Responsible for the development and execution of Alo’s seasonal marketing campaigns from strategic ideation to launch and reporting. Focused on brand, products, and insights to deliver breakthrough integrated marketing plans that drive consumer connectivity from awareness to loyalty.• Developing seasonal creative and integrated marketing briefs, leveraging insights, establishing KPIs and benchmarks that meet Alo’s business goals and objectives.• Partnering with cross-functional marketing channel teams (Social, Influencer, PR, Community, Experiential, Retail) to build innovative, best-in-class integrated marketing plans and brand campaigns.• Partnering with creative on campaign concepts, content strategy, and asset planning ahead of seasonal shoots.• Working closely with planning, site and design merchandising teams and brand innovation on key product launches and capsules; the marketing team expert on seasonal products, styles and colors.• Maintaining a tiered marketing campaign calendar; identify seasonal campaign opportunities across the business.

Creator and designer of handmade bikini brand Little Sea Bikinis.• Conceptualized all aspects of the first curated collection launch. Including but not limited to creative direction of campaign imagery, video content, styling, and social roll out.• Individually hand-sewed, packaged and shipped each bikini.• Built out website from start to finish via Shopify.• Created all sewing patterns from scratch, working to perfect fit and appearance.• Marketed brand and solely gained customer following through Instagram.• Responsible for all business functions.

Internally recruited in December 2018 to join the newly formed Brand Partnerships department focusing on brand partnerships to attract customers from new market segments. Manage all Brand Partnerships projects and initiatives across multiple brand divisions including Guess, Guess Originals, Guess Sport, Guess Vintage, and Guess Jeans USA.• Develop strategic partnership plans with the Director of Brand Partnerships for the calendar year—ensuring consisting programming across all brand divisions.• Responsible for project management, people management, and relationship management.• Work collaboratively with cross-functional teams and project stakeholders within the company to ensure each project is on track with overall timelines and meeting its specific deadlines..• Assisted in the reintroduction of the Guess Sport brand division in 2019.• Created, developed, and implemented new processes and procedures for the department by identifying new solutions specifically designed to resolve department and/or project issues.• Serve as partnership account manager for external brand partners. Responsible for all communication and coordination between Guess and these external companies.• Responsible for hiring, training, and managing two summer interns and two full-time Brand Partnerships Project Assistants.

Hired as Licensing & Marketing Assistant in 2016 and promoted after one year to Licensing & Marketing Coordinator.Managed marketing and advertising initiatives for licensee and distributor partners in Australia, South Africa, and the Philippines.• Worked collaboratively with international teams on annual media plans.• Responsible for review and approval of all planned media, including print, digital, special events, PR, and social media, • Built strong working relationships with international counterparts, working collaboratively to ensure the brand was well represented in their respective regions.• Communicated all company initiatives to regional teams to fulfill the corporate goal of promoting global synergy.• Responsible for the project management and facilitation of the launch of ecommerce channels in the Philippines and South Africa• Manage all regional OOH, print, digital, and special event advertising.• Strategically plan out marketing campaigns for the upcoming calendar year to align with product launches, region specific events, and key market opportunities.

• Create a social media campaign for Bravo Sports’ brands (Quik Shade, Quik Shade Pets, Pulse Performance Products, and Pulse Safe Start) • Create a social media timeline and campaign for each brand• Create and use existing product and lifestyle photos for creative posts • Work with Sprout Social to schedule posts for each brand• Interact with customers who post photos with Bravo Sports products• Engage with other businesses and consumers on social media to grow friends, likes, etc. Media Relations• Create public relations plan, campaign, timeline for Hammitt’s regional outreach• Create strategic media lists and relationships, including print, broadcast, online media; work on Cision• Write press releases and pitches for product and collection launches, seasonal and holiday gift guides and editorial product placement, features & profiles• Send releases and pitches to the press, handle press requests and monitor press breaks

Courteously greeted customers and efficiently processed transactions within a busy, fast-paced retail environment.• Worked diligently with others in a team environment.• Worked in the computer department assisting customers with electronic purchases and computer repairs.• Completed tasks from management in a timely manner.