Carolyn Healey Email & Phone Number

Santa Barbara, Ca, Us

Service Marketing helps businesses exceed their digital marketing goals with AI-powered tools, targeted campaigns, and personalized content strategies that drive results.

Santa Barbara, California, Us

Service Objects is a contact data validation company that provides multiple contact data validation services via batch or real-time APIs.• Developed a Go-to-Market (GTM) strategy that achieved the highest revenue for two consecutive years in the company’s history. increased sales by 70% YoY and tripled average contract value size.• Became an early adopter of utilizing Prompt Engineering to more effectively leverage AI to increase content creation and assist in brainstorming.• Redesigned website to update the look and feel and ensure messaging was solution-focused and aligned with GTM strategy.• Created Unique Selling Propositions (USPs) for each product and competitive battlecards for the sales team.• Consistently met established KPIs for marketing and sales.

Santa Barbara, California, Us

I was hired as the Director of Marketing to overhaul marketing operations and cultivate positive change. It is a heavily metrics-driven position that focused on 30/60/90-day plans to achieve company goals. I ensured performance goals were met and provided support. I was responsible for achieving company goals related to marketing, including marketing campaigns, press releases, website maintenance, and sales projects. Highlights of this role included: * Reduced ad spending by $120,000 per year while maintaining marketing qualified lead (MQL) count and quality by closely analyzing the marketing budget.* Increased website traffic by 120% and blog traffic by 2,000% by developing a detailed content strategy and social media plan that resonated with target audiences. * Redesigned website to reposition service offerings from a high lead generation type model to solution selling, which was more aligned with the appropriate personas to support the G2M strategy.* Spearheaded new product launches in regard to messaging, product page development, sales support materials and promotions.

Carpinteria, California, Us

The Adizes Institute is a private, full-service, management consulting company with 60+ employees. I was hired to fill a newly created role to centralize and unify marketing operations by redesigning and rebranding the website. I formalized lead generation programs by leveraging book content and creating monthly webinars. Highlights of my accomplishments include: * Rebranded and redesigned the website to establish a unified, updated, and persona-based messaging across all offices, which resulted +125% in traffic. * Solidified decentralized websites across the globe to having all international offices using the corporate website.* Leveraged company’s existing book content and launched monthly webinars to increase MQLs by 50%.* Created an SEO strategy to define keywords to increase organic website traffic, which grew leads by 50%.* Oversaw all publishing activities related to print and electronic books, including interfacing with international publishing contracts and launching 3 new book editions.

Supportindstry.com was an online portal membership organization targeted to senior-level customer support service professionals. I created a website that through online content successfully generated thousands of leads for sponsor companies. I developed and managed strategic alliances with key media partners to generate brand awareness. Implemented SEO to drive organic traffic to websites. I conducted customer support-focused presentations at industry-leading conferences. I delivered customized customer service and support classes to clients.Highlights of my accomplishments include: * Developed three leading industry websites with 25,000+ total subscribers targeting senior-level service and support professionals.* Grew sales from the ground up to reach nearly $1M in annual sales.* Established a consistent brand and membership model that became to “go-to” place for senior-level professionals to access industry-related research and information.

Bachelor Of Business Administration (Bba), Marketing

Master Of Business Administration (Mba), Marketing

Associate'S Degree, Graphic Design

Prompt Engineering And Generative Ai Certification