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Carolyn Mitchell is a Human Resources Coordinator at Sir Willliam Perkins's School. They possess expertise in media planning, online advertising, radio, sponsorship, media strategy and 17 more skills.
Sir Willliam Perkins'S School
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Human Resources CoordinatorSir Willliam Perkins'S SchoolLondon, Gb
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Partnerships Associate DirectorOmd Uk Mar 2016 - Sep 2016Managing media partnerships across multiple channels on the Boots account. -
Associate Investment DirectorOmd Uk Aug 2014 - Mar 2016Oversee AV channel investment across a number of clients including McDonald's, PSA (Citroen & Peugeot) and Disney. With this comes management of a strong team of AV buyers. Lead this team to consistently deliver on investment targets across, radio, digital display and video-on-demand. Feed investment forecasts and deliverables across my client team into senior management team.Enjoy a focus on developing client investment strategy across AV channels to deliver best in class creativity and client value. Not only single out opportunities in the client calendar to grow investment spend into channels under my remit but deliver exceptional value and results to encourage further investment and opportunity. Lead agency initiatives to bring Investment department to the forefront of the agency as well as across key client teams. Passionate about AV channels that I look after and continually look for opportunities to enter the teams work into industry awards. Strong relationships internally as well as with media owners and auditors, to deliver successful results for OMD, as well as my clients. -
Investment ManagerOmd Uk Oct 2011 - Aug 2014London, United KingdomAs an Investment Manager, I manage the accounts of a portfolio of clients across both radio and digital media.• With buying experience across both channels, I monitor client guarantees and deliver outstanding audit results across a portfolio of clients, sharing knowledge and managing my team to do the same. Clients include Citroën, McDonald’s, EasyJet, Coty, Weightwatchers and Peugeot• Identify new revenue streams and pitch opportunities to generate incremental revenue for OMD; strive to achieve amazing, award winning work. Add expertise into pitch work.• Enjoy working directly with clients, educating them on new opportunities and applying my knowledge, working with them to deliver successful, innovative campaigns • Work closely with senior management, collating forecast data to ensure complete visibility on investment deal positions and providing solutions to reach targets• Lead agency initiatives to promote radio; led organisation of OMD’s Radio Week in May 2013 to inspire communication planning teams with creative and bespoke solutions, sharing industry news and research; on-going agency conversation.• Involved with wider initiatives in the agency. Led the organisation of the agency wide grad training programme, delegating to a team to organise all aspects of the course from learning lectures, the media test to the grad pitch. Participate in best practice department updates and initiatives. -
Media PlannerMediacom Jan 2011 - Sep 2011Media Planner on Selfridges and Mars accounts• Monitor & update media plans already in place• Research competitor behaviour and use research tools to build reports• Write & present media briefs to the buying teams, manage feedback and present the recommended media plan back to the client• Manage day to day client relationship and workload -
Media BuyerOmd Nov 2008 - Dec 2010Primarily joining OMD UK as a radio planner/buyer, my role changed with a new agency structure; I introduced online buying to my portfolio. I learnt the key skills involved in planning and buying efficient radio and online advertising campaigns for my clients including easyJet, HMV, Boots, Weight Watchers and McDonald’s. • Experience in pitching, planning and buying both airtime and sponsorship and promotional opportunities.• Experience in buying online advertising• Create strong working relationships with the communication planning teams at the agency, the clients and the representatives at the sales houses.• Educating clients on the radio market and the process of planning and buying their campaigns through presentations. -
Data AnalystRadiocentre Oct 2007 - Nov 2008As a Data Analyst in the Insight team I worked alongside the Radio Advertising Bureau. • Provided spend analysis data on advertisers and agencies to the team and updated the research section on RadioCentre website.• Developed working relationships with clients by running the help desk; I provided radio ad campaign data to agencies and advertisers.• Assisted on research publications and papers promoting Commercial Radio as an advertising medium, gaining a sense of the importance of attention to detail and effective research presentation
Carolyn Mitchell Skills
Carolyn Mitchell Education Details
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Bsc Economics
Frequently Asked Questions about Carolyn Mitchell
What company does Carolyn Mitchell work for?
Carolyn Mitchell works for Sir Willliam Perkins's School
What is Carolyn Mitchell's role at the current company?
Carolyn Mitchell's current role is Human Resources Coordinator.
What is Carolyn Mitchell's email address?
Carolyn Mitchell's email address is ca****@****omd.com
What is Carolyn Mitchell's direct phone number?
Carolyn Mitchell's direct phone number is +171834*****
What schools did Carolyn Mitchell attend?
Carolyn Mitchell attended University Of Birmingham.
What skills is Carolyn Mitchell known for?
Carolyn Mitchell has skills like Media Planning, Online Advertising, Radio, Sponsorship, Media Strategy, Negotiation, Media Buying, Data Analysis, People Management, Press Releases, Crm, Management.
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