• Lead international cross functional teams for innovation, product, brand launches in emerging markets (Canada & USA) within the CPG category• Positioned brands to capture larger market share and increase penetration with creative approaches.• Achieved sales and marketing targets, maximizing ROI for organization• Capitalized on emerging opportunities, tracking market trends and preferences.• Skilled at strategic planning, product management, business development, campaign… Show more • Lead international cross functional teams for innovation, product, brand launches in emerging markets (Canada & USA) within the CPG category• Positioned brands to capture larger market share and increase penetration with creative approaches.• Achieved sales and marketing targets, maximizing ROI for organization• Capitalized on emerging opportunities, tracking market trends and preferences.• Skilled at strategic planning, product management, business development, campaign management and team development• Increased market share through targeted digital campaigns to leverage trial and reward loyalty• Responsible for creating a new visual brand identity and graphics standards, establishing, and maintaining a consistent and compelling messaging and positioning increasing mental availability and ownable branded assets• Crafted marketing material and content in consistent tone and brand voice.• Captured potential customers using creative and fresh approaches on digital and traditional channels.• Refined packaging designs, colour choices and slogans for advertising campaigns Show less

• Brand Building, Branding, Brand Strategy, Brand Management and Competitive Analysis • Be point contact for local agency relationships, drive excellence through key stakeholder management and be the voice of the strategic vision. • Work with the International marketing team to agree game changing plans that will deliver on the country consumer objectives. • Be the voice of the shopper. Develop insight and own the local Nielsen relationship. • Formulate consumer insight… Show more • Brand Building, Branding, Brand Strategy, Brand Management and Competitive Analysis • Be point contact for local agency relationships, drive excellence through key stakeholder management and be the voice of the strategic vision. • Work with the International marketing team to agree game changing plans that will deliver on the country consumer objectives. • Be the voice of the shopper. Develop insight and own the local Nielsen relationship. • Formulate consumer insight data to identify and anticipate market trends in each market and identify gaps / risks with a plan to address.• Expanded social media reach using influencer partnerships on various platforms.• Generated well-cultivated partnerships in target markets, furthering marketing goal achievement Show less

• Launched companies e-marketing initiatives, automated a B2B e-commerce solution, added online digital and media asset management and developed seven brand websites• Created programs to gain sales through gaining new users, innovation with line extensions, created impulsive purchase opportunity through creative merchandising and displays• Lead a team of graphic designers, regulatory staff, consumer response manager, brand managers, coordinators, and field trainers• Rebranded… Show more • Launched companies e-marketing initiatives, automated a B2B e-commerce solution, added online digital and media asset management and developed seven brand websites• Created programs to gain sales through gaining new users, innovation with line extensions, created impulsive purchase opportunity through creative merchandising and displays• Lead a team of graphic designers, regulatory staff, consumer response manager, brand managers, coordinators, and field trainers• Rebranded three brands to be more relevant to the marketplace through new packaging, line extensions, targeted marketing programs into multiple channels within one year Show less

• Effectively negotiated national and regional supplier agreements including preferred supplier agreements• Strategically managed diverse product listing base to provide distinct variety given limited retail merchandising space.• Supplier management including forecasts, production timelines and logistics to market.• Responsibility to company department service levels, working collaboratively with supply chain management to overcome long lead times, seasonal peaks and promotional… Show more • Effectively negotiated national and regional supplier agreements including preferred supplier agreements• Strategically managed diverse product listing base to provide distinct variety given limited retail merchandising space.• Supplier management including forecasts, production timelines and logistics to market.• Responsibility to company department service levels, working collaboratively with supply chain management to overcome long lead times, seasonal peaks and promotional planning.• Coordinated all in store and advertised promotions, providing estimated movement, capital return and financial justification Show less