Carolyn Mitchell Email & Phone Number

London, GB

Managing media partnerships across multiple channels on the Boots account.

Oversee AV channel investment across a number of clients including McDonald's, PSA (Citroen & Peugeot) and Disney. With this comes management of a strong team of AV buyers. Lead this team to consistently deliver on investment targets across, radio, digital display and video-on-demand. Feed investment forecasts and deliverables across my client team into.

London, United Kingdom

• As an Investment Manager, I manage the accounts of a portfolio of clients across both radio and digital media.
• With buying experience across both channels, I monitor client guarantees and deliver outstanding audit results across a portfolio of clients, sharing knowledge and managing my team to do the same. Clients include.
• Identify new revenue streams and pitch opportunities to generate incremental revenue for OMD; strive to achieve amazing, award winning work. Add expertise into pitch work.
• Enjoy working directly with clients, educating them on new opportunities and applying my knowledge, working with them to deliver successful, innovative campaigns
• Work closely with senior management, collating forecast data to ensure complete visibility on investment deal positions and providing solutions to reach targets
• Lead agency initiatives to promote radio; led organisation of OMD’s Radio Week in May 2013 to inspire communication planning teams with creative and bespoke solutions, sharing industry news and research; on-going.

• Media Planner on Selfridges and Mars accounts
• Monitor & update media plans already in place
• Research competitor behaviour and use research tools to build reports
• Write & present media briefs to the buying teams, manage feedback and present the recommended media plan back to the client
• Manage day to day client relationship and workload

• Primarily joining OMD UK as a radio planner/buyer, my role changed with a new agency structure; I introduced online buying to my portfolio. I learnt the key skills involved in planning and buying efficient radio and.
• Experience in pitching, planning and buying both airtime and sponsorship and promotional opportunities.
• Experience in buying online advertising
• Create strong working relationships with the communication planning teams at the agency, the clients and the representatives at the sales houses.
• Educating clients on the radio market and the process of planning and buying their campaigns through presentations.

• As a Data Analyst in the Insight team I worked alongside the Radio Advertising Bureau.
• Provided spend analysis data on advertisers and agencies to the team and updated the research section on RadioCentre website.
• Developed working relationships with clients by running the help desk; I provided radio ad campaign data to agencies and advertisers.
• Assisted on research publications and papers promoting Commercial Radio as an advertising medium, gaining a sense of the importance of attention to detail and effective research presentation