Responsible for managing every facet of our brand throughout the supply chain, blending tangible and intangible elements seamlessly. This involves:Carefully review the brand and its strategy to find improvement areas and resolve conflicting messages.Craft and refine a clear brand strategy that aligns with the brand’s vision and goals.Skillfully find suppliers, products, and services that integrate seamlessly with the brand.Develop a compelling and enduring brand message to boost sales, build brand loyalty, and grow market share.Act as a brand advocate internally, helping team members understand the brand and its goals.Cultivate and maintain strong relationships with key stakeholders.Create effective marketing materials that support the overall brand strategy.Manage external agencies and marketing budgets for successful execution.Actively look for new marketing opportunities that resonate with the brand and encourage growth.Take responsibility for driving business strategy to promote growth.Develop and manage the yearly marketing plan, ensure effective use of the marketing budget, and track return on investment meticulously.Simplify and improve the strategic planning process for the region.Develop and execute effective marketing campaigns across various channels, including digital, print, and events, to reach target audiences and drive brand awareness.lUsing my knowledge to help create specific business strategies by working together with teams from market research, marketing, and product management.

During my tenure at Wearnes Automotive, I oversaw a diverse portfolio of renowned brands, such as Bugatti, Koenigsegg, Alpine, Lotus, Rimac, Pininfarina, and the Wearnes Bonded Gallery, spanning the entire Southeast Asia region.My role encompassed a multifaceted spectrum of responsibilities. This included crafting comprehensive marketing strategies, diligently managing budgets, orchestrating successful new product launches, forging strategic partnerships and sponsorships, all aimed at optimizing performance in both the new car and service segments.My contributions extended beyond conventional marketing strategies. I crafted effective conquest plans to drive foot traffic and implemented CRM strategies to bolster customer retention. Simultaneously, I devised and executed omnichannel branding and customer engagement strategies, leveraging various social media and digital platforms.Furthermore, I maintained a robust press presence and ensured strict adherence to our principals' corporate identity guidelines across our showrooms. I innovatively developed special festive incentives for existing owners, enhancing showroom activity and visitor numbers.Lastly, I had the privilege of serving as the primary liaison for managing Wearnes' investor relations and overseeing private functions for our valued investors.

In this role, I provided comprehensive consultancy for the planning, management, and execution of the 2019 Singapore Tourism Board's Grand Prix Season Singapore – Festival of Speed event. Additionally, I oversaw Advertising & Public Relations efforts for the "Inter-Airport SEA 2019" Trade Exhibition and spearheaded digital content creation for two IT and Retail sector businesses.

Recruited to establish and oversee an entire department from the ground up, with a focus on driving the development and execution of global branding and marketing strategies. These strategies spanned both offline and online platforms, adhering closely to brand identity and guidelines. My responsibilities encompassed campaign performance analysis, as well as comprehensive metrics reporting.Beyond strategy development, I led the charge in creating cross-marketing initiatives, campaigns, and events to expand our market share. My role extended to managing a team, collaborating with agencies, and overseeing production vendors to execute 360⁰ campaigns covering ATL advertising, BTL activation, product launches, roadshows, and brand public relations campaigns, all within defined budgets.In addition to the above, I:- Cultivated robust relationships with local media to facilitate product events, public relations, advertising campaigns, media interviews, and advertorial executions. Simultaneously, I expanded our network of key opinion leaders, celebrities, and social influencers.- Established and meticulously managed the marketing budget, ensuring the timely completion of all projects.- Collected and generated comprehensive reports on product launches, marketing activities, budget updates, ROI assessments, and action reviews for the Management and Headquarters.Lastly, I took charge of recruiting, training, and retaining top talent while consistently sharing best practices to foster team growth.

During this time, I led various essential tasks, including cold calling, lead generation, customer relationship development, proposal creation and pitching, and contract negotiation and closure across diverse business segments.In addition to these responsibilities, I took a hands-on approach to onsite project management, diligently overseeing installation and production activities to ensure seamless execution.Furthermore, I demonstrated my strategic acumen by conceiving and executing a range of impactful business development campaigns. Simultaneously, I played a pivotal role in mentoring and guiding junior team members, contributing to their professional growth and development.