Lucas Carra Email & Phone Number

New York, United States

New York, New York, United States

Greater New York City Area

Greater New York City Area

Greater New York City Area

PNC Financial Services Account:• Developed and presented traditional and social media plan recommendations worth $20 million in billings• Collaborated with social, TV, and radio buying teams to create yearly and incremental budget recommendations• Examined audience data and insights to determine targeting recommendations and appropriate media allocation• Maintained close relationships with vendors and negotiated rates to maximize plan efficiency• Analyzed social campaign results and worked with data strategy teams to compile recap reports and recommend optimizations• Stimulated productivity and growth of assistant media planners by teaching the proper methods of preparing, evaluating and implementing new media plans

Greater New York City Area

PNC Financial Services Account: • Assisted in the development of media plans across all traditional channels for six lines of business• Fostered strong relationships with vendors while planning and buying Print and OOH media• Pulled monthly competitive reports and presented learnings to the client and internal strategy teams• Actively worked with account and creative teams to deliver assets on schedule to buying teams and vendors• Created campaign flowcharts and authorizations for client approval• Handled media billing through DDS/Mbox applications and delivered monthly budget forecasts

New York, New York

• Successfully rolled out “Restaurant Week” and “Broadway Week,” the largest digital campaigns within the organization• Proposed a new display layout on nycgo.com in anticipation of the 2015 site re-launch• Built excel scripts for the two programs and supervised a team of six QA testers before each product launch• Analyzed data from the past five email campaigns and presented findings to the digital and partnership departments

Bachelor'S Degree, Advertising

Activities and Societies: Marketing Association, Sigma Chi Fraternity, Broad Freshman Program

Education record