Carolyn Boyd Email & Phone Number

Arlington, Va

•Solicit and retain business for Transport Topics' classified and directory sections. •Manage multimedia programs for recruitment and equipment accounts which include, print, online and digital channels. Manage industry online job board.•Increase media group's brand awareness through social media, email marketing and phone solicitation.•Provide sales and marketing strategy for new businesses.•Working with digital multimedia sales manager to customize advertising packages that include print, web, digital newsletters, and sponsored messages to segmented lists that provide lead generation.•In 2017, TTnews.com will launch a newly designed web site including Classified and Directory pages where banner advertising will be accepted, presenting new opportunities for smaller advertisers.

Arlington, Virginia

Manage classified advertising program with annuual revenues of $1.3M for a weekly, national industry newspaper.•Uncover/document new & emerging industry trends and policies that create new opportunities. (Ex: Federal govt’s new truck safety program created an untapped market segment of safety compliance consultants and suppliers.)•Focus marketing activities on identifying and addressing customers’ most critical issues that affect their business.•Work with director of marketing to develop and execute a brand strategy for print and digital products to keep customers engaged. Assist with design of all sales tools and marketing collateral that play a defined role in advancing customer’s typical buying process.•Document and update entire sales process using customer relationship management (CRM) tool to maintain efficient customer contact. Train staff to track sales activities. •Connect and communicate with a target audience using a business social media program. Use Twitter and LinkedIn to generate valuable connections.•Develop new business by collaborating with editorial staff to share information about new companies as potential sources for news stories or lead generation. Leads discovered through online search, inbound inquiries and press releases.KEY ACCOMPLISHMENTS:•Developed and introduced a multi-media ad package (print, online & electronic newsletter), which adds up to 10% of revenue for department.•Played integral role in implementing and promoting classified products through an online job board and an online ad placement tool. The job board generates over $65,000/year in online revenue. Customers that use the online ad placement tool spend 25% more vs. placing ad directly with salesperson.•Working with Marketing Manager to implement new marketing automation and segmentation for email campaigns.

Alexandria/Warrenton

•Write and post blog content for Noble Team Homes www.nobleteamhomes.com•Manage Twitter account and post company's blog content as well as content of interest to attract customers and prospects. Use Wordpress for blog and incorporate SEO keywords.•Brand development assistance through editing and contributing ideas for direct mail and email marketing content.

Alexandria/Warrenton, Va

Contractor to Noble Pursuits, LLC - A graphic design and marketing services firm•Use social media platforms (Twitter, LinkedIn) to promote the company’s brand and its proprietary software created for professional services firms.•Edit and proofread marketing collateral for the company’s clients (law firms, associations, Department of the Army and government contractors).•Provide web content ideas based on market research for clients using online keyword search and customer feedback.

Alexandria, Virginia

Managed assigned sales territory, maintained existing accounts, solicited new accounts, and provided customer service. Participated in the planning, testing and implementation of interdepartmental order entry software. Supervised two account executives and administrative support person.

Alexandria, Virginia

Managed assigned sales territory and sold reprints of news articles. Assisted the Classified Manager in the development and implementation of classified promotions. Supervised the classified department in the Classified Manager's absence.

Alexandria, Virginia

Alexandria, Virginia