Worked closely with volunteers and the IABC Ottawa board to ensure the 2013 Excel Awards program and celebration event achieved target goals and built on the success of previous IABC Ottawa Excel Awards programs. Highlights include: - Achieved financial goal for the program and event - Celebration event will sold out two days before the event - Secured more than 80% return of volunteers for 2014 Strategically mapped out the 2014 Excel Awards program and event based on results from survey feedback, comments from our target audiences, financial goals, and trends. Secured IABC Ottawa board buy-in for 2014 awards initiatives that include: - Re-introducing the Excel Awards Workshop - Aligning the 2014 Excel Awards with the International IABC 2013 Gold Quill Program - Utilizing Award Sentry as the online tool for capturing submissions and evaluations- Creating a theme for the awards celebration event: Shakespeare in the Park

Responsible for researching, creating and executing communication, marketing, social media and crisis communication plans. Managed SEO enriched marketing content and editorial calendar. Prepared analytics dashboard and delivered monthly reports and recommendations. Highlights: Established pivotal relationships with strategic industry thought leaders and created compelling content to grow a company’s brand awareness and social media community. Designed complex communications plans that resulted in specific strategic counsel that secured improved sales, SEO improvements and measurable metrics reporting.Created metrics reports with easy to read dashboards that confirmed goals were met for social media, media and web campaigns.Remodeled the process and script for an international telemarketing team, allowing it to advance from missing key performance indicators to meeting or surpassing goals resulting in the team being expanded.

Responsible for researching and executing communication/marketing plans for international audiences. Delivered and managed marketing content (Sharepoint) and editorial calendar. Created analytics dashboard and prepared quarterly reports with recommendations. Managed Partner Advisory Board meetings, agenda, and all follow up material. Highlights: Remodelled the process for an international telemarketing team so it transformed from missing key performance indicators to meeting or surpassing goals resulting in the team being expanded by 50 per cent. Project lead that secured the highest representation of our partners being acknowledged in leading online trade magazine’s top 250 list.Led administration and coordination of the Partner Advisory Council that included defining communications plans, schedules and ensuring content met corporate goals and timelines. Successfully managed lead generation strategically planning process with an eye on the details that included research, procurement and sourcing lists, mapping logistics for loading the list to CRM program, assigning, and ensuring prompt follow up by sales team. Designed metrics reports with easy to read dashboard that tracked and analyzed trends with an analysis of recommendations for social media, ad and email campaigns as well as SEO.

Responsible for researched and executed communication/marketing plans for international audiences. Delivered and managed marketing content (Sharepoint) and editorial calendar. Created analytics dashboard and prepared quarterly reports and recommendations. Project lead for all teams involved with Beta Testing for international release this included building launch plan and marketing campaigns. Highlights: Secured customer retention by effectively repositioning the online client forum for a software company from being a place for clients to vent to a valuable information resource and tool for clients to collaborate. Designed and led team for biannual online Partner Meeting including website registration, promotional campaign through email and newsletter, tracking registration and attendance, coordinating content from product development, partner services and sales as well as outcome report. Initiated the launch and design of company’s first newsletter that was supported by designing editorial calendar, schedule and editorial board for content. Project lead for Beta Testing responsibly delivering communications plan, schedule and checklist for communication messaging, capturing feedback and responses, tracking and reporting results. Created branding corporate guide, ensured messaging and presentation met set standards for internal and external communications. Prepared competitive analysis reports that captured competitors' critical details and speaking points addressed challenges and opportunities.Built editorial calendar that was strategically coordinated with scheduling of press releases. Followed up with distribution, growing media contact list, coordinating interviews, and tracking results. Improved effectiveness and efficiency by mapping and designing work flow processes for sales process from sourcing lead to on-boarding.

Responsible for researching client's web content and then revising to ensure it was aligned with client's corporate goals as well as SEO optimized working with best industry practices.Assessed the need for a corporate guide, secured buy-in then followed through with overseeing creation and delivery of guide.

Responsible for designing and executing communication and marketing plan for five programs. Delivered and managed marketing content, quarterly newsletter and editorial calendar. Crafted and distributed media releases, media briefing notes, coordinated interviews and tracked all coverage. Prepared and delivered presentations at trade shows and conferences. Built and grew mutually beneficial relationships with thought leaders and decision makers in government, associations and media. Highlights: Established a brand guide to ensure consistency with all strategic communication plans and campaigns were met as well as all corporate goals. Led web restructuring project for two corporate websites in spite of an aggressive timeline and the transition of searchable database of hundreds of products, manufacturers, and suppliers. Identified marketing opportunity for a national labelling program to deliver educational kits that was the deciding factor for being selected for a multinational contract.Led web restructuring project for two corporate websites that included aggressive timelines and the transition of a searchable database of hundreds of products, manufacturers, and suppliers. Positioned corporate brand awareness for national certification programs through communications plans that focused on building relationships with and promoting through media, stakeholder associations, private industry as well as all levels of government.