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Carolyne Berkeley is listed as Research and Customer Insights Director at Stephan Partners | Test the Edges based in Hastings-On-Hudson, New York, United States. AeroLeads shows a work email signal at berkeleypartners.com and a matched LinkedIn profile for Carolyne Berkeley.
Carolyne Berkeley previously worked as Customer Insights Director at Sullivan and Planning Director at Jwt. Carolyne Berkeley holds Mba from Columbia University - Columbia Business School.
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Test the EdgesCarolyne believes that the most inspiring research is discovery research, not confirmation research. Her theory is “You need to test the edges, to find the best solution.” She encourages clients to reconsider who their target is, what questions should be asked, who their competitors are, and more. She advises brand consulting firms, ad agencies, and clients on their market research needs. She identifies the objectives, research approach, and recommends the right partner to get it done effectively and smartly. Carolyne becomes a member of the team until the findings and recommendations have been presented. She is a plug and play one person market research department. Carolyne is currently Customer Insights Director at Stephan Partners | Watermelon Social.Over the past few years she has worked with JWT, Johnson & Johnson, Be a Protagonist, Gardner Nelson & Partners, and Sullivan on major CPG brands and higher education clients, including Unilever and Duke. She has also been involved with many "complicated" niche products and services in the financial service and B to B segments, including TD Ameritrade and American Express.Carolyne believes there is no perfect research plan and applies her creative thinking to the research she recommends. She doesn't believe one size fits all when it comes to designing research for any assignment. In addition to market research consulting, she is also more than happy to provide strategic guidance and marketing consulting as well.Carolyne is a guest lecturer at NYU School of Professional Studies, in the Masters of Integrated Marketing program.
Listed skills include Customer Insight, Integrated Marketing, Market Research, Advertising, and 9 others.
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Sullivan is a multi-disciplinary brand engagement firm dedicated to connecting customers to brands at the very moments they’re likely to make decisions. In support of this objective, Sullivan provides a variety of integrated services for their clients.
Carolyne managed all research and planning needs for Johnson & Johnson’s Benadryl, Sudafed, and Visine.
Be A Protagonist is an advertising and social media agency that redefines right-brain/ left-brain collaboration – delivering smarter solutions that capture hearts, minds, and market share.
Work at Gardner Nelson & Partners included leading positioning projects for DHL and CNET based on qualitative and quantitative research as well as management of on-going research/planning efforts for all businesses, including key new business wins.
In her years at BBDO, Carolyne worked closely with a series of major accounts including KFC, Pepsi, Office Depot, NYSE, Unilever, and Charles Schwab. She conducted research of all types, led planning initiatives, wrote creative briefs, worked with client and agency teams on new product launches and the development of major communications and advertising.
Lowe and Partners is a marketing communication agency focused on brand strategy, communications planning and through-the-line advertising.
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Carolyne Berkeley is listed as Research and Customer Insights Director at Stephan Partners | Test the Edges.
AeroLeads has found 1 work email signal at @berkeleypartners.com for Carolyne Berkeley.
Carolyne Berkeley is based in Hastings-On-Hudson, New York, United States.
Carolyne Berkeley has worked for Sullivan, Jwt, Be A Protagonist, Gardner Nelson & Partners, and Bbdo.
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Carolyne Berkeley holds Mba from Columbia University - Columbia Business School.
Carolyne Berkeley is listed with skills including Customer Insight, Integrated Marketing, Market Research, Advertising, Marketing Strategy, Brand Development, Digital Strategy, and Marketing.
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