Positive Presence Global is the premier online life coaching service for teens and young adults. PPG provides support and validation to hundreds of teenagers and their parents each year. As a marketing consultant for PPG, I am responsible for managing the company’s blog and social media accounts. I also help with any content needs and own the brand’s voice and standards. A major accomplishment during my tenure at Positive Presence was launching a new website and brand associated with the parent company. I created over 14 downloadable self-led learning e-books for teens and young adults to move through at their own pace. These e-books ranged in topic from resilience, financial management, and handling stress.

Generated increase in SQLs through comprehensive website redesign and optimizationsManaged a team of six freelancers, ensuring seamless execution of marketing projects and adherence to budgetDirected lead generation, content, and SEO initiatives, resulting in a 20% increase in organic traffic and 18% increase in click-through rates year-over-yearProduced over 40 blogs and 5 premium content offers per year, generating a 2x increase in web traffic and domain authorityOwned the marketing operations within HubSpot CRM to ensure lead generation and lead funnels functioned properly to deliver qualified leads to the sales team at the right time and to manage data and KPIs Managed and strategically allocated an annual marketing budget of over $350K to ensure maximum lead generation Successfully executed LinkedIn advertising campaigns, achieving an average 2.4% click-through rateDoubled partner-generated leads through impactful partner marketing campaigns, adept relationship management, and collaborative initiatives, resulting in substantial sales growth and heightened brand visibilityDeveloped and executed integrated marketing campaigns across multiple channels, resulting in a 11% increase in lead generation and a 25% boost in conversion ratesUtilized data-driven insights to optimize campaign performance and maximize ROIManaged the end-to-end process of email marketing campaigns, from segmentation and personalization to deployment and performance tracking, resulting in a 60% increase in email open ratesExpertise in customer journey mapping and persona development, driving tailored marketing strategies Proficiency in data visualization and storytelling techniques, translating complex data into compelling narratives that influenced strategic decision-making and resulted in improvement in stakeholder buy-in for marketing initiatives

Responsible for all release communication to existing clients via email, blog, and 1:1 conversationsOwner of the Infoplus WMS Knowledge Base - responsible for all content, clarity, branding, and continuous improvementMigrated entire marketing department into HubSpot in 2021Migrated entire Knowledge Base into HubSpot in 2021Manage relationships with content team to strategize, create, and optimize content for the Infoplus blog Manage social media marketing content and plan to increase engagement on LinkedInCollaborate with sales team to create collateral the enhance and shorten the sales cycleCreate nurture campaigns designed to move contacts down the sales funnel from Prospect to SQLFind new and exciting ways to connect with the ever-changing ICP for Infoplus, considering new strategies and tactics to understand the ICPs pain points, preferred communication style and location.

- Responsible for curating, managing and producing all content across both B2B and B2C platforms- Strategically reach and captivate multiple target audiences including consumers, dealers, and manufacturers of recreation and industrial products through content marketing. - In charge of creatively marketing through content in order to generate and nurture leads through purchase and re-purchase- Email marketing, including creative campaigns, nurture emails, and two monthly newsletters to over 75K recipients - List management, database cleanliness, subscription management, and compliance with opt-in laws and regulations- Branding and reputation management - SEO strategy and execution to increase inbound leads- Responsible for internal communication among employees and advancing company culture. - Founded and leads the culture committee and manages the implementation of new culture initiatives- In charge of training videos and materials for clients using our proprietary marketing automation software, Aimbase. - Helps plan and run monthly wellness days, holiday parties, and all additional office events

Aimbase is AVALA's integrated marketing software. I ensure the program functions properly for each of our clients and troubleshoot solutions to improve functionality and errors. I also work to improve the user experience for those on the Aimbase mobile and web platform.

I am responsible for conducting communication research. I work closely with three professors on multiple projects simultaneously. I perform tasks such as data collection, content creation, and analysis. I have completed dozens of research briefs and manuscripts as an RA. I edit and peer review academic writing using multiple formats on a weekly basis. I conducted two content analyses, one qualitative and one quantitative. Both required thousands of coding examples as well as data analysis and synthesis. I work independently to meet weekly deadlines while also a full-time graduate student.

As a content strategist, I am responsible for managing the internal communication within Maritz corporate and the multiple Maritz business units. My main responsibility is to ensure the internal website is up to date and cogent. I am also responsible for various marketing tasks such as video creation and editing, creating unique images to accompany stories, writing the content for the web, web design and the Maritz corporate social media outlets including linkedin, twitter and facebook. I am also the lead for the weekly newsletter that is sent to all company employees on a weekly basis, as well as improving and translating this idea across the business. Developed strategies for communication plans for various projects included the 2015 United Way campaign. Message design Web site creation and management Sitecore HootSuite SEOHubSpot Employee engagement Boards:United Way 2015 Strategic Communication BoardCorporate Giving Council BoardEmployee Community Engagement Board

Responsible for compiling daily media mentions and analyzing them for consistent and prevalent themes. Event planning and coordinating for concerts, events and plays. Including dealing with the media. In charge of Scottrade Center social media sites. Posted 1-2 times daily on Facebook, Twitter, and LinkedIn. Scanned/audited other sites for research and responded to mentions, comments. Implemented contests.

Paramount Pictures College Representative