Carolyn Goodman

Carolyn Goodman Email and Phone Number

Independent Marketing Consultant @ Goodman Marketing
San Anselmo, CA, US
Carolyn Goodman's Location
San Rafael, California, United States, United States
About Carolyn Goodman

I'm incredibly lucky. Many years ago, after graduating from a traditional 4-year college, I took a 2-year course in creative advertising/marketing and discovered my true passion. I've now spent my entire career in the marketing and advertising industry and it continues to keep me fully excited and engaged every single day.In my early years, I worked at some of the top ad agencies in the US and Canada while soaking up knowledge from some incredible industry gurus -- and gained experience working on F50, and F500 businesses. But after 20+ years, I decided to take a leap of faith and hung out my own ad agency shingle -- Goodman Marketing Partners -- and was blessed to have been joined by people I had long admired, respected, and knew would also "do what it takes" to help clients succeed while having a little fun along the way. Together, for 15 years, we achieved some pretty incredible results -- and won a few creative awards to boot!In 2017, I started consulting with a premium brand that wanted to grow to the next level with its CRM initiatives. And, after several months, was invited to join them full-time. Today I'm excited to be part of a team of marketing professionals that are meeting their growth challenges head-on. Plus, the company is comprised of experts in something I'm personally passionate about -- beautifully organized spaces!

Carolyn Goodman's Current Company Details
Goodman Marketing

Goodman Marketing

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Independent Marketing Consultant
San Anselmo, CA, US
Carolyn Goodman Work Experience Details
  • Goodman Marketing
    Independent Marketing Consultant
    Goodman Marketing
    San Anselmo, Ca, Us
  • California Closets
    Vice President, Direct & Database Marketing
    California Closets Aug 2017 - Present
    Richmond, Ca, Us
    Together with the Sr Director of Digital Marketing, I am responsible for meeting or exceeding monthly leads goals for 59 markets across the US and Canada. Partner with cross-functional teams to identify, develop, and execute key business initiatives including data integrity. Analyze leads and buyers and identify best targets and marketing channels on a market-by-market basis; Use insights to inform marketing strategies and tactics in local markets to achieve positive ROI. Lead and manage all CRM strategic and creative initiatives to increase customer engagement, drive leads, improve conversion and optimize customer NPS scores.
  • Goodman Marketing Partners
    President / Creative Director / Marketing Consultant
    Goodman Marketing Partners Nov 2002 - Present
    San Rafael, Ca, Us
    Built a full-service direct response agency from scratch, and was listed as one of the top Women-owned businesses in the Greater SF Bay Area; named to Inc's list of Top 5,000 Small Businesses in the US. Attracted, hired, and managed senior marketing professionals who specialized in strategic planning, creative, production, media, and analytics. We took great pride in listening to a client's business challenges and identifying appropriate marketing solutions that made smart, strategic sense, and then executing those solutions with innovative, award-winning creative, and proven, cost-effective media. Clients included AAA, Autodesk, ADT/TYCO, Bentley Systems, Microsoft, Tandberg (now Cisco), and several start-ups.
  • Target Marketing
    Freelance Blogger
    Target Marketing Apr 2012 - Aug 2017
    Owings Mills, Md, Us
    In 2012 I was tapped to write a bi-monthly blog about marketing topics of interest. It's not easy to continually come up with new ideas and sometimes they are controversial, but it forced me to create content that I was interested in -- and, it seems, that other marketers want to read. The most prescient post was when I suggested Donald Trump's presidential campaign bid was simply a marketing ploy to help line his pockets. Sadly, it was not fake news. https://www.targetmarketingmag.com/post/59893-2/
  • 360 Group
    Vp, Strategic & Creative Services
    360 Group Oct 1995 - Nov 2002
    Helped develop, build and manage this full-service direct response marketing agency, while acquiring a blue chip list of clients that included Barclays Global Investors, Universal Studios Hollywood, and Levi Strauss. Managed a staff of 20+.
  • Cohn & Wells
    Senior Vice President, General Manager
    Cohn & Wells Jan 1994 - Jun 1995
    Launched the Toronto office of this San Francisco-based direct marketing agency. In less than 16-months built a full-service team of account, creative, media and production professionals to service new business clients including Bell Canada, BC TEL, Royal Bank and Borland Canada.
  • Cohn & Wells
    Vice President, Management Supervisor
    Cohn & Wells Nov 1992 - Dec 1993
    Responsible for the day-to-day management of direct marketing activities for Borland software.
  • Ogilvy & Mather Direct/West
    Vice President, Management Supervisor
    Ogilvy & Mather Direct/West Dec 1989 - Nov 1992
    New York, Ny, Us
    Strategic lead on a variety of direct response marketing projects for clients that included Wells Fargo Bank, Microsoft, The San Francisco Symphony and Intel. Supported new business development efforts.
  • 1St Nationwide Bank
    Vice President, Marketing Manager
    1St Nationwide Bank Oct 1987 - Dec 1989
    Responsible for identifying, planning, and executing marketing programs for savings and investment products. Member of acquisition team responsible for ensuring a smooth customer transition during FSLIC assisted financial takeovers.
  • Ddb Needham
    Account Supervisor
    Ddb Needham Oct 1984 - Oct 1987
    New York, Ny, Us
    Lead account manager on First Nationwide Bank. Managed a staff of 4.
  • Chiat/Day
    Account Executive
    Chiat/Day Oct 1983 - Oct 1984
    Responsible for project management work on BusinessLand and Holland America Cruises.

Carolyn Goodman Skills

Direct Marketing Advertising Integrated Marketing Lead Generation Marketing Creative Direction Email Marketing Direct Mail Marketing Strategy Strategic Planning Strategy Corporate Branding Marketing Communications B2b Market Planning Brand Development Online Advertising Digital Strategy Direct Mail Programs Online Marketing Leadership Interactive Marketing Research Social Media Social Networking Crm Digital Direct Marketing Public Relations Web Design Analytics Blogging Start Ups Mobile Marketing Copywriting B2b Marketing Customer Relationship Management Art Direction Pain Research Business To Business

Carolyn Goodman Education Details

  • Carleton University
    Carleton University
    Sociology And Anthropology
  • Algonquin College Of Applied Arts And Technology
    Algonquin College Of Applied Arts And Technology
    Creative Advertising

Frequently Asked Questions about Carolyn Goodman

What company does Carolyn Goodman work for?

Carolyn Goodman works for Goodman Marketing

What is Carolyn Goodman's role at the current company?

Carolyn Goodman's current role is Independent Marketing Consultant.

What is Carolyn Goodman's email address?

Carolyn Goodman's email address is ca****@****oup.com

What is Carolyn Goodman's direct phone number?

Carolyn Goodman's direct phone number is +141525*****

What schools did Carolyn Goodman attend?

Carolyn Goodman attended Carleton University, Algonquin College Of Applied Arts And Technology.

What are some of Carolyn Goodman's interests?

Carolyn Goodman has interest in Webinars, Social Services, Education, Speaking At Conferences, Arts And Culture.

What skills is Carolyn Goodman known for?

Carolyn Goodman has skills like Direct Marketing, Advertising, Integrated Marketing, Lead Generation, Marketing, Creative Direction, Email Marketing, Direct Mail, Marketing Strategy, Strategic Planning, Strategy, Corporate Branding.

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