Consumer-focused and entrepreneurial digital marketing executive with 15+ years of experience transforming brands through creative, data-driven strategies that supercharge audience and revenue growth.Own end-to-end consumer marketing: Manage strategy and performance across all marketing channels. Lead team responsible for brand, performance marketing, email marketing, content, community, social media, creative, and video.

Lead email, creative, performance marketing, product & SEO content, editorial, social media, and video teams.

• Created the vision, strategy and operational infrastructure for a new content organization at the leading online medical aesthetics marketplace. I built and lead the team accountable for all long-form educational content, editorial, video, SEO, UX, email and marketing copy, branded campaigns and skincare e-commerce content. Launched a new editorial site and company's first revenue-generating/branded content programs.

• Senior digital leader responsible for differentiating, elevating, evolving and executing NewBeauty’s immediate and long-term digital strategy and development, including all editorial products and platforms (site, video, social, email, affiliate) and branded content, to drive audience and revenue growth.• Increased average monthly unique users by over 50% YOY for four consecutive years, achieving multiple lifetime highs. Cultivate high engagement on site, benchmarking above industry average for active dwell time and scroll rate (Moat Analytics, 2018).• Architect all custom content programs and proactively create new market opportunities to lead company through its strongest period of digital revenue growth. Oversee execution andperformance of all revenue-generating content across platforms.• Oversee original editorial and branded video programming and production across YouTube, Facebook and Instagram, driving millions of monthly views. Experience managing all aspects pre- to post-production and hiring producers, DPs, editors, motion designers and on-camera talent.• Represent brand on television as on-air beauty expert.• Manage digital and video P&L.

• Led the editorial vision, voice, creative execution and overall editorial, email, video, syndication and social strategy for L’Oreal’s content site, Makeup.com• Tripled site’s organic traffic over span of seven months.• Collaborated with relevant stakeholders to ensure continuity across all aspects of Makeup.com brand and managed a team of editors, writers, designers, and contributors.

• Oversaw digital media strategy and activations including all content and social media programs for NA and APAC markets to support collection launches, Fashion Weeks, and artist events.• Launched the brand on social media in China, Japan, and Middle East.• Led brand in piloting a global Facebook page, including conceptualization, market research and strategy, developing global process, and overseeing production and development of digital assets.• Developed and executed omnichannel content marketing campaigns for Fashion Week.

• Project managed Bloomingdale’s fall social media partnership with NBC and corporate philanthropy project with the Breast Cancer Research Foundation.• Managed Bloomingdale’s Facebook content calendar and partnered with e-commerce and stores to align social media content with broader brand marketing objectives.

• Crafted Saks Fifth Avenue’s social media strategy; directed brand voice, Facebook, Twitter, and Instagram strategies, increasing customer engagement on social platforms through content, community management, and customer service. • Editorial director of SaksPOV blog: Oversaw the content roadmap and managed all writers, photographers and contributors.• Created effective social media strategies to drive customer engagement and sales around key launches.• Educated company on digital best practices, presented topline metrics to executives, held Q&A roundtable sessions with buyers and store marketing directors.

• Developed integrated programs that leverage print, digital and other Economist Group businesses for advertising clients in travel, luxury, and technology.• Identified strategic customer insights and conducted market research

• Designed, managed and optimized analytics-driven, search marketing campaigns for premium clients advertising on MSN (Bing).• Responsible for managing relationship for Microsoft clients including Ann Taylor, 1-800-Flowers, Starwood Hotel Group and Pfizer.• Frequently presented insightful client and competitive account updates to increase revenue and engagement.