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Successful technology co-founder and marketing leader with a proven track record in driving DemandGen and PLG marketing for software products in highly competitive markets. Currently leading a B2B cybersecurity DemandGen campaign team, influencing over $300M in revenue. Actively developing and implementing innovative AI workflows and models across all aspects of DemandGen. Previously led Product Management at Microsoft for SQL Server, targeting global developer audiences and impacting $4B in revenue. Received multiple Microsoft accolades, including a rare Gold Star for a Bill Gates keynote.I am a three-time startup co-founder that led one venture to a 7-figure acquisition by Macromedia and launched the world's first fully managed database engine for .NET, which grew to thousands of developers prior to its sale.
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Demandgen ConsultantSemrushDetroit, Mi, Us
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Head Of Demandgen CampaignsImperva Mar 2022 - PresentSan Mateo, California, Us- Leading DemandGen campaign marketing team, grew ARR 15% YoY to $300M+, exceeding all KPIs- Developed new CBM strategy that drove top 0.1% of our TOF social engagement (pre-ABM)- Global ABM campaigns for enterprise application and data cybersecurity products - Funnel growth and acceleration with cross-team alignment across marketing teams, PMM and Sales- Lead gen campaigns for high-converting content, livestreams, webinars and email nurture streams- Messaging, creative assets, organic/paid social, custom landing pages, custom touchpoint tracking, performance forecasting, new AI workflows (appointed to corporate AI steering committee)- 6sense, Salesforce, Marketo, Monday, Unbounce, Figma, Lucidchart, Slack, Zoom, StreamYard- Imperva award for exceptional work in marketing and fostering cross-team collaboration -
CmoCarrabino Marketing Feb 2010 - Mar 2022Detroit, Mi, Us- End-to-end marketing and technology solutions for B2B and B2C clients, 20-200% growth for clients- Go-to-market and brand strategies, digital marketing, social media marketing and advertising, Google Ads - Custom marketing solutions and award-winning e-commerce websites- 400+ social media campaigns, generating 5M+ touchpoints, 20K engagements and 35% sales growth- Various industry accolades -
Group Product ManagerMicrosoft Mar 2008 - Feb 2010Redmond, Washington, Us- Owned Microsoft SQL Server global developer audience marketing and data technologies- Two SQL Server product launches, event spokesperson, managed AR/PR campaigns- Owned digital marketing strategy for SQL Server 2008- Exceeded growth targets 15% YoY with 10M+ monthly views, influencing $4B revenue - Managed cross-functional and cross-divisional teams and technology groups- Microsoft awards for innovative marketing, execution excellence, and fostering collaboration- Rare Microsoft Gold Star award for Bill Gates’s final TechEd keynote (see photos on LinkedIn) -
Sr. Product ManagerMicrosoft Mar 2007 - Mar 2008Redmond, Washington, Us- Drove global developer and IT manager audience product marketing for SQL Server and data technologies- Owned global messaging strategy, content, product launches, presentations and events - Managed SQL Server branding, AR/PR event spokesperson, drove ORACLE compete
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Chief Product OfficerVista Software Apr 1999 - Mar 2007- Developed and launched 2 award-winning commercial databases including world's first .NET database- Grew customer base to 150K+ developers worldwide, sold 8K+ units (80% via direct online sales) - Managed PMM functions and managed remote team of full-time developers and support staff- Drove all DemandGen and marketing efforts plus sales (direct ecommerce and reseller channel) -
Vp Of Marketing, PartnerCybersage Software Apr 2002 - Aug 2003- Drove accelerated growth marketing strategy leading to acquisition by Macromedia- Technology eventually integrated into Adobe AIR - Marketing strategy, positioning, messaging, branding, content and online/e-commerce systems
Anthony Carrabino Skills
Anthony Carrabino Education Details
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Yale School Of ManagementLeading And Managing Globally -
Northwestern University - Kellogg School Of ManagementMarketing
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University Of WindsorMarketing
Frequently Asked Questions about Anthony Carrabino
What company does Anthony Carrabino work for?
Anthony Carrabino works for Semrush
What is Anthony Carrabino's role at the current company?
Anthony Carrabino's current role is DemandGen Consultant.
What is Anthony Carrabino's email address?
Anthony Carrabino's email address is an****@****hoo.com
What is Anthony Carrabino's direct phone number?
Anthony Carrabino's direct phone number is +151990*****
What schools did Anthony Carrabino attend?
Anthony Carrabino attended Yale School Of Management, Northwestern University - Kellogg School Of Management, University Of Windsor.
What are some of Anthony Carrabino's interests?
Anthony Carrabino has interest in Html, Web Design, Photo Manipulation, Soccer, Video Editing, Digital Art, Chess, Making Wine, Javascript, Jquery.
What skills is Anthony Carrabino known for?
Anthony Carrabino has skills like Product Management, Digital Marketing, Web Development, Start Ups, Software Development, Product Marketing, Marketing, User Experience, Jquery, Css, Microsoft Sql Server, Product Development.
Who are Anthony Carrabino's colleagues?
Anthony Carrabino's colleagues are Daria S., Neil Patel, Max Cheremnykh, Asya Markakova, Dmitri Kizilov, Muhammad Ali Murtaza, Alina Katrevich, M.a..
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