Carolyn Gordon Email & Phone Number

Vista, California, Us

Developed content marketing and communications strategy to strengthen business growth, client partnerships and expanding product portfolio in adjacent markets. Collaborated with cross-functional stakeholders to evaluate program assets, identify opportunities for digital transformation and recommend process improvements. Established guidelines and tactics to amplify brand identity, thought-leadership messaging and elevate website/digital/social media footprint to inspire customer engagement. Flux Power develops telematics and clean energy alternatives for Fortune 500 fleets.

San Diego, Ca, Us

Orchestrated content development strategy and tactics to optimize customer experiences for global Ecosystem Sales Enablement, Training and Engagement programs. Collaborated with multidisciplinary teams and external agencies to drive successful brand marketing campaigns and product launches to promote AI and mobile technology aligned with enterprise digital transformation. Established comprehensive marketing content calendar to monitor project milestones and brand compliance across global regions. Partnered with internal marketing stakeholders to create, test and implement digital sales training assets to support launch of new Seismic sales enablement platform. Secured approvals to meet QA and corporate brand standards. Wrote/edited scripts; created storyboards for animations/educational videos; and wrote functional requirements to justify adoption of Workfront project management tool. Defined procedures to streamline training requests, operations, communications and reporting. Qualcomm is enabling a world where everyone and everything can be intelligently connected.

San Diego, Ca, Us

Collaborated with C-suite, board, program managers and agencies to build partnerships and cultivate communications across internal, industry, investor and academic channels for proprietary, early-stage cancer detection technology. Established corporate communications, brand strategy and built relationships with KOLs, subject-matter-experts, key influencers and media to secure speaking engagements and editorial features, resulting in increased market awareness. Worked with PR agency to develop and manage annual strategic plan to amplify media coverage. Initiated employee resource team to establish and sponsor community outreach programs and internal staff activities. Managed events calendar, web content updates, communications and executive correspondence. Secured top-tier sponsorship and managed logistics for 2021 Teal Steps Walk for Ovarian Cancer Awareness. Directed nomination process resulting in Finalist placement/Audience Choice winner for AACC 2022 Disruptive Technology Award >>https://meeting.aacc.org/conference-program/disruptive-technology-award/past-competitions/2022

Franklin Lakes, New Jersey, Us

Partnered with cross-functional Medication Management Solutions leadership and clients to deliver full lifecycle marketing, communications and corporate ad campaigns for global sales channel based on master brand. Directed project planning and oversight for heavily regulated health tech product portfolio. Collaborated with agencies and internal stakeholders to create customer-focused marketing campaigns through storytelling aligned with corporate brand identity. Incorporated customer journey mapping and content strategy to support sales enablement and boost user adoption. Selected to lead digital transformation strategy for Creative Services department, working with IT and Digital teams to implement process improvements for legacy systems. Mentored junior associates.

San Diego, Ca, Us

Managed global marketing and brand initiatives across multiple market segments for leading genomics technology. Created customer personas to map the buyer's journey for marketing communications targeted to research, academia and patients. Developed impactful brand awareness campaigns and lead-generation programs. Directed budget, project and resource management; creative and digital workstreams; scheduling and metrics reporting. Worked collaboratively with cross-functional Content, Brand, Creative, Digital and PR teams, employing omni-channel strategy to deliver customer-centric marketing and e-commerce advertising—from concept through delivery. As a Brand Ambassador, developed relationships with key stakeholders, industry media and creative agencies to ensure campaign assets were aligned with brand standards, and delivered on time, within budget. Managed full lifecycle campaigns in a dynamic, highly matrixed environment. Evaluated ROI/KPI metrics and recommended process improvements to optimize program success.

London, Gb

Developed and directed marketing, communications and digital content management strategy to support aggressive product roadmap for emerging geospatial software and services division. Transitioned new venture into successful industry leader, generating $75 million in annual sales, and outperforming key competitors. Implemented multiple process improvements for efficiency.- Created engaging customer-centric brand identity, marketing and advertising campaigns contributing to a surge in revenue growth.- Appointed to oversee brand/compliance standards based on exceptional track record for high-quality work.- Managed co-branded programs within the organization and with external business and agency partners.- Developed new concepts for integrated marketing campaigns, communications and digital content, maintaining consistent messaging across multiple touch points.

Master Of Science - Ms, Technical Communication

Bachelor Of Science - Bs, Design