Manage a diverse portfolio of clients, ranging from small businesses to nonprofit organizations, to deliver customized design solutions that meet their unique needs and objectives. This includes:• Designing print and digital materials from brochures, catalogs and board game elements to greeting cards, trade show banners, coffee table books, web ads and social media campaigns• Developing brand identities for 10+ clients, including color schemes and font selectionMajor accomplishments:Launched successful digital design business, Papermaid Studio, offering printables for thank you cards, gift tags, stickers, postcards, posters and more, with over 50,000 digital downloads sold to date

Responsible for the design and layout of Penzeys ONE magazine and the 56-page Penzeys Spices catalog, including:• Collaborating with the design team to create concepts and execute designs that align with the company’s goals and brand guidelines• Directing photo shoots, as well as handling photo scanning, editing, and retouching• Reviewing and correcting all proofs before printingMajor accomplishments:•Directed the complete redesign of the Penzeys Spices catalog, enhancing fonts, photographic styles and layout to improve readability, product placement and sales• Developed a new workflow system for the magazine and catalog, including building InDesign templates and style guides to streamline the creative process and ensure consistency across issues

Responsible for designing multiple magazines, including The Writer, American Snowmobiler, Classic Toy Trains, Dollhouse Miniatures, BeadStyle and Bead&Button, as well as: • Collaborating with the Art Director and editorial teams to develop, maintain and align magazine branding with established standards• Participating in design reviews and revisions, incorporating team feedback• Directing photo shoots, handling photo editing and retouching• Designing editorial-related print and digital materials, including hobby books, ads, brochures, direct mail, web ads, logos and trade show displaysMajor accomplishments:• Managed The Writer magazine’s design team, creating and updating Adobe InDesign templates, delegating feature stories, conducting layout critiques, reviewing and approving proofs, and managing workflow to ensure projects met deadlines and stayed within budget• Selected as a leading member of the InDesign Transition Team, training and supporting 20+ Art department members during the switch from Quark Xpress to InDesign

Sole designer of magazine encompassing everything from cover and story layouts to house and outside print advertisements. Also implemented redesign of magazine and media kit.