they use day to day. This includes, but is not limited to, how we navigate the working world around us, how we manage our lifestyle choices, how we interact with managers, colleagues, friends and family, and how our worldview and community engagement is shifting along with technological innovation.

Associate. Researcher, supporting the evaluation and development of a range of VR assessment and training modules. Working with external organisations to test and implement VR training solutions across different sectors for a wide range of applications, compiling outcomes to support further design and development. Also testing the use of VR for team building and group assessment with evaluation and research supporting this.

Marketing Practitioner in Residence & Part-Time Lecturer at Bournemouth University from 1st year to Masters Level students. Lecturing and Unit Leadership on: Integrated Marketing Comm’s (L4 & L7), Creativity for PR (L5), Communications & Marketing (L4), Marketing Practitioner in Residence.

Business Development Marketing Manager – Chocolate & Republic of Ireland• Managed Storck distributor in Ireland, ensuring Storck brand activity was implemented across all retailers• Delivered 2011 Christmas activity for Bendicks including 2012 Christmas retailer presentations• Developed Bendicks consumer activation in support of the Queens Diamond Jubilee: online, offline & PR• Co-ordinated ongoing test market for Merci chocolate in Ireland through both distributor & Tesco ROI• Built and delivered 2012 Brand Plans for Bendicks (UK) & Merci (ROI)• Recruited, trained & managed new marketing executive to work on Chocolate Brands

Brand Marketing Manager – Meals• Manage Meals team including brand and product innovation team members• Identifying opportunities and deliver action plans to optimise 2011 NPD launches• Managing the 2011 360o communication & developing the 2012 communication activity for Meals• Developing 3-year Meals Strategy & NPD plan to align with identified company targets & consumer needs

Working across a number of micro & macro-business sectors.Clients included: Publishing House, Digital Agency, Design Agency, Garden Designer, Lifestyle Coaches, Accountant, Video Photographer, IT Consultant, Springbok Supporters Club UKProjects included: Consumer Behaviour, Branding, Building of Strategic Marketing Plans, Marketing Activation (including developing websites, creating TVC’s & building 3rd party beneficial relationships), Agency liaison, Credential Presentations & Marketing Training Contract work with Storck UK included:Trade Marketing Manager – Chewits Fruit Sweets• Working with Leaf UK (owner of Chewits Brand) to manage and implement 2010 trade promotional activity from Grocery Mults across Impulse to Wholesalers & Independents• Developing 2011 Trade Marketing plans in conjunction with Leaf 2011 Brand plans• Managed the on-going relationship between Storck UK sales team and Leaf UK management team

Senior Brand Manager – Weight Watchers International (WWI) licensed Chilled Yogurts & Desserts• Working with WWI on initial stages of food range re-positioning work• Developed & introduced new chocolate custard dessert from initial development to trade launch• Packaging range redesign, to align with new WWI brand strategy • Business analysis: regular current status, recommendation & strategic direction reporting of SKU range• Management & mentoring of Assistant Brand Manager

Plax Mouthrinse April 2007/July 2007• Development of 3-year growth plan including NPD, in-store promotions and media plans. • Implementation of first UK ATL campaign including TVC & PR and celebrity radio endorsement activitySoft & Gentle Innovation Team: August 2007/January 2008• European brand repositioning on Core and Aroma Therapy lines • Packaging artwork & can structure redesign - through agency design pitch process & product development • Quant & Qual consumer research done on all aspects of the launch process

Senior Account Manager• Burger King UK & International: Ongoing and Ad-hoc Qualitative Research account management• Nestle: Nesquik: Consumer promotion activation and bespoke trade experiential, cross-agency project management, copywriting, budget management, packaging design, trade & press teasers

Brand Manager – Sveltesse Yogurts Chilled Dairy UK November 2003/March 2005• NPD developed & launched Seasonal selection pack - from initial consumer research to launch• Renovation of standard yogurt range aligning European flavour portfolio to match UK consumer preferences• Worked with agencies on new communication platform for standard yogurt range • Developed range packaging re-design • Co-ordination of summer 2004 on-pack & instore promotion • Jointly worked with SBM on 2005 Brand Plans including market analysis, NPD, volumes & financials• Shadowing SBM on all ATL media activities including TV commercials & Outdoor PostersProduct Manager – Disney & Kids License Yogurts Chilled Dairy UK February 2003/October 2003• Re-engineered & launched integrated products for Disney’s Finding Nemo movie• Involved in co-ordinated retailer trade activity for Finding Nemo with P&G, Britvic & Nestle Cereal Partners• Developed 2004 Disney / Licensed Products UK Brand Plan

Assistant Brand Manager – Child Care Western Europe February 2002/December 2002• Managed Pull-Ups product & packaging upgrade and European marketing launch • Set up and development of new DryNites positioning internet website for Europe• Design and launch of European standard FSDU for Little SwimmersAssistant Brand Manager – Huggies Infant Care Western Europe July 2001/January 2002• Co-ordination of £2 million Advertising Production Budget for Infant Care• Developed and controlled Pan-European Intranet Marketing collateral website for Europe

Channel Development Manager Southern African Region June 2000/May 2001: Project managed the successful trial launch of Coca-Cola products within Woolworths (M&S in SA); Strategic analysis and development of trade channels within Southern Africa.Market Development Co-ordinator Special Projects August 1999/May 2000: Cooler Productivity - Warm vs Cold Sales and Merchandising analysis per strategic Trade Channel.(Coca-Cola Sabco is the Anchor Bottler for Southern and Eastern Africa).

Coca-Cola Company Southern Africa Marketing Trainee on the KUSILE Future Management training programme: Achievement: 1st in Class

Marketing Assistant January 1997/July 1998: NPD for Clicks Own Label Christmas chocolatesDesk Top Publisher (DTP) Operator April 1996/December 1996: Design and Production of packaging including photography, copy and printing.