Carr Winn Email & Phone Number

Burbank, CA, US

Diamond Bar, California, United States

• Created strategic content designed to drive customer engagement, enhance B2B communication campaigns, support philanthropic efforts, and build consumer awareness.
• Produced turnkey digital and print collateral for members, event sponsors and benefit partners helping achieve BOD initiatives, seasonal goals and advance the corporate mission.
• Created +50 videos yearly to promote our members’ newest products and programs, disseminating the content in both SEMA’s e-newsletter (+250K subscribers) and the Association’s social media channels (+300K followers).
• Worked tirelessly on SEMA’s most successful Youth Outreach Campaign, garnering huge growth in brand awareness and SEMA show attendance among younger target demographics.
• Collaborated closely with senior leadership to generate buy-in on communication concepts and collaborated directly with sales leaders to address our sponsor’s needs and contribute to on-going relationship management.
• Recruited, hired, onboarded and trained a video specialist and a staff writer, delegating and managing their work to ensure high quality, on-time production

• Promoted from Copy Editor role to oversee advertising positioning for SEMA News, a monthly print publication distributed to a readership ranging from 20K to 90K, ensuring all advertising contracts were honored within.
• Served as Copy Chief, responsible for collecting content, delegating workflow to Copy Editors, managing the copy, and making critical, last-second changes to accommodate change requests from advertisers.
• Partnered with PR agencies to identify stories for each issue and assigned writers and photographers to cover stories.
• Collaborated and helped launch the initial SEMA Show Daily publication series, creating daily issues of the magazine to recap each of the 3 days of the SEMA show. Led all aspects of the publication, distributing 50K+.
• Maximized ad revenue by carefully placing ads throughout the content without sacrificing publication quality.
• Provided final sign-off on all content for 50+ issues of the monthly magazine, using Adobe InDesign and other tools to develop schematics for content arrangement.

• Hired to drive essential content production tasks for the widely published industry magazine and accompanying digital newsletter, responsibilities including reviewing and editing content, contributing to formatting.
• Personally completed numerous writing tasks, utilizing an “advertorial” approach to feature sponsored content and promote SEMA tradeshows and membership benefits. This work played a critical role in driving revenue for.
• Edited 20-30 stories per week for the SEMA e-newsletter, distributed to 100K+ subscribers.
• Reviewed, edited, and formatted content for the monthly print publication, SEMA News. Collaborated with writers on edits and with the Art Team to finalize layouts and enable timely printing and distribution.
• Streamlined workflow by implementing project software to enable the team to track project status, collectively edit, improve communication, and reduce redundancies within the operation.
• Conducted essential proofreading for special projects and mailers sent to members and prospective members.

• Managed copy editing and writing responsibilities for two monthly automotive publications, Super Street Magazine (100K monthly readers), and Max Power (35K monthly readers).
• Coordinated the content production schedule, receiving content from writers, tracking editing process and ensuring all updates were completed in a timely fashion successfully achieving a 100% on-time publication rate.
• Collaborated cross-functionally with art teams and managing editors to finalize content layout within each publication.
• Wrote a variety of feature pieces, covering signature vehicle builds, new product releases, builder showcases, events, advertiser updates, and the ever-popular “Reader’s Ride” segments.

• In this fast-paced, high-pressure role, responsibilities surrounded enabling the delivery of a high-quality daily live news program.
• Reviewed daily news stories to identify and prioritize content to include in the evening programming.
• Partnered with a graphic artist to create on-screen graphics to accompany news stories.
• Distributed story content to key members of the staff including the Anchors, the Director, and the camera operators.
• Operated the teleprompter during live production, adapting quickly to unexpected changes and challenges.

Bachelors, Broadcast Journalism

Professional Program, Features & Sitcom (Comedy)