I am an accidental entrepreneur. I didn't think I'd be back on the agency side after 15 years away from it, let alone owning an agency. But here I am, following in my grandfather's footsteps ("Noonie Cookies"), and enjoying every challenge, every win, every stumble and every accolade. Response is a marketing agency that has a small team of incredibly talented individuals, has won over 100 awards, has serviced clients like Logitech, McAfee, Netgear, Stanley Black & Decker, United Technologies/Carrier, Vudu, Amazon Web Services, Forevermark, Guess Watches, Uncle Julio's, Fortina, among others, and has been profitable since 2009. I became partner in 1 year, managing partner within 3 years, then purchased the agency from the founder in 2009. We have been recognized by Inc. 500/5000 as one of the fastest growing privately held companies 3 years in a row. We've been valued partners of McAfee, Logitech, and Stanley Black & Decker for more than 10 years, far outlasting the industry average of 3 years. We work with brands that have ambition, meaning those that are not satisfied with the status quo and want to do more... be more. We help those brands punch above their weight by being at their side overcoming limitations and developing marketing solutions that move the needle.We have so many success stories, here are just a few highlights:Hackable? An Original Podcast From McAfee. From concept to launch to a podcast that is in the top 1% of all podcasts ever produced. We were recognized for this work by the Shorty Awards and Digiday as Best Branded Podcast, and by AdAge Small Agency with Best Digital Campaign of the Year. Uncle Julio's Chocolate Piñata. The most successful new product launch, with a massive contribution to the bottom line. We were recognized with "Strategic Partner of the Year" Award from Uncle Julio's. Stony Creek Beer. A rebrand and marketing support that helped propel the company to the #2 brewery in the state of Connecticut.

Help direct Newtown Kindness marketing efforts (web, social, merchandising, PR, etc.) to build awareness of the organization and the programs they run.

Adjunct marketing instructor. The course work covered an overview of various marketing agencies, their structures, and possible career paths. Emphasis was placed on integrated marketing agencies. One case study was worked on during class and one case study was given to the students as a team project. At the second session the students presented their ideas (to myself and the client). We also covered the Evolution of Marketing (manufacturers, channels and generations of customers).

Spearheaded brand-building strategies, positioning, and industry identity for fledgling entrepreneurial restaurant concept. Oversaw all B2B and B2C marketing, advertising, PR, and merchandising. Developed strategic partnerships with Compass Group, Sodexho and Lackmann. Conducted market research. Managed new product development, logistics, and supply chains (e.g. Sysco, US Foodservice, PFG, etc.), sales support, and operations training. Supervised 5 support center and field staff.

Managed national marketing strategy and plans for $2B, 650-unit Red Lobster chain covering North America. Constructed annual chain-wide and regional promotions and merchandising plans including sponsorships, television and radio advertising, and testing initiatives. Identified opportunities for sales growth. Analyzed market and industry factors, recommending high-impact tactics to upper management. Oversaw multi-million dollar U.S. and Canadian marketing budgets. Led cross-functional project teams including strategy, marketing, finance, operations, purchasing, distribution, R&D, and creative departments.

Managed and serviced McNeil Pharmaceutical, Johnson & Johnson/Merck and Samsung accounts. Campaigns included: Adult Tylenol ($60M), Adult Tylenol new products ($12M), Mylanta Antacid ($25M – 1992 EFFIE Award Winner), Mylanta Gas ($5M), Infant Mylicon Drops ($3M), Mylanta new products, and Samsung Worldwide Corporate ($5M)Developed and implemented advertising objectives, strategies and plans for television, print and radio effortsMonitored and analyzed all competitive marketing activity, issued findings in formal reports to clientsManaged and coordinated production of television and print advertising. This encompassed managing production budgets and billing (from $.5M - $3M per client), obtaining network/legal clearance, trafficking finished materials to national networks, and national/international publicationsContinually fostered agency and client relationships with management in both domestic and foreign offices (England, Germany and Korea)

Executed trade marketing programs including trade shows, and participated in guerrilla marketing tactics.

Supported the national and regional sales managers.

Worked with the team to execute consumer research in the field.