Daniel Carr Email & Phone Number

Mexico

Lead the development and execution of strong growth drivers and innovate brand experiences in the On Trade and 3rd space, developing an outstanding team to bring the strategy alive and celebrate life everyday, everywhere.

Mexico City, Mexico

• Accountable for the Coca-Cola Trademark (CCTM) marketing agenda across Mexico and the sparkling flavored (Fanta, Sprite, Mundet and Joya) for the north region.Team leader of the north Marketing portfolio activators (4.
• Developed and led the recovery plan on 2021, that addressed an incremental volume of 15% and net revenue of 18%, developing a creative concept that supported the launch of an entry package and delivering a holistic.
• Built an Omnichannel campaign to support the launch of new flavors for Coca-Cola, using digital media as the core to connect with consumers. Gaining +2pp of the consumer base and delivering a volume growth of.
• Successfully maximized the local and global partnership such as FIFA, FEMEXFUT and Panini, delivering an outstanding performance of +28% vs PY and an incremental of Brand love of +1.6pp.

San Jose, Costa Rica

• In charge of developing and executing the regional brands strategies of the entire beverage portfolio: Coca-Cola Trademark (CCTM) Dasani, Fanta, Sprite, Tropical, Powerade and Del Valle Juices. External liaison.
• Drove sustainable volume growth of 12% and +1pp of SOM gain for CCTM focusing on Consumer OccasionBrand Marketing, launching new ways to engage consumers such as Coca-Cola Alphabet, being digital centricand building.
• Co-led the traditional trade reactivation plan post Covid lockdown, a purposeful initiative that educated costumers and giving them tools to reopen their stores, involving partners such as Mondelez and.

Guatemala And Panamá

• Accountable for developing and executing brand strategies of the entire beverage portfolio: Coca-Cola Trademark (CCTM) Dasani, Fanta, Sprite, Powerade and Del Valle Juices. Connecting and leading cross functional.
• Accelerated Coca-Cola leadership in both markets, leading Coca-Cola No sugar regional launch, Leading the rollout of “Share a Coke” in both markets simultaneously, coordinating multi regional agencies and digital.
• Accountable for launching Coca-Cola For Me digital app, a new technology that engaged with consumers, incentivizing their loyalty and obtaining data analytics, reducing in 25% DME and reaching +15% of incremental.
• Led brand experiences such us Copa Coca-Cola in Guatemala, obtaining the highest participation in the region and FIFA World Cup Trophy Tour in Panama, massive event that delivered more than 50% of ad value and also.

• Leader for the marketing strategy for Meals and Cultural Relevance for Coca-Cola, working together with LATAM brand equity keepers, briefing creative, media and shopper agencies, coordinating key account teams teams.
• Accountable for the new brand positioning of Coca-Cola Meals, leveraging on data, consumer tensions which resulted on delivering a business plan that addressed at home penetration in 15pp, distribution coverage of +5pp.
• Worked together with the local team of Venezuela to launch a new value proposition for Coca-Cola and support the affordability strategy on a critical economic context. The plan included a brand activation that got a.

• Responsible for the brand development, marketing plans and P&L for Oreo, Chips Ahoy!, Club Social and Ritz for the region. Worked in collaboration with the Global Brand Equity keepers, creative and media agencies, R&D.
• Delivered double digit growth for Biscuit Category during 2 consecutive years by setting an explorer mindset, engaging teams to think out of the box and using my project management skill to deliver strong programs on.
• Won the recognition of “Marketeer Innovator” in Latin America during 2012 by creating from scratch and launchinga special edition Oreo that connected brand purpose, consumption ritual, delivering a never seen.