Product Developer And Entreprenuer
CurrentCreated a dry-mix salsa business primarily for a fundraiser that morphed into a giftable side hustle, gaining popularity as a youth and sports program fundraising opportunity across the country. Developed the recipe, branding, marketing strategy and business model that allows participants to raise money for the things they care about. Added self-use and gifting options in 2021 based on customer demand.Significant Contributions. Learned how to make product easy-to-understand and increase chances of successful use. Tested all aspects of the product, design and messaging and to quickly respond to market. Grew sales 300% YOY in 2021