Carolyn Nall Email & Phone Number

United States

• Create strategic, multi-channel marketing campaigns across social media, direct mail, video/multi-media, live and virtual events, CRM, and lead generation to acquire home buyer and seller clients.
• Develop social media strategies and content calendars that increased my social media following by 120% in just 30 days.
• Negotiate purchase offers on behalf of my buyer clients during one of real estate’s most challenging markets, and had the offers accepted by home sellers despite multiple competing offers.
• Advise and guide my clients, providing them with up to date, accurate information on the real estate market, regulations, etc. so they can make the best possible decisions when buying or selling their home.

Los Angeles, California, United States

• Direct and manage all business aspects of the organization, including legal, marketing, human resources, and finance.
• Produce entertainment for media channels including film, television, and internet streaming. Production genres include feature films, short films, television series and web/streaming series.
• Manage all aspects of marketing campaigns including SEO, social media, digital paid advertising, and public relations.
• Produced fifteen film, television and internet productions, five of which were awarded high honors at international film festivals.
• Serve as principal project manager, ensuring that all productions stay on budget and adhere to corresponding timelines. Track and communicate detailed timeline updates to key stakeholders on each production to ensure.
• Lead all marketing efforts for the organization. Create detailed plans for execution and delivery of marketing campaign activities. Responsible for film campaign asset development, approval, and delivery, as well as.

Greater Los Angeles Area

• Created marketing campaigns and managed brand-building efforts for Guthy-Renker’s Crepe Erase brand. Defined go-to-market strategy for new product launches.
• Developed multi-channel marketing and communications plans that cover television, digital, social media, influencer marketing, PR / media relations, print, direct mail, outdoor/transit/billboard, and in-store retail.
• Monitored sales metrics and KPIs to ensure that marketing efforts achieve a return on investment and provided strategic input on how to improve, maintain, and increase the profitability of Guthy-Renker’s Crepe Erase.
• Managed the influencer marketing strategy for Crepe Erase brand. Increased Crepe Erase’s social media following by over 30% and social media engagement by 200% within a three-month period.
• Oversaw Crepe Erase brand content production including copy writing, photography and videography for web, digital, social media, and television.
• Managed the annual marketing budget for the Crepe Erase brand, including semi-annual forecast planning and provided oversight on the execution of all expenditures.

Greater San Diego Area

• Develop and execute marketing strategies to increase student enrollment at Ashford University, which include digital and traditional marketing tactics. Increased overall enrollment at Ashford University by 96% and.
• Define target audiences, product positioning, and points of differentiation for various degree programs, driving content messaging tailored to each degree program and target audience. Increased enrollment in new degree.
• Monitor and improve effectiveness and ROI of marketing activities, communicating the results at quarterly review meetings.
• Manage and oversee market research to determine consumer behavior, competitor profiles and industry trends, leading to redevelopment of target consumer that drove a 78% increase in new student inquiries.
• Direct the creation of content needed at various sales stages of the student lifecycle including demand generation, enrollment, student communication, and retention.
• Ensure all marketing communications support marketing plan objectives and are an effective expenditure of resources.

Greater San Diego Area

• Developed and executed marketing plans and programs, both short and long range, resulting in 76% profit growth. Expanded into over 100 new accounts in the professional channel.
• Initiated research and analyzed market trends (financial, technological, demographic, etc) and recommended changes to marketing and business development strategies based on analysis and feedback.
• Planned and oversaw advertising and promotion activities including print and social media outlets and created a specialized program for hosting NuFACE events in spas, hotels and resorts. Increased seasonal product.
• Managed the new product launch marketing initiatives for the NuBODY device in the professional channel. Increased new customer acquisition by 108% and expanded business into 120 massage-focused spas.
• Produced video content, as well as managed and coordinated photo shoots for marketing content.
• Collaborated with sales to develop strategic activities and implement the execution framework and strategic plan on identified opportunities.

Greater Los Angeles Area

• Developed and executed global, customized marketing campaigns for Proactiv/Proactiv+ new product launches in international markets, vastly expanding the Proactiv global footprint and increasing profits for.
• Increased new customer acquisition through managing the growth and development of the Proactiv/Proactiv+ brand across various marketing channels including retail, web and TV/direct response. Increased global customer.
• Monitored sales metrics and KPIs to ensure that retail efforts in North America were profitable and provided strategic input on how to improve, maintain and increase profitability of our Proactiv retail (North American.
• Wrote marketing content and crafted messaging to promote the Proactiv/Proactiv+ brands in a variety of media including social media, web, print, retail merchandising, and television infomercials. Increased brand.
• Created marketing and promotion plans that cover television, web, social media, print, direct mail, outdoor/transit/billboard and in-store retail merchandising.
• Provided input and brand expertise for localized infomercials and television spots for each international market.

• Worked with marketing teams in our international offices to conduct consumer focus groups to determine the efficacy and appeal of new products in each market, as well as identifying customer segmentation and buying.
• Developed marketing and promotions plans for each international market that covered television, web, social media, print, direct mail, outdoor/transit/billboard and, in some cases, retail POS marketing.
• Developed new infomercial content and providing input and brand expertise for localized infomercials and television spots for each international market.
• Determined product pricing and frequency of product delivery with input from international offices.
• Monitored profit and loss statements, sales metrics and KPIs for each international market to ensure that all markets are profitable each month and provide strategic input on how to improve, maintain and increase.
• Managed product launch of Proactiv in Guthy-Renker’s first international retail markets, Hong Kong and UK, which led to Proactiv sales in 108 Watsons stores throughout Hong Kong and 800 Boots stores throughout the UK.

Greater Los Angeles Area

• Relocated to New Delhi for one month to coordinate the product launch of cosmetics brand Sheer Cover in our new India office. Sheer Cover contributed to 73% of total business revenues in India following its launch.
• Conducted international competitive analysis to learn new ways to improve product desirability and increase new customer acquisition for cosmetic brands in our international markets. Led to the creation of new product.
• Collaborated to create a new avatar-based marketing strategy to help increase new customer acquisition in Japan.
• Monitored the life cycle of beauty brands (Sheer Cover, Meaningful Beauty, Wen) in each of our 12 international markets and contributed to strategic insight as to how to keep brands fresh in markets where they risked.
• Worked with operations team to manage inventory levels, product skus and packaging design updates.

Master Of Business Administration - Mba

Bachelor’S Degree