Carolyn Wheatley

Carolyn Wheatley Email and Phone Number

Brand marketing practitioner at FHR @ FleishmanHillard HighRoad (FHR)
toronto, ontario, canada
Carolyn Wheatley's Location
Montreal, Quebec, Canada, Canada
Carolyn Wheatley's Contact Details

Carolyn Wheatley work email

Carolyn Wheatley personal email

n/a
About Carolyn Wheatley

Experienced bilingual strategist with over 14 years’ experience in brand marketing, social and digital strategy. Leads agency teams in brand planning, developing and executing integrated client campaigns spanning paid, owned, and earned channels.

Carolyn Wheatley's Current Company Details
FleishmanHillard HighRoad (FHR)

Fleishmanhillard Highroad (Fhr)

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Brand marketing practitioner at FHR
toronto, ontario, canada
Website:
fhhighroad.com
Employees:
70
Carolyn Wheatley Work Experience Details
  • Fleishmanhillard Highroad (Fhr)
    Senior Vice President, Brand Marketing
    Fleishmanhillard Highroad (Fhr) Apr 2022 - Present
    Montreal, Quebec, Canada
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  • Fleishmanhillard Highroad (Fhr)
    Vice President, Brand Marketing
    Fleishmanhillard Highroad (Fhr) Jun 2018 - Apr 2022
    Montreal, Canada Area
    • Leads national client accounts in various industries: CPG, financial, food & bev, healthcare, automotive, and gaming• Leads client strategic planning across paid, owned, and earned channels• Oversees national marketing campaign planning and execution, spanning social, digital, influencer, video, search, PR, and traditional tactics• Participates in client IAT teams in overall brand strategy and planning• Represents FHR Canada within global FleishmanHillard Social & Innovation network• Participates in and leads new business efforts focused on social and brand marketing
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  • Fleishmanhillard Highroad (Fhr)
    Account Director
    Fleishmanhillard Highroad (Fhr) Jan 2018 - Jun 2018
    Montreal, Canada Area
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  • High Road
    Account Director
    High Road May 2016 - Jan 2018
    Montreal, Canada Area
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  • High Road
    Senior Consultant
    High Road Jan 2015 - May 2016
    Montreal, Canada Area
    - Lead social and digital client campaigns in Quebec.- Managed nationwide client social media accounts, including community management, social campaigns, and influencer relations.
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  • High Road Communications
    Account Supervisor
    High Road Communications Jan 2013 - Jan 2015
    Montreal, Canada Area
    Part of High Road's digital team, offering integrated social media solutions for our clients.
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  • Target
    Senior Specialist Of Social Communities
    Target Aug 2012 - Nov 2012
    Montreal, Canada Area
    - Launched Target Canada’s French social media channels.- Collaborated with internal partners to extend and execute marketing campaigns in the social media space.- Created content for social media channels, managing brand voice, tone, and creative presentation.- Listened and interacted with guests on social media channels.- Worked with partners to help resolve customer service and reputation management issues.- Monitored guest activity on all social channels.- Made effective recommendations for overall social approach.
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  • Telus
    Social Media Community Manager
    Telus Aug 2010 - Aug 2012
    - Assisted in the launch of TELUS Québec’s first social media team. Planned and executed overall strategy for the province (TELUSfr and Génération INC.). - Managed TELUS Québec’s Facebook, Twitter, Google+, YouTube, and Rdio platforms. Planned editorial calendars and wrote all postings.- Launched 5 major social media campaigns and contests (Go Pink, Vote for the next TELUS critter, Merry Under the Mistletoe, Galaxy Headquaters YouTube Hub, etc). - Coordinated with several internal stakeholders to integrate social media into various marketing communications initiatives in Québec.- Interacted with clients and animated various discussions online.- Prepared and presented internal social media training sessions.
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  • Telus
    Leadership Development Program New Grad
    Telus Oct 2009 - Jul 2011
    Over the course of the 20 to 26 month Consumer Solutions Leadership Development program for New Grads (LDP NG), my role consisted of a collection of three to six month rotations within various Consumer Solutions teams and departments. Rotations were selected based on their potential to develop my project management, analytical and people leadership skills, while exposing myself to key areas of the business.
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  • Telus
    Event Marketing Manager
    Telus Jan 2011 - Jun 2011
    - Managed several events resulting from TELUS’ strategic sponsorships, including those with the Alouettes de Montréal, Carnaval de Québec, and Mont Tremblant.- Identified and coordinated with internal and external event stakeholders.- Managed on-site volunteers.- Analyzed incoming sponsorship requests.
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  • Telus
    Marketing Communications Specialist
    Telus Jul 2010 - Dec 2010
    - Managed mass media campaigns, including the launch of TELUS Québec’s Q3 and Q4 2010 campaigns, and led several ad hoc campaigns (planning, production, execution, media buys, etc).- Presented various campaigns to internal stakeholders.
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  • Telus
    Market Intelligence Analyst
    Telus Jan 2010 - Jul 2010
    - Monitored and summarized competitor activity and conveyed relevant information to impacted teams, including making strategic recommendations for the company.- Crafted presentations on key competitor acquisitions, pricing, and product launches.- Prepared weekly newsletter to internal stakeholders, including Executive Leadership Team.- Analyzed competitors’ quarterly reports.
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  • Mcgill University
    Research Assistant
    Mcgill University Nov 2008 - May 2009
    - Summarized and drew key conclusions from various strategic-oriented case studies- Organized information into succinct chronologies, executive summaries, and market analyses- Identified potential relevant interview candidates for specific research studies
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  • Mcgill Marketing Network
    Vice-President
    Mcgill Marketing Network May 2008 - May 2009
    - Managed a team of 12 executives- Ensured the coordination of all events, including dealing with sponsors, professors, and the Faculty- Oversaw all financial expenditure- Acted as a liaison between students, professors, and company representatives
  • National Bank Of Canada
    Hr Coordinator
    National Bank Of Canada Jun 2006 - Oct 2008
    - Served as the point of contact for all IT project manager and project control officer job applications, including external IT service suppliers- Reviewed all CVs and submitted first round of potential candidates- Created and maintained a human resourced database, including production of statiscal reports dealing with trends and overview of the Bank's IT project management sector- Drafted contract renewals for IT consultants- Drafted job profiles to suit clients' needs for IT project managers and project control officers
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  • Shoppers Drug Mart
    Supervisor
    Shoppers Drug Mart 2003 - 2005
    - Managed inventory and store operations- Managed 5-10 employees during night & weekend shifts- Oversaw all customer-related activies, including product recommendations, product deliveries, and customer service
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Carolyn Wheatley Skills

Social Media Marketing Marketing Communications Social Media Marketing Strategy Strategy Social Networking Digital Marketing Market Research Project Management Online Advertising Leadership Advertising Digital Strategy Sponsorship Strategic Communications Post Campaign Analysis Community Management Social Media Communications Event Planning Newsletters Marketing

Carolyn Wheatley Education Details

Frequently Asked Questions about Carolyn Wheatley

What company does Carolyn Wheatley work for?

Carolyn Wheatley works for Fleishmanhillard Highroad (Fhr)

What is Carolyn Wheatley's role at the current company?

Carolyn Wheatley's current role is Brand marketing practitioner at FHR.

What is Carolyn Wheatley's email address?

Carolyn Wheatley's email address is ca****@****lus.com

What schools did Carolyn Wheatley attend?

Carolyn Wheatley attended Hec Montréal, Mcgill University, The University Of Edinburgh, Marianopolis College, Psnm.

What are some of Carolyn Wheatley's interests?

Carolyn Wheatley has interest in Skiing, Traveling, Reading, Strategic Marketing, Swimming.

What skills is Carolyn Wheatley known for?

Carolyn Wheatley has skills like Social Media Marketing, Marketing Communications, Social Media, Marketing Strategy, Strategy, Social Networking, Digital Marketing, Market Research, Project Management, Online Advertising, Leadership, Advertising.

Who are Carolyn Wheatley's colleagues?

Carolyn Wheatley's colleagues are Maria Khan, Ryan Mckenna, Vanessa Cohen, Andrew Myers, Mai Nguyen, Kelly O'brien, Anne Marie Quinn.

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