Start Up Consultant. Specializing in Fundraising Strategy & Materials, Business Development, Sales Strategy, Marketing & Brand Creation / Development, Product Strategy. Experience across digital (mobile, social) & physical products, Sports, Nutrition, Video Advertising Solutions.Strategist/Advisor to CEO, Birdie. Birdie is a platform that helps their community find trusted recos from their networks - rather than strangers. Starting with the restaurant/bar vertical, but are pushing into others in 2019.

Twigtale is a hot LA startup, graduate of the initial class of The Disney Accelerator (2014), powered by Techstars. Twigtale makes parenting easier using technology to provide easy access to personalized, expert-driven solutions in the form of scripted family stories. www.Twigtale.com & iOS mobile app.-As CEO, ran all startup operations including fundraising, partnerships, marketing, iOS app development (via outsourced tech team) & team development.-Selected to participate in the inaugural class of The Disney Accelerator (15 week long program - helping today’s technology innovators turn their dreams for new media and entertainment experiences into reality), securing investment from TechStars & Disney, working with world class mentors, building tech (mobile app) & raising seed round.-Featured & interviewed on Good Morning America (link below), LA Business Journal, Babble, among others.

• Major Brands: Break (#1 humor brand online), Made Man (#3 Men’s Lifestyle site), Screen Junkies (film humor/entertainment), DamnYouAutocorrect, & launched YouTube channels• Brand influence and touch points spanned .com, social channels, YouTube, mobile apps, OTT and offline brand building events.• Oversaw all marketing strategy and execution to build brands with consumers. Including leveraging on site inventory, owned assets, editorial initiatives, PR and strategic outreach across social, mobile, YouTube and OTT platforms. • Directed social strategy that dramatically grew fan communities and social channels, focus on engagement, driving referral traffic, assigning value to social audiences, and using social channels as a paid and unpaid distribution channel for content. • Experience using YouTube as a brand hub, distribution channel and engagement platform. Knowledge of using paid ads to drive audience, engagement, and subscribers.• Fully managed and executed a multi-year strategic partnership with Movember, fastest growing men’s health charity, turning it into the most impactful brand building and largest editorial and sales initiative for the company. Website traffic doubled YoY.• Wrote and oversaw production of brand books and visual guides for priority brands driving to a consistent voice and brand alignment. • Liased with product, UX, development and engineering to ensure products achieve goals, driving loyalty and engagement.• Partnered closely on growth initiatives for mobile app installs, managed CRM and newsletters, opportunities to extend brand to OTT.

• Leveraged fan data and analytics to improve the ESPN connection with fans and drive engagement across all digital platforms (online, mobile, social). Resulted in improved targeted marketing, revenue opportunities and retention of the highest value fans. • Launched several digital programs including the flagship daily newsletter, Email Alerts, Insider Retention, Birthday program and Fantasy On-boarding, which increased tenure, provided extended value proposition for registration, and sponsorship opportunities. • Built up the email channel into a massive marketing engine with a “test & learn” approach; ensured all emails are targeted to fans based on their behaviors and interests. • Identified investment needs, defined requirements and oversaw upgrade teams in building tools needed enhance capabilities.• Invited to speak at industry events and webinars about ESPN’s leading capabilities in targeted marketing, email and CRM.

Media, Entertainment & Consumer Team -- Focus areas included growth strategy, sales team optimization, marketing & advertising strategy, and digital media innovations with experience in media, entertainment, consumer products and automotive industries.

• Led development of advertising and marketing strategy, including management of $300 MM in communications budgets, short-term goal setting and long-term visioning for the SUV and Truck Lines.• Co-authored business plan to grow Toyota Trucks 20% in two years; conducted business and competitive analysis, market research and strategic planning. Defined and presented product positioning and communication objectives to senior client team.• Promoted from Account Executive, Assistant Account Executive.