With experience on the agency and client side of the business, Carrie has spent more than a decade managing multiple consumer research projects, along with day-to-day project management responsibilities that have helped her clients turn findings into strategic direction. Her global clients include retail, technology, and restaurant brands that are household names. And, she has worked extensively to manage research projects for clients from local and regional education, healthcare, start-up and not-for-profit entities. • Set and manage project research schedules for both qualitative and quantitative work• Coordination and management of 3rd party vendors for qualitative and quantitative projects • Prepare qualitative screeners for recruitment of respondents • Recruiting of appropriate respondents for IDIs and small group discussions • Conduct 1:1 in-depth interviews, moderate small group discussions and facilitate in-store intercepts • Preparation of qualitative draft reports with key-findings

• Responsible for managing client relationships and marketing activities for corporate-wide local store marketing programs. • Supervised development, sell-in and execution of creative products including point-of purchase, print, outdoor, promotional materials and event communication. • Regularly monitored market issues, including sales and traffic trends, to help explain success of monthly promotional products. • Supervised creative and communication to support underperforming stores with direct mail efforts and ascertain its impact on store sales.• Developed strategies to promote new restaurants in new two markets, including marketing tools to assist new employees and external educational point-of-purchase materials.• Assembled convention packets for over 3,000 attendees at national restaurant convention, assisted with planning and implementation of off-site events to create a tailored, unique event at convention. • Managed eight-month incentive program for team members. Led monthly field communication, ordered and presented crew prizes each month.• Conducted agency orientations for clients and vendor partners. • Responsible for managing two full-time employees, developing a growth plan for them within our team and helping them gain experience and confidence in client relations. • Responsible for monthly creative and production billing.• Authored operationally-friendly local store marketing ideas.• Managed two-month crew incentive program focused on customer service.• Assisted 3rd party vendor with the planning of quarterly sales initiatives; developed implementation plan, managed production budget and oversaw creative used during each initiative • Communicated monthly broadcast, on-lot, online and print messaging to regional field marketing directors and corporate marketing team to help streamline monthly messaging to franchise marketing directors, field marketing representatives and local store marketing managers.

• Responsible for daily communication with multiple clients regarding internal and external projectsand goals.• Analyzed market cost issues, trends and forecasts for national quick service restaurant chain.• Managed design, photography, copywriting and research for a client’s Annual Report.• Managed a three-month process of international research conducted with current and prospective clients to better identify our target audience, their needs and how to better serve them. • Managed the day-to-day activities of a local not-for-profit, including television and radio sessions, outdoor and print media projects.• Successfully coordinated in-store NFL player appearances by writing and distributing media advisories and contacting television stations. • Developed team skills necessary for effective daily management of a client account.• Prepared and distributed conference reports for client meetings.