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Passionate, analytical marketing leader with 15 years of experience developing and executing marketing campaigns and programs to drive market awareness, demand and growth. Expertise in guiding marketing strategy and marketing effectiveness to align with overall business objectives and needs, and demonstrated success in assessing, elevating, and optimizing marketing channel mix within new and existing teams. Extensive experience in overseeing multiple aspects and functions of marketing, including demand generation, campaigns, marketing operations, customer marketing, digital marketing, and events - with a knack for developing reports and dashboards, deriving insights from data, and effectively communicating marketing performance and key trends. Specialties:Demand & Lead GenerationMarketing StrategyBrand PositioningMarketing OperationsSales OperationsAnalytics & ReportingDigital MarketingCampaign ManagementEvent ManagementEmail MarketingPR StrategyPersona & List Segmentation
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Vice President MarketingRed RoverAustin, Tx, Us -
Svp, Brand & Content MarketingMomentive Software Nov 2024 - Present -
Senior Vice President Marketing, Nonprofit SolutionsMomentive Software Dec 2023 - Dec 2024
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Vice President Of Growth MarketingLinq Jun 2022 - Oct 2023Wilmington, North Carolina, Us -
Senior Director Of Growth MarketingLinq Jan 2021 - Jun 2022Wilmington, North Carolina, Us- Instituted formal lead management process and conversion tracking to measure direct and indirect marketing impact on revenue growth - Scaled campaign design and execution to support lead conversion and business growth
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Director Of Marketing, Mip Fund AccountingCommunity Brands Dec 2019 - Jan 2021St. Petersburg, Fl, Us- Led strategic planning and execution of quarterly integrated marketing programs, including email marketing, organic and paid social, paid search, and more- Development of marketing goals and metrics in alignment with sales and business objectives - Budget planning and management - Managed digital agency relationship and development of SEO and paid media plan, successfully increasing high value MQLs from website conversions to 47% MoM -
Director, Marketing & Sales OperationsCantata Health Nov 2018 - Dec 2019Lakeway, Texas, Us- Streamlined end-to-end marketing and sales experiences by improving the scalability, automation, and integration of Cantata Health’s systems and processes - Led implementation of Marketo and system upgrade of Salesforce Lightning to define integrated processes and workflows- Supported the successful execution of marketing campaigns - Developed reporting metrics and KPI’s to measure success of the business across sales and marketing -
Senior Manager, MarketingCommunity Brands Dec 2017 - Nov 2018St. Petersburg, Fl, UsCareers & Education Market
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Marketing Manager, Careers & EducationCommunity Brands Jun 2017 - Dec 2017St. Petersburg, Fl, Us
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Marketing Campaign ManagerCommunity Brands Aug 2014 - Jun 2017St. Petersburg, Fl, UsMarketing Campaign Manager - MIP Fund Accounting & Grant Management solutions
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Promotions Specialist IiMultimedia Games May 2012 - Aug 2014Las Vegas, Nevada, UsRegional support of customers in Pacific Northwest & West territoriesAssist in development of customer promotions campaigns that align to key goals & strategiesProject manage all aspects of National TournEvent of Champions campaignDevelop key metrics and reporting methods -
Marketing CoordinatorMultimedia Games Feb 2010 - Jun 2012Las Vegas, Nevada, UsAssist in all marketing and communications functions to support marketing strategy and goalsDevelop relevant and engaging content to support marketing campaigns & programsAchieved over 7 product awards between 2010 - 2012
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Seo Marketing ContractorUship.Com Nov 2009 - Feb 2010Austin, Tx, UsSEO Marketing SupportUK Link Building Campaign DevelopmentGoogle Adwords Campaign Development -
Marketing AssociateUplogix Apr 2008 - Jul 2009Irvine, California, UsMarketing program execution and management (collateral, content, email and direct mail programs)CRM and database managementEvent logistics and event coordinationReporting and sales/marketing metrics delivered to executive board membersLead generation and managementDevelopment of lead scoring model and A/B testing strategies -
Marketing InternUplogix Nov 2006 - Apr 2008Irvine, California, UsCRM management and data inputAssisted with the development of marketing program initiatives, including direct mail marketing, event management, and sales enablement tools- Support monitoring, tracking, and reporting of leads through the marketing and sales cycle
Carolyn White Skills
Carolyn White Education Details
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Baylor University - Hankamer School Of BusinessMaster Of Business Administration (Mba) -
St.Edward'S UniversityCommunications: Media Relations/Advertising/Public Relations
Frequently Asked Questions about Carolyn White
What company does Carolyn White work for?
Carolyn White works for Red Rover
What is Carolyn White's role at the current company?
Carolyn White's current role is Vice President Marketing.
What is Carolyn White's email address?
Carolyn White's email address is ca****@****linq.nl
What is Carolyn White's direct phone number?
Carolyn White's direct phone number is +151286*****
What schools did Carolyn White attend?
Carolyn White attended Baylor University - Hankamer School Of Business, St.edward's University.
What skills is Carolyn White known for?
Carolyn White has skills like Marketing, Email Marketing, Lead Generation, Direct Marketing, Marketing Strategy, Crm, Marketing Communications, Market Research, Advertising, Seo, Product Marketing, Social Media Marketing.
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