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Lead tools, people, and processes to support commercial sales – driving sales productivity, forecasting accuracy, modeling, and process improvements. Head team of multiple stakeholders aligning goals and initiatives. Manage sales training, sales operations, sales enablement, and EHR Integration sales teams. Drive operational key metrics (OKM) accountability. Mentor next level of management.

Served as lead developer of the iRhythm Sales Training program to expedite product knowledge learning and ensure industry compliance of the sales organization. Liaised with executive leadership and sales team to build strategy for rapid growth. Established top-performing sales representative team by guiding recruiting and training efforts. Conceptualized and initiated internal, engaging training courses integrating core competencies and sales proficiency training to increase productivity. Spearheaded the launch of a learning management system that led to increased usage from 100 to over 900 users engaging in 500+ learning modules.

Tasked with building the Sales Training department, creating curriculum and associated content for entire field sales force, including Genomic Sales Specialists, management, strategic accounts, and institutional account specialists. Immersed within sales organization on a variety of projects and initiatives. Responsible for training internal employees on Corus CAD and gene expression tests, as well as training all Speaker Bureau members. Project manager for Speaker Bureau. Actively involved in various cross functional groups for many company wide projects, including communication, laboratory and lab process, customer service, sales operations, human resources, finance, quality and compliance, as well as inventory.

Developed field sales strategies, created learning tools, and supported launch of plan of action on a quarterly basis. Strove to integrate learning between training, marketing, and sales teams. Worked closely with finance and commercial operations to collaborate and gain alignment on sales objectives and strategies. Part of iPad launch to entire field sales force. Supported planning of National Sales Meeting, as well as other tactical meetings. Project Manager for Speaker's Bureau and active in key opinion leader development.

Responsible for developing and consistently improving endovascular curriculum for new and existing employees, along with the overall management of all endovascular sales training classes. Maintained and tracked field training and certification records in addition to developing hands on training tools and programs. Established and monitored appropriate knowledge and skill standards for field employees.Completely revamped the Base Peripheral training program, including the addition of simulators,clinical trial review, and sales strategy exercises. Partnered with team to design, develop, and maintain a new training program including a revised roadmap with focused objectives and outcomes. Worked with training team to track employee participation in training, consistently reviewed the effectiveness of current programs, and ensured that training was appropriate for the skill level of the trainees. Coordinated and led participation with Qstream and Brainshark, as well as developed and maintained content for the two tools. Led team of field trainers to support field experience for all new hires.

Directed, advised, built, and developed BIOTRONIK's trimester plan of action process for the field sales force. Led team that created and developed key product messages and sales collateral for field sales staff. Established sales tools for the field related to the plan of action to track targeting and growth. Led and managed the Sales Advisory Council, a group of elite sales persons whom represent BIOTRONIK to provide feedback to corporate departments to close communication gaps. Assisted in the development and execution of our professional education programs and key opinion leader development. Selected course directors, and worked with course directors on agenda and content creation to provide relevant and effective education related to electrophysiology. Participated and helped to lead the Strategic Marketing Planning process, particularly in connecting the results of this strategic plan to the follow through of our plan of action.

Facilitated field employee and customer training of pacemaker and defibrillator products. Interacted with regional sales management to identify educational and customer training opportunities that inform and raise awareness of product portfolio and quality measures. Led local sales teams as a technical expert and program facilitator. Provided technical troubleshooting for Biotronik product line. Began the Tachycardia Prep Program to prepare students for the rigorous in house course. This drove the development of the Bradycardia Prep Program. Established a Monthly Clinical Review email, which reviews the latest and greatest publications for that month from PACE, JCE, and Heart Rhythm. Maintained a training load of as many as 45 students, ensuring their timely progress through our certification process. This included technical and sales skills training. Presented at numerous customer dinners and programs, including ATI, and various fellows programs in the Eastern and Central part of the U.S. Supported the Mentor Program and led team of field base trainers. Participated in multiple one on one customer meetings, introducing them to Biotronik product and features, and assisting the sales representatives on first time procedures with said customers.

Interacted closely with customers by providing education on new technology and technical advice during pacemaker and defibrillator implants, while partnering with sales team to increase revenue. Trained all new hires and conducted continuing education customer programs. Managed clinical trials and acted as the field liaison for clinical study management. Functioned as an internal communication pathway between the customer and the marketing, clinical, engineering, and sales departments. Developed and coordinated Fellows Training at major academic centers in the Midwest. Launched 12 products in the sales district by creating and delivering customer-focused presentations to physicians, fellows, and allied healthcare professionals to effectively market new technologies. Continually gathered competitive information and communicated key points to the sales team, increasing marketing efforts and competitive selling techniques. Represented Medtronic at national conferences, as well as delivered product training to domestic and international physician groups. Coordinated customer programs by selecting and developing key speakers and workshops that highlighted our products. Managed up to four clinical trial sites at one time, ensuring high enrollments, quality data, timely activation, and proper data collection and processing.

Provided technical, educational, and clinical support to medical professionals and patients for cardiac rhythm management devices. Assisted team in meeting device sales, as well as customer service objectives. Assisted in post market clinical trials, ensuring follow through of study requirements. Provided assistance to Technical Services, Marketing, and Product Planning groups. Clinical Specialist of the Month, 2004. Developed training programs within the Mayo Heath System.

Represented three pharmaceutical products in therapeutic areas of cardiovascular disease and diabetes. Responsibilities included budget management, territory and targeting analysis, team collaboration, development and utilization of business plans, and relationship based sales. Grew cardiovascular product from 2.4 to 20.3% in first 3 months of employment. Spirit Award winner. Trained fellow sales representatives on the pathophysiology of heart failure.

Represented products in co-promotion with Eli Lilly, involving therapeutic areas of cardiovascular disease and osteoporosis. Responsibilities included budget management, territory analysis, and team collaboration. Increased total product Rx share from 6.7 to 8.9 (Above national, regional, and district average of 8.2). Increased product NRx share 3.1%.