Carolyn Kae P. Email & Phone Number

United States

I develop strategies and manage branding, marketing and communications efforts for clients from a variety of industries. I listen attentively and dive deeply into the needs of each organization—managing relationships while spearheading initiatives to maximize revenue, increase awareness and visibility, and bolster online presence.• Manage client-focused projects including branding, market research and analysis, website redesign, video creation and production, and digital / social media planning.• Earned Master’s-level certification in strategic social media marketing.Integrated Marketing | Digital Marketing | Branding | Marketing Strategy & Execution | Communications | Project Management | Campaign Planning & Implementation | Development | Fundraising | Market Research | Economic Development | Competitive Analysis | Website Redesign | Social Media Marketing

Chicago, Illinois, Us

In this broad-based senior management role, I developed branding and marketing initiatives and cultivated partnerships to drive Chicago’s economic growth. WBC is led by the Mayor and directed by a Board of 90 of Chicago’s top CEOs.I played an integral role in positioning Chicago as a top global business destination and the #1 city for corporate relocations—attracting major companies such as Boeing, MillerCoors, and The Wanda Group. Together with my colleagues, I contributed to WBC becoming one of the top 10 economic organizations in the U.S.As Head of Strategic Initiatives, I created and directed a variety of marketing and external relations efforts, led initiatives that generated more than $20M, and represented WBC to stakeholders in the city, across the U.S., and worldwide.• Revitalized branding, ultimately creating a new foundation for all communication efforts. Key messages were used by the Mayor and leaders, thereby centralizing messaging, and positioning Chicago as a top global business destination and WBC as the champion of its growth.• Developed and led the CMO Marketing Board, Mayor’s Executive Branding Council, Ambassador Program, WBC Fellowship Program, Universities Initiative, and the Trade Show Outreach Project.• Shaped and directed branding, global marketing, and communications initiatives. In one major project, led consortium to develop Chicago-China branding, brought to life with cross-channel campaigns, award-winning publications, international events, and the creation of the Chicago-China Friendly Program.• Established the USOC-Chicago Community Partnership, adopted as the national model.Strategic Alliances | Partner Development | External Relations | Relationship Building | Marketing Management | Content Development & Management | Global Marketing | Project & Program Leadership | Budgeting | Branding | Marketing Strategy | Communications | Event Marketing | Social Media Marketing | Fundraising | Development | Economic Development

Chicago, Illinois, Us

I was recruited by the President to serve as a key member of the start-up executive team. I served as a “builder” by establishing the baseline marketing and communications functions from the ground up. I also led the development of WBC’s brand identity and digital presence, and created strategies, campaigns, and content to increase awareness for both WBC and Chicago.This was a highly visible and versatile position. In addition to my role as a marketing communications strategist and executive, I served as a trusted spokesperson working with the Mayor’s Press Office, media, and public.• Created and directed branding, marketing, public relations, and digital presence efforts including award-winning content that appealed to target audiences worldwide.• Partnered with the Kellogg School of Management and Prophet Branding Consultancy to lead a branding initiative that resulted in establishment of the WBC brand.• Directed a six-year Chicago branding initiative that shaped the communications strategy for the city leading to significantly increased awareness and positive impressions, particularly during the 2016 Olympic bid timeframe.• Designed and led the first-ever Chicago airport branding campaign, which yielded >130M impressions per year.• Increased visibility for both WBC and Chicago by securing coverage with international, national, and local media.Marketing Strategy | Marketing Leadership | Marketing Planning | Public Relations & Communications Strategy | Content Management | Messaging | Branding | 360-Degree Marketing | Integrated Marketing | Content Development & Management | Digital Marketing | Social Media | Marketing Campaign Planning & Execution | Budgeting | ROI | Marketing Analytics | Strategic Alliances

Influenced brand awareness and business growth for client companies by providing timely marketing expertise and advice. I partnered with executives to pinpoint needs, propose solutions, and execute customized strategies and campaigns.• Managed strategic projects for key clients such as Spotlight Marketing and Ward Nipper, Inc.• Completed the Executive E-Commerce Strategies course at The Kellogg School of Management.Marketing Management & Consulting | E-Commerce & Digital Marketing | Campaign Planning & Execution | Marketing Strategy | Branding & Communications | Digital & Social Media | Integrated Marketing | Content Development & Management | Messaging | Communication Strategy

Recruited by the CEO to be a key member of the One-On-One Sports start-up leadership team.In this role, I had the opportunity to combine my marketing expertise and lifelong love of sports to make a substantial difference for this company. I created the marketing and PR functions, built the brand, and led communications for the national radio network, four owned-and-operated stations, 400+ affiliates, and the on-site broadcast division.My team and I played a vital role in evolving One-On-One Sports into the nation’s largest sports talk radio network. Our workforce grew 15x and affiliate network expanded more than 300% during my tenure.I created and directed integrated marketing efforts through traditional and digital platforms, including revenue-generating events at major venues such as Madison Square Garden. I managed all outside creative and public relations firms, my in-house marketing and PR team, and an annual budget of $6M. I also cultivated strategic relationships in the sports, media, and nonprofit industries.• Launched company-owned stations in New York, Chicago, LA, and Boston.• Created revenue-generating promotional events including the On-The-Road Celebrity Package and The Quarter Million Dollar Promotion.• Fostered and managed strategic partnerships with Children’s Miracle Network, USOC, CNN, and our affiliate radio stations, leading to heightened brand awareness and additional revenue streams.• Directed marketing for the World Cup, NFL Europe, Masters Tournament, and PGA Championship.• Improved brand recognition during the Olympic Games in Atlanta by directing marketing and sponsorship for the first-ever spectator-only broadcasts in the Olympic Stadium and Aquatic Center venues.Marketing Strategy & Leadership | Branding | Public Relations & Communications | Strategic Alliances | Promotions | Nationwide Campaign Management | Budgeting & ROI | Early Digital & Web Marketing | Event Marketing | Partnerships | Social Media | Digital Media

This was my first venture into the technology sector—I adore the unique marketing challenges that exist in this space.Intellivoice was a telecommunications (interactive voice response) firm that provided hardware, software, and consulting tools for Fortune 500 companies.I was hired by the CEO to establish and manage the marketing function for the new company. I provided vision and direction to shape marketing plans, strategies, and operations. My work involved developing marketing materials, managing media relations, and leading the corporate trade show presence.In addition, I managed the Remote Agent product business and provided telecommuting expertise to senior management and the sales force. This unique contribution opened doors and led to participating in the founding and operations of the Board of Directors for the Metropolitan Atlanta Telecommuting Advisory Council.Marketing Strategy | Marketing Management | Communications Strategy | Marketing Collateral | Marketing Communications | Brand Building | Branding | Content Development & Management | Team Building & Leadership | Media Relations | Event Marketing

Atlanta, Ga, Us

I was recruited to raise the level of field marketing to support national fountain soft drink accounts for the iconic Coca-Cola brand. Working shoulder to shoulder with a talented sales team, I used my enthusiasm, leadership, and wide-ranging marketing skills to drive performance in the company’s largest region, representing $1B (100 million gallon zone).I was responsible for both B2B and B2C marketing projects and new business pitches involving the full range of food service industry accounts. Part of my role was to train and coach salespeople in all areas of marketing and jointly manage customer relationships and responsibilities.• Directed innovative marketing projects for national accounts including Jack-in-the-Box, Winchell Donuts, Knotts Berry Farm, Carl’s Jr., IHOP, Disneyland, and Mann Theaters.• Played integral role in contributing to 15% increase in revenue, and up to 75% improvement in market share for two consecutive years.• Won award for NFL Super Bowl promotion, which increased revenue by 15%.• Led a customized strategic planning process that saved the prestigious San Francisco Zoo account.• Awarded the company’s highest personal performance rating.Under contract from The NutraSweet Company, I developed a business plan to convert diet Coca-Cola fountain soft drinks to 100% aspartame. Branding & Marketing Management | Campaign Development | Communications | Strategic Planning | Content Management | New Business Development | Award–winning Campaigns | Budgeting | Performance Measurement

Augusta, Georgia, Us

I was recruited to fill a unique marketing position encompassing corporate strategic planning, brand management, and marketing consulting responsibilities for the $700 million ingredient business. I led NutraSweet advertising and promotion efforts and managed a $25M budget. This position was highly diverse (and quite inspiring). Not only was I immersed in B2C marketing for this innovative brand, but I also had significant responsibility for its strategic B2B efforts.• Created first-of-its-kind NutraSweet customer co-op marketing campaign based on partnerships with Coca-Cola, General Foods, and other global brands.• Served in a value-added role of sales support, calling on national customers with senior sales team members. Marketing Leadership | Brand Building | Relationship Management | Partnerships | Campaign Management | Budgeting | Advertising | Sales | Branding | B2B Marketing | B2C Marketing

Mba, Marketing, Finance, And Health Care Management

Ba, Psychology & Organizational Communication