I help organisations future proof their businesses by using the secret super power of evidence and big picture thinking.More than 30 years' experience using intelligence and insight to advise clients across the aviation, travel and tourism sectors in making better decisions.I have conducted projects in nearly 40 countries on every inhabited continent and across all aspects of the travel industrySpecialties: Applying trends to your organisation, Branding including destination branding, loyalty and customer relationship management, marketing strategy, communications strategy, new product development, multi-country research, cross-cultural communications and factors.Creator of MyTravelResearch.com's 4 laws of trends and our 4-step apply trends framework