As the Founder of Resilient Marketing Minds, I'm on a mission to help improve the well-being and mindset of marketing, advertising, and creative professionals.My professional journey has been marked by a dedication to not only achieving exceptional business outcomes, but also to supporting the mental health and well-being of professionals in these dynamic fields.I believe that resilience is the cornerstone of sustained success, and I am committed to cultivating environments where creativity and productivity thrive alongside mental wellness. My expertise in resilience-building, combined with a deep understanding of industry challenges, allows me to implement practices that support both personal and professional growth.Throughout my career, I have led diverse teams across 5 continents, developed groundbreaking campaigns, and navigated the complexities of a rapidly evolving market. I am driven by the belief that a healthy, resilient workforce is the key to unlocking innovative solutions and achieving long-term success.Let's connect and explore how we can create supportive, resilient workspaces that empower individuals and elevate our industry as a whole.

The Corporate Division of Flight Centre Travel Group focuses on providing organizations around the world with superior solutions for their business travel programs, often the second or third largest expense item. Our two key brands of Corporate Traveller (6 countries) and FCM (90+ countries) support over 20,000 organizations globally.

The BCAMA is the British Columbia chapter of the American Marketing Association. The organization is committed to creating a community of local marketers who make meaningful connections with one another and who grow professionally through thought leadership and education opportunities.

The VP Marketing for Flight Centre Travel Group is responsible for the creation and execution of all marketing strategies in the Canadian market, with a primary focus on the flagship brand - Flight Centre.Responsibilities include: Leadership and development, customer research, persona development and journey mapping, brand marketing, tactical advertising - including traditional and digital, product development, event management, training and communication.Key results:+8% sales revenue growth year on year+10% revenue growth for key travel partnerships in conjunction with co-operative marketing campaigns+15% growth in revenue delivered through key monthly sales promotions

The national leader of Marketing, Web & Artworks at Flight Centre Travel Group is responsible for the planning and execution of all marketing and e-commerce activities for the leisure travel brand Flight Centre.Responsibilities included:Leadership and development, advertising strategy and execution, E-Commerce, customer segmentation, design and creative production, tactical promotions, localized marketing, event management, media management, partnership and communications.