Managed and executed email, SMS, social, and paid media strategies, boosting email click rate by 25% YOY and driving a 40% YOY increase in sales attributed to marketing.Edited all photo assets and created graphics for the brand’s digital channels, using Adobe Lightroom, Photoshop, and Illustrator.Led production and styling of all photo shoots, overseeing shot lists, talent negotiations, budgets, wardrobe pulls, and production schedules within tight timelines.Enhanced Gil’s visibility by managing press and brand relationships, facilitating expansion into new retail, editorial, and celebrity platforms.Collaborated with internal wholesale teams, e-commerce teams, and external agencies to align each department’s tactics with brand goals, and align marketing strategies with e-commerce trends.

Strategized and created web and campaign copy for 12 national/international brands with $50M in annual revenue, leading 10 brands to expand copy scope and renew contracts.Developed distinct brand storytelling, names, personas, voice and tone guidelines, positioning, USPs, taglines, and marketing copy for B2B and consumer brands through cultural research, brand analysis, audience analysis, and competitor audits.

Produced, presented, and executed influencer strategy for Borax’s Spring Clean campaign, resulting in a 28% increase in impressions and a 36% increase in engagements YOY.Managed influencer activations on Instagram, TikTok, Facebook, and Pinterest for 10 client accounts, exceeding campaign goals and driving conversions across platforms.

Simultaneously managed 6 different accounts day-to-day in order to execute over 50 influencer campaigns from campaign activation, talent relations, and content production, to campaign reporting and analysis.

Synthesized information from creative briefs and client workshops to generate powerful brand storytelling, identities, and activations for four clients, collaborating with the creative team to create stunning and cohesive deliverables.

Responsible for representing and conveying the Yogavated and Yoga Democracy brands through visual and written communication methods, refining the company's brand identity and maximizing brand consistency throughout all channels.

Practiced time management and creative flexibility in owning both the Yoga Democracy and Yogavated brands' social media presence, ad generation, and website copywriting

Exhibited proficiency in customer service and brand management in forming valuable relationships with customers in order to establish customer loyalty.

Created engaging brochures and proposals for potential architectural projects and clients to gain new business for the firm. Incorporated principles of graphic design and Adobe Creative Suite proficiency through the use of InDesign, Illustrator, and Photoshop.

Expanding brand presence, promoting product at various events, positively marketing product to potential consumers in an innovative fashion.

Curating content for AVE Styles social media pages, including Facebook and Twitter to promote growth. Managing client Pinterest content to create a cohesive brand image. Creating content for the AVE Styles blog to build following and provide innovative ideas for the growth and progress of the blog and company.

Teaching a section of W.P. Carey's introductory business course, Student Success in Business, to a group of 19 freshman students. Familiarizing students with campus resources, as well as tools on how to be successful in the business world.

Guiding incoming freshmen through their first experiences with W.P. Carey and Arizona State University, collaborating with fellow students to effectively advise students and getting them started on the best path through their freshman year.

Responsible for creating content on the Bloguettes website, coming up with post ideas, collaborating with fellow interns and employees to create interesting posts and be on the cutting edge of design and marketing trends.

Maintained positive relations with customers, monitored and maintained two departments, paid great attention to detail in ensuring displays were looking their best.