Developed strategies for product launches and branding projects involving content creation, PR, social media, traditional media spending; researched and created unique creative proposals for a variety of clients. Oversaw and participated all parts of producing branded and original content across multiple platforms while providing expert creative insight with production and technical know-how to determine execution. Led production teams of over 30 people while managing budgets, schedules, and production resources.

Started as Product Marketing manager (Roaming) and transitioned to Senior Global Product Marketing Manager (Cloud solutions). Drove operations for commercial, marketing, and GTM strategy while overseeing content development. Led brand management, managed product development processes and product training for a portfolio of over 30 new product and services estimated at €250M and 11M+ customers. Selected, trained and led a multi-functional team of 5 people. Built profitable businesses cases, led national market research, build KPI dashboards and monitored sales performances while serving as “Voice of Customer” in charge of delivering the best customer experience. Responsible to market 3rd parties products including Office 365, Device Manager, BES 10, and Samsung Knox✔Achieved x10 YOY revenues growth by launching the award-winning SaaS suite “Vodafone Smart Working” that changed the pricing model, improved synergy among functions and focused messaging by delivering a new subset of branded content ✔350+ new SME leads acquired by orchestrating the “Smart Working Tour,” a series of B2B keynotes hosted in Italy’s major cities in partnership with Microsoft, Nokia, and Politecnico di Milano (premiere Italian business school) focused on product evangelization✔+9% YOY revenues ($21M) generated by launching a new roaming portfolio targeting new and existing customers through a dedicated campaign supported by new marketing collaterals - commercial films, white papers, educational videos✔€12M savings generated by designing a new hybrid plan (first in Europe) in response to new EU roaming rates (2013)✔ Managed dev and launch of the “cloud” site including design, copy, film, layout delivered under budget and on time✔Launched a spin-off version of a core connectivity product resulting in the acquisition of 35K new customers within 1 year

Supported the launch of key titles through an integrated offline/online guerilla strategy. Responsible for the localization process of key titles such as Alone in the Dark and Dragonball Z. Selected among all juniors to attend the advanced marketing training at the company’s European HQ✔ Assisted in launch of main title, Alone in the Dark, that resulted in the best sold “Atari” title ever for the Italian market ✔ 22k users acquired within three months while In charge of developing the online community

Founded and managed an innovative Concept Store for Fashion & Design.