Carrie Helm Madding Email & Phone Number

Seattle, Washington, US

Building a brand of excellence, inclusivity and possibility with Russell Wilson.

New York, New York, US

• Manage global category alignment across all functions at Jordan/Nike Inc.
• Partner cross functionally with Jordan and Nike Brand Marketing, Retail Brand Presentation and Category Game Plan to create and execute the category marketing initiatives to drive global sales.
• Liaison to product creation teams: design, development, product management, merchandising, brand marketing, sports marketing.
• Execute events, athlete/celebrity appearances, product seeding, photo shoots, retail brand presentation.
• Manage all product operations, communication and product approval process for licensee.
• Identify, communicate and manage any seasonal product opportunities to elevate the brand.

New York, New York, US

• Licensing liaison for all Nike/Jordan categories, functions, global partners and brand representatives.
• Liaison to Jordan product creation teams, managing all production operations, communications, and seasonal products reviews with corporate merchandising, design, development, brand marketing, and retail brand.
• Partnering cross functionally to create and execute short and long-term marketing goals that align with overall business plan.
• Identifying and executing product opportunities to elevate the Jordan Kids business in the marketplace.
• Represent licensee at all corporate dates and gates.

Portland, Oregon, US

• Developed and executed brand-building sponsorship strategy, global athlete programs, and promotional events maximizing exposure of all Brands (Columbia, Sorel, Mountain Hardwear) creating premier brand awareness and.
• Created and fulfilled partnership and sponsorship contracts for athletes, teams, organizations, and media.
• Built Key Influencer Program including athletes, celebrities and media.
• Grew Pro Purchase Program for athletes and teams, delivering premier product to the elite consumer.
• Built Production Sponsorship by identifying media networks and production companies to execute marketing strategies.
• Work cross-functionally with Advertising, PR, Design, Merchandising, Planning and Sales to maximize ROI and ultimately drive sales.

Beaverton, OR, US

• Attract, entice and engage the consumer by pioneering new brand messaging and elevated brand presentation at retail and promotional events.
• Collaborate with Commerce team to execute seasonal sell-in, shop-in-shop programming, retail presentation principles, merchandising directives and in-store marketing.
• Leveraged retail integration opportunities to drive consumer engagement and product energy through events including retailer management meetings, road shows, tradeshows, NBA All-Star, Jordan Brand Classic.

Beaverton, OR, US

• Created and executed Jordan shop-in-shop fixture, space planning, and merchandising programs to deliver a premium retail experience in the marketplace.
• Liaison with and maximize all vendor and retailer relationships within contract obligations and budgets.
• Managed retail partnerships and sponsorships with several outside entities including the NBA Charlotte Bobcats, Michael Jordan Celebrity Golf Invitational, Haddad Brands, and Levi’s.
• Executed events to promote brand awareness, drive consumer traffic, and maximize relationships.

Beaverton, OR, US

• Executively managed GTM process for special projects including Jordan Women’s apparel, NBA Charlotte Bobcats, Michael Jordan Celebrity Golf Invitational, Title Boxing, Full Court, and Upper Deck. Responsibilities.
• Executed events including Go-To-Market meetings, retailer presentations, tradeshows, retailer events, and brand events. Created and implemented all sales programs, product toolboxes, and merchandising directives for.
• Effectively controlled multiple Sales team budgets, calendars, and databases.

Beaverton, OR, US

Beaverton, OR, US

Beaverton, OR, US

Portland, OR, US

Bachelor Of Science, Business/Marketing

Bachelors, Marketing