Katherine Carpenter Email & Phone Number

New York, NY, US

New York, NY, US

New York, NY, US

Philadelphia, PA, US

• In addition to below role (Specialist)
• Promoted to manage two SEO programs within the Anthropologie Group – Anthropologie (international) and BHLDN – Anthropologie Weddings.
• Own the organic channels and present performance in monthly hindsight meetings to key stakeholders and leadership. Focus especially on storytelling through data and establishing future roadmaps.
• Become the “go-to” across all departments for advising on search behavior and interest.
• Build the content creation program by providing relevant search data to align with brand priorities and creative asset availability – this includes providing search trends, keywords, outlines, and more.
• Co-manage company search program with Paid Search Manager counterpart, establishing new search synergy meetings and cadence to result in keyword efficiency.

Philadelphia, PA, US

• Established baseline auditing and reporting to measure traffic, revenue and ranking for sites totaling 400k indexed pages.
• Create processes to streamline the overall SEO program to regularly track keyword ranking positions, content marketing performance, navigation recommendations and social/search synergy.
• Identified and improved ranking of high-value keywords, with special focus on increasing traffic for priority pages via on-page content expansion and off-page strategy.
• Partnered with brand marketing, creative and copywriters to launch blog-style content with SEO best practices emphasized intent on driving new and returning customers.
• Foster and improve relationship of the SEO program with key cross-partner departments including but not limited to; web development, merchandising, creative, copy, analytics.
• Manage external agencies and partners with special focus on assimilating them into the brand.

• Led a client engagement with an Account Manager as support which increased organic traffic at 119.13% year-over-year
• Executed strategies on led client engagement, which included HTTPS migration, mark-up implementation, content creation and expansion, meta data analysis, white hat link outreach, social profile optimization and more.
• Work closely with Account Managers and other Analysts to devise optimization strategies surrounding enterprise level (200,000+ pages) and nationally recognized clients
• Provide assistance into preparing sites for CMS platform migration, executing thorough QAs of sites during migration, and analyzing results of post-migration such as: keyword drop analysis and recommendations, outbound.
• Produce comprehensive foundational, technical, on-page, off-page, mobile and analytics site audits highlighting optimization efforts impacting performance in organic SERPs with recommendations
• Utilize a variety of industry tools – Google Analytics (certified), Search Console, Screaming Frog, STAT, Majestic, MOZ Pro, etc. – to pull website issues out and produce new solutions for clients by producing.

Philadelphia, PA, US

I manage day to day relationships with my clients who are eCommerce retail companies. I am responsible for the support of client accounts at the agency by implementing effective organic search tactics. Well versed in identifying opportunities by auditing site pages for technical SEO and content. Confident in being able to pull the "story" out of the data.

Princeton, NJ, US

• Clients: Baydin, Decoded, Moat, 2U, FileThis, PadSquad, datascience@berkeley, datascience@SMU
• Write press releases, pitches, briefing documents, and media audits for pitching and discovery.
• Pitch media and research opportunities to obtain coverage in tech trade publications and top tier business publications such as The Wall Street Journal, U.S. News and World Reports, Inc., Business News Daily, Wired.
• Research and compile media lists, speaking opportunities, and weekly reports. Secure opportunities at events such as the Business of Software, AdAge Data Conference, and more.
• Continually develop and present creative pitch ideas for clients based off created campaigns.

San Francisco, CA, US

• Clients: Acxiom, BDNA, Threadless, DyleTV, DataCore, Wolters Kluwer
• Support account teams by participating regularly and actively in client and team meetings, brainstorms, writing value-added email and status updates about account activities to clients.
• Own speaking, events and editorial calendar opportunities for clients.
• Respond in a timely and professional manner to client requests or needs.
• Draft press releases, pitches and briefing documents to pitch.
• Obtain regular high quality coverage in tech trade publications and top tier (ex. Fast Company, Mashable) publications.