Carrie Griffith Email and Phone Number

(AmerisourceBergen became Cencora in August 2023)Lead teams who translate brand messaging and insights into segment and client-specific content and materials to support multiple pharma-facing sales teams. Works closely with sellers spanning new business development and account management in U.S. and global markets to develop and convey compelling messages and value propositions throughout the sales cycle in proposals and presentations.

Led a small “SWAT” team focused on identifying cross-segment, integrated opportunities to drive new commercial growth. Partnered with executive leadership to define and communicate the initiative that analyzed and compared segment resources and capabilities. Supported business cases for new investments and technology-driven solutions aligned to the voice of customer.

Oversaw marketing strategies and tactics for health systems and specialty services segment, in coordination with sales and product teams, to drive growth in distribution target markets. Led teams that supported account-based marketing, commercialization of new offerings, and brands for seven business units.

Developed highly-targeted messaging and marketing campaigns within health systems business segment to drive new and renewal revenue. Directed cross-functional team and partnered with Marketing centers of excellence to build brand awareness and deliver campaigns across traditional and digital channels.

Led expansion of marketing efforts at specialty pharmacy business unit targeting patient, prescriber, payer and pharmaceutical customer segments. Enhanced face-to-face and digital marketing, social media, patient educational resources, and strategic proposal responses. Extended the enterprise brand across all customer touchpoints. Engaged in cross-divisional marketing efforts for integrated service offerings. Successfully built cross-functional team to produce branded digital and print resources in-house.

Strategic role that involved individual-contributor support in key sales cycles and collaboration with executive leadership to identify opportunities for innovation and solutions for select customer segments. Led assessment and business case development for potential solutions. Directed cross-functional support functions responsible for implementing new solutions that worked in partnership with enterprise IT and operations.

Led large-scale, multi-phase initiatives with engagement that spanned initial concepting / strategy development to nationwide implementations across multiple business units. Led development of the business case to secure funding, selection of technologies and third parties, project oversight and management, internal and external communication development, and sales enablement support and training. Projects were primarily for local business leader start-ups and integrated business development initiatives for global healthcare solutions leader, AmerisourceBergen.Abid Abedi Companies – Dallas-based entrepreneur whose businesses have generated over $1.5 billion in revenue over the last 20 years. Engaged to assist with staffing and technology start-ups. Performed customer segmentation and strategy for targeted content. Managed third-party and developed extensive operational, training, and sales materials. AmerisourceBergen Specialty Group (ABSG) – Partnered with executive sponsors following acquisitions to transition to new integrated business model and CRM system in a phased deployment across ten ABSG companies in the United States and Canada.

Managed internal communications, knowledge-sharing and learning programs that promoted operational integration as multiple international acquisitions were completed. Delivered and maintained a new intranet and collaboration platform for employees in Europe, Asia, and North America.

Directed cross-functional teams to deliver $1.7 million in marketing and communications professional services to Fortune 500 companies. Led implementation of brand strategy engagement for $3 billion Promus acquisition by Hilton Hotel Corporation, product go-to-market strategy for Wunderman CRM offering, and website, CRM, CMS and training projects for American Airlines.

Responsible for implementing new digital channels for B2B and B2C offerings and driving internal adoption of new e-commerce technologies at over 200 branches nationwide. Managed matrixed resources to develop and deliver communications, website and intranet enhancements, training and technical documentation.