Carolyn S. Fraser Email & Phone Number

Chicago, Il, Us

Chicago/New York

•Oversee boutique PR firm, managing public relations, marketing and social media for emerging brands in corporate, beauty, AA, health and fitness, events, consumer and lifestyle industries •Specialize in B2C, B2B, Special Events Publicity Management, Strategic Counsel, Media Training, Project Management, Social Media Management, Copywriting, Editing and Marketing•Partner with agencies, developing, overseeing and executing public/media relations campaigns and strategies in the AA market for various industries•Manage and supervise staff on projects and client accounts•Booked Chicago-based small business client, D3 Fitness on most trafficked Chicago daytime TV show, Windy City Live; resulted in more than 250 customer inquiries and paid memberships•Brokered social media contest giveaway for Ogilvy & Mather’s boxing client with major AA outlets, BET and Ebony; resulted in most-trafficked visits to client website during fight promotion•Booked Houston-based small business client, Zayd’s Natural Kids salon, on “Oprah of Houston daytime talk shows”, Great Day Houston; increased brand awareness by 30% •Successfully produced and implemented media relations for the 2013,14, and 15 Brown Sugar Beauti Expo; inaugural event resulted in 500 + attendees, 40 vendors and national and local press •Drafted winning proposal for taxi client, United Transportation Group’s bid to service the Gateway Center Mall in New York City•Project Assistant for Ogilvy & Mather client, Federal Emergency Management Agency (FEMA)•Oversee strategy and brainstorming sessions for all company accounts•Creative in media pitch construction and story angle conception; draft media documents with ease•Persistent in strategic media outreach; garner top-tier local and national media across all mediums •Work within the parameters of small budgets; produce client billing spreadsheets•Content creator for clients’ social media campaigns

Chicago, Illinois, United States

I coach entrepreneurs and small business owners who want to better hold themselves accountable, strengthen their mental grit, and create and implement actionable marketing strategy plans for success! Book me for your next engagement.

Greater New York City Area

•Specialized in Event & Awards Show Coordination, Copywriting and Editing, Celebrity Public Relations and Red Carpet Management•Account Manager: provided strategy, drafted coverage, timeline and analysis reports, conducted media training, brainstorming sessions and oversaw 2 junior-level staff members•Drafted and distributed press releases, pitch letters, interview talking points, fact sheets and media alerts; created media kits, lists and editorial calendars•Coordinated and managed press coverage and red carpet arrival (pre/post-event outreach) for 2012 Black Girls Rock! Awards Show celebrity attendance: Kerry Washington, Alicia Keys, Janelle Monae, Susan L.Taylor, liaised during photo opportunities and media interviewsClients/Brand Partners – BET’s Black Girls Rock! 2012 Awards Show, Swizz Beatz and Bronx Charter School for the Arts charity fundraiser at 1-OAK and Apsley Bespoke Tailors of London U.S Launch hosted by NBA’s Allan Houston: Coordinated and managed press coverage and red carpet arrival for event (and pre/post-event outreach), including photo opportunities and media interviews.

Greater New York City Area

• Specialized in Corporate Communications, B2B, B2C, Digital, Consumer, Account Lead, Video-Editing, Heavy Media Relations, Media Training, Speaking Opportunities, Boutique Agency Experience• Team Lead on 4 client accounts, secured 70% of all media placements for accounts on a regular basis• Placed small business client in Forbes Magazine during first month of spearheading account• Secured cover story for Madison Performance Group in Incentive Magazine (trade)• Booked career coach client as regular on-air guest contributor for regional TV station News Channel 8• Responsible for final edits of all press materials• Facilitated desk-side interviews with clients and media• Precisely recorded, edited and published clients’ on-air interviews for distribution and posting

Specialty Areas: Public Affairs, Media Relations, Financial and Technology PR. Clients: Tylenol, AT&T, Sony, Visa, EA SPORTS, Hyatt Hotels, and many others.Account Experience: Pitching/Placements, First Draft of Press Releases, Media Lists, Risk-Vetting, Media Monitors and Audits, Coverage/Clip Reports, Media Tours, Speaking Opportunities, Transcribing, Event/Crisis Management, Editorial Calendars, Briefing Books, Research, etc.

Compiled media lists, editorial calendars and speaking engagement databases for five to six accounts.Maintained and distributed daily media monitors for teams and clients.Pitched local and national print publications and broadcast stations for clients such as: Maytag, Yahoo!, Ernst & Young and FreshDirect.Researched new business accounts and created analysis reports for management.

Assisted with day-to-day operations of the Public Relations department, including but not limited to: drafting press releases, managing music artists, scheduling interviews with media outlets and maintaining the company's relationship with the media and public. Expertly planned and implemented successful music review events, consulted with clients and music artists, media, vendors and entertainment, formed budgets and negotiated fees.

Acquired new clientele and maintained previous client relationships, drafted correspondences, sold and administered assessment material to schools and businesses, lead client meetings, conducted weekly staff meetings and served as the primary contact for all clientele.Effectively coordinated assessment workshops and focus groups. Established budgets, secured venues and negotiated best rates with vendors/suppliers.Developed and managed project timelines and event logistics and supported administrative staff.

Assisted in event coordination, contract drafting and revising, and assembled/disseminated promotional material. Trained media spokespeople for television interviews and drafted press releases and media alerts.

Composed and distributed weekly newsletter email blasts to patrons.Drafted press releases for the media department.Secured media interviews for jazz musicians. Monitored and secured media interviews for performers during the 2007 Kansas City Rhythm & Ribs Jazz Festival.

Learned and developed the skill of media buying.Contacted key clients regarding media purchases.Developed and disbursed contract spreadsheets.

Promoted from editorial intern to editorial assistant to the Editor-in-Chief during internship. Arranged/updated EIC’s personal and business calendar, scheduled travel arrangements, screened phone calls and scheduled interviews/ photo shoots. Composed published articles and music reviews, served as primary contact for all clientele, conducted extensive research about artists and transcribed celebrity interviews.

Business Management, Completed

Goldman Sachs 10,000 Small Businesses is an investment to help entrepreneurs create jobs and economic opportunity by providing access.

Certificate, Building A High-Performing Minority Business

Crisis Communication Certificate, Communication And Media Studies, Completed

Successfully completed an intensive crisis communication course of tutorials from Northwestern faculty (focused on the function of teams.

Bachelor Of Science, Business Administration; Communications Studies

Bs, Communications & Business

Activities and Societies: PRSSA Student Government Association Sisters of Ujima Muleskinner (College Newspaper) Association of Black.

High School Diploma