Katherine Carpenter

Katherine Carpenter Email and Phone Number

Product Manager, Ecommerce @ Ollie @ Ollie
Katherine Carpenter's Location
Philadelphia, Pennsylvania, United States, United States
Katherine Carpenter's Contact Details

Katherine Carpenter personal email

n/a
About Katherine Carpenter

Katherine Carpenter is a Product Manager, Ecommerce @ Ollie at Ollie. She possess expertise in social media, blogging, public relations, press releases, strategic communications and 41 more skills.

Katherine Carpenter's Current Company Details
Ollie

Ollie

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Product Manager, Ecommerce @ Ollie
Katherine Carpenter Work Experience Details
  • Ollie
    Product Manager
    Ollie Sep 2023 - Present
    New York, Ny, Us
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  • Ollie
    Senior Organic Growth Manager
    Ollie Apr 2022 - Sep 2023
    New York, Ny, Us
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  • Ollie
    Seo Manager
    Ollie Nov 2020 - Apr 2022
    New York, Ny, Us
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  • Anthropologie
    Global Associate Manager - Seo & Direct
    Anthropologie Oct 2019 - Nov 2020
    Philadelphia, Pa, Us
    *In addition to below role (Specialist)• Promoted to manage two SEO programs within the Anthropologie Group – Anthropologie (international) and BHLDN – Anthropologie Weddings. • Own the organic channels and present performance in monthly hindsight meetings to key stakeholders and leadership. Focus especially on storytelling through data and establishing future roadmaps.• Become the “go-to” across all departments for advising on search behavior and interest.• Build the content creation program by providing relevant search data to align with brand priorities and creative asset availability – this includes providing search trends, keywords, outlines, and more.• Co-manage company search program with Paid Search Manager counterpart, establishing new search synergy meetings and cadence to result in keyword efficiency.
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  • Anthropologie
    Global Seo Specialist
    Anthropologie Sep 2017 - Oct 2019
    Philadelphia, Pa, Us
    • Established baseline auditing and reporting to measure traffic, revenue and ranking for sites totaling 400k indexed pages.• Create processes to streamline the overall SEO program to regularly track keyword ranking positions, content marketing performance, navigation recommendations and social/search synergy. • Identified and improved ranking of high-value keywords, with special focus on increasing traffic for priority pages via on-page content expansion and off-page strategy. • Partnered with brand marketing, creative and copywriters to launch blog-style content with SEO best practices emphasized intent on driving new and returning customers.• Foster and improve relationship of the SEO program with key cross-partner departments including but not limited to; web development, merchandising, creative, copy, analytics. • Manage external agencies and partners with special focus on assimilating them into the brand.
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  • Elite Sem
    Seo Account Analyst
    Elite Sem Jan 2016 - Sep 2017
    • Led a client engagement with an Account Manager as support which increased organic traffic at 119.13% year-over-year• Executed strategies on led client engagement, which included HTTPS migration, mark-up implementation, content creation and expansion, meta data analysis, white hat link outreach, social profile optimization and more. • Work closely with Account Managers and other Analysts to devise optimization strategies surrounding enterprise level (200,000+ pages) and nationally recognized clients• Provide assistance into preparing sites for CMS platform migration, executing thorough QAs of sites during migration, and analyzing results of post-migration such as: keyword drop analysis and recommendations, outbound link penalty solutions, redirect fixes• Produce comprehensive foundational, technical, on-page, off-page, mobile and analytics site audits highlighting optimization efforts impacting performance in organic SERPs with recommendations• Utilize a variety of industry tools – Google Analytics (certified), Search Console, Screaming Frog, STAT, Majestic, MOZ Pro, etc. – to pull website issues out and produce new solutions for clients by producing analytics and keyword reports. • Update clients and other digital marketing divisions within company about SEO industry updates through news flashes and blog posting
  • Trinity Insight
    Seo Account Analyst
    Trinity Insight Sep 2014 - Dec 2015
    Philadelphia, Pa, Us
    I manage day to day relationships with my clients who are eCommerce retail companies. I am responsible for the support of client accounts at the agency by implementing effective organic search tactics. Well versed in identifying opportunities by auditing site pages for technical SEO and content. Confident in being able to pull the "story" out of the data for clients. Competent in content management and creation. A few other specialties include local SEO, on site optimization, outreach, backlink analysis, link building, keyword research, SEO reports, and social media. I am proficient with Google Analytics, SEMrush, Screaming Frog, Google AdWords, Ahrefs, among others.
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  • Resound Marketing
    Pr Account Associate
    Resound Marketing May 2014 - Sep 2014
    Princeton, Nj, Us
    Clients: Baydin, Decoded, Moat, 2U, FileThis, PadSquad, datascience@berkeley, datascience@SMU• Write press releases, pitches, briefing documents, and media audits for pitching and discovery. • Pitch media and research opportunities to obtain coverage in tech trade publications and top tier business publications such as The Wall Street Journal, U.S. News and World Reports, Inc., Business News Daily, Wired, and more. • Research and compile media lists, speaking opportunities, and weekly reports. Secure opportunities at events such as the Business of Software, AdAge Data Conference, and more. • Continually develop and present creative pitch ideas for clients based off created campaigns.
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  • Horn Group
    Pr Account Associate
    Horn Group Nov 2013 - May 2014
    San Francisco, Ca, Us
    Clients: Acxiom, BDNA, Threadless, DyleTV, DataCore, Wolters Kluwer• Support account teams by participating regularly and actively in client and team meetings, brainstorms, writing value-added email and status updates about account activities to clients.• Own speaking, events and editorial calendar opportunities for clients.• Respond in a timely and professional manner to client requests or needs.• Draft press releases, pitches and briefing documents to pitch.• Obtain regular high quality coverage in tech trade publications and top tier (ex. Fast Company, Mashable) publications.• Coordinate analyst and media briefings (ex. IDC, Forrester, 451), resulting in coverage and research participation.• Media monitor for coverage and initiate active pitching opportunities. • Own and coordinate all client administrative projects.
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Katherine Carpenter Skills

Social Media Blogging Public Relations Press Releases Strategic Communications Facebook Seo Social Networking Media Relations Editing Social Media Marketing Marketing Communications Seo Copywriting Google Analytics Google Webmaster Tools Seo Audits Content Strategy Organization Skills Brand Awareness Research Ap Style Web Analytics Online Marketing Copywriting Content Marketing Content Development Content Management Project Management Html Ahrefs Semrush Wordpress Client Relations Teamwork Content Writing Pitch Letters Link Building Keyword Research Backlinks Off Page Seo Branded Content Content Curation Event Planning Journalism Media Advisory Google+

Katherine Carpenter Education Details

  • Temple University
    Temple University
    Strategic Communication; Public Relations

Frequently Asked Questions about Katherine Carpenter

What company does Katherine Carpenter work for?

Katherine Carpenter works for Ollie

What is Katherine Carpenter's role at the current company?

Katherine Carpenter's current role is Product Manager, Ecommerce @ Ollie.

What is Katherine Carpenter's email address?

Katherine Carpenter's email address is ka****@****ple.edu

What is Katherine Carpenter's direct phone number?

Katherine Carpenter's direct phone number is +186222*****

What schools did Katherine Carpenter attend?

Katherine Carpenter attended Temple University.

What skills is Katherine Carpenter known for?

Katherine Carpenter has skills like Social Media, Blogging, Public Relations, Press Releases, Strategic Communications, Facebook, Seo, Social Networking, Media Relations, Editing, Social Media Marketing, Marketing Communications.

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