Carrie Macdonald Email and Phone Number

• Responsible for leading a team of marketing professionals who oversee marketing strategies and campaigns that help to grow and retain UPMC Health Plan business.• Manage all aspects of campaign creation, development and execution including multifaceted campaigns that leverage various channels, including digital and broad media, direct mail, email, and community engagement.• Collaborate closely with key business partners to ensure strategies and initiatives meet line of business specific goals and objectives.• Lead and manage marketing team to develop campaigns that support growth and retention of membership.• Oversight of annual campaign strategies and supporting content calendars.• Ensure consistency in messaging across all channels - direct mail, email, digital and broad media.• End to end responsibility for execution of all marketing campaigns specific to line of business, including identifying and detailing appropriate channels and tactics.• Learn and develop a deep understanding of the insurance industry to successfully perform role.• Research, analyze, and report on competitive campaigns.• Report results of key campaigns to demonstrate growth driven from the campaigns.

• Develop and manage effective relationships across Medicare Marketing department functions; inter departmental functions and vendor relationships.• Develop new sales and enrollment marketing materials and oversee production of them.• Deploy acquisition marketing campaigns that generate leads from various media sources necessary to support Medicare sales goals.• Support Medicare marketing activities with various constituents including telesales, retail kiosk, network providers, external brokers, and community events.• Market analysis, including competitor tactics and marketing, market performance, and identification of trends.• Participate in the development of marketing strategies and campaigns for the Medicare business unit and measure effectiveness. Lead the launch of these campaigns.• Participate in the development of the sales and marketing strategy as it pertains to market growth.• Participate in the identification of new products that satisfy market requirements.• Facilitate and provide leadership in team meetings, providing ideas and suggestions to ensure goals and deadlines are met.• Ensure compliance with CMS and state regulatory requirements. Develop a tracking process of internal and external approvals consistent with audit requirements.• Manage, educate, train, and career development of direct reports.• Evaluate staffing requirements and compensation levels to ensure effective use of resources.• Developing and maintaining departmental policies and procedures.

• Perform complex project and data analysis as needed by Management.• Works with other managers to achieve efficiencies across integration of projects.• Develops documentation of processes and procedures to assist in training and to facilitate consistency across the project team.• Recommend and implement process improvement initiatives within the department as well as implementing process improvement initiatives based on management decision.• Trains and coordinates the daily activities of other team members.• Performs cost/benefit analysis.• Assist with achieving Medicare division strategic goals as well as health plan strategic goals.• Develops and implements key metrics to measure and report on progress of initiatives.• Develop and maintain detailed project plans.• Identifies trends and process improvement opportunities across departments within operations.• Assists team members in resolving project problems, escalates issues when necessary, and facilities decision-making.

• Develop creative programs and design concepts that apply strategic thinking and meet corporate as well as client business objectives• Establish and maintain professional relationships with onsite brand support departments as well as partnering clients• Act as Brand Ambassador throughout all marketing efforts and maintain brand standards through effective collateral materials• Create and help execute innovative marketing campaigns tied to site sales growth• Manage Interactive Marketing programs and campaigns for effectiveness• Manage marketing budget as well as marketing’s impact to the bottom line of the organization• Establish return on investment on marketing and creative programs through tracking and reporting on various metrics• Design and write marketing materials to promote brand such as flyers, signs and print and digital advertisements• Build and manage all social media pages and websites

Establish and manage customer accountso Develop project scope, goals, and deliverables with clientso Create and present project proposalso Communicate client’s expectations to project teamo Manage multiple projectso Maintain schedules and budgetso Led company in project volume August – presentProduct developmento Create unique product and solutions for specific client needsMarketingo Assist in developing multi-channel marketing campaignso Contributor of “AG Pittsburgh”Reportingo Run and deliver company-wide daily sales reportso Create quarterly online sales reporto Assist in forecasting sales for 2013

Assist Fortune 500 Company’s General Counsel in development and implementation of bestpractice solutionso Coordinate short-term and long-range corporate strategieso Provide custom research, resources, and guidance during members’ developmentand execution of Legal initiativeso Help executives with compliance training, staff management, risk assessment,records management, international expansion and succession management planning,etc.o Collaborate with Sales Executives to demonstrate products and serviceso Develop and test new products and toolso Create and promote networking workshops for clientsReceived 2011 Top Performing New Associate Director Award

Marketing Associateo Development of marketing collateralo Writing and editing advertisement copyo Creation and implementation of monthly advertising campaignso Develop and manage marketing budgeto Organize and launch e-mail blast campaignsEvent Coordinatoro Facilitate all aspects of international and domestic tradeshowso Planning special events to promote new and established products