I help brands stand out by creating eye-catching content—think graphics, photos, and scroll-stopping videos (yes, reels included!) using Canva and other tools. Whether it’s showcasing their products, sharing behind-the-scenes moments, or giving out pro tips (with a dash of personality), I bring their brand to life in a way that gets people talking and engaging. My mission? To make sure their online presence is as dynamic and fun as they are!

Oversee and execute social media strategy and content for National Industries for the Blind (NIB), NSITE, and NYSPSP, promoting SKILCRAFT products and services, upcoming events, industry news, employee achievements, organic support for paid campaigns, and associated non-profit agency highlights.Manage video editing and graphic design for social media platforms, enhancing content appeal and engagement.Develop and implement targeted email marketing campaigns for SKILCRAFT products, driving product awareness and engagement.Collaborate with the Communications team and external partners on digital ad campaigns for Government Relations and SKILCRAFT products, contributing to strategic planning and execution.Assist in the upkeep and enhancement of website content, ensuring relevancy and alignment with organizational goals.Achieved significant increases in social media engagement: LinkedIn by over 300%, Facebook by 197%, and Instagram by 75% within one quarter, demonstrating effective strategy implementation and audience growth.

Ribbon Cuttings Management: Successfully coordinate and manage ribbon cutting ceremonies, ensuring a smooth and memorable experience.Digital Marketing Leadership: Spearhead comprehensive digital marketing efforts, encompassing email campaigns, social media management, and graphic design.Collateral Creation: Design informative event flyers and general organizational collateral, showcasing events and sponsorship opportunities.Event Marketing Expertise: Drive event marketing initiatives across various digital channels and media outlets, optimizing outreach strategies for maximum impact.Networking Event Planning: Plan and execute monthly networking events, fostering meaningful connections among members.Signature Event Support: Contribute to the planning and execution of large-scale, signature events, ensuring seamless coordination.Website Management: Oversee the organization's website, ensuring its functionality, relevance, and alignment with strategic objectives.Council and Committee Leadership: Head the Community Engagement Council, facilitating collaboration between nonprofit and for-profit members. Lead the Communications Committee, providing social media and email analytics and actively participating in strategic planning sessions.

Event Planning and Execution: Spearheaded the planning and execution of large-scale, upscale weddings, and diverse special events, encompassing corporate functions to intimate private engagements.Client Collaboration and Relationship Management: Collaborated closely with clients throughout the event lifecycle by meticulously preparing detailed budgets, offering vendor recommendations, facilitating communication between clients and vendors, and creating comprehensive day-of timelines.Social Media Management: Managed and curated engaging content on social media platforms, including Facebook and Instagram, to enhance brand visibility and foster client engagement.

Content Curation: Curated compelling blog posts, engaging social media content, digital advertisements, and promotional materials for clients across diverse industries.Paid Advertising Strategy: Developed and executed paid social media advertising campaigns and Google ads with tailored strategies to meet varying objectives for clients.Digital and Social Media Analysis: Tracked and conducted in-depth analysis of digital and social media marketing initiatives, extracting actionable insights to optimize future strategies and enhance campaign performance.Cross-Functional Collaboration: Collaborated seamlessly with the design and marketing teams on various projects, including photoshoots and commercials, contributing to the successful execution of visually impactful campaigns for clients.

Social Media Strategy and Implementation: Spearheaded the creation and implementation of engaging social media content to promote retail products and highlight upcoming events, enhancing the center's online presence and customer engagement.E-Newsletter Content Curation: Curated compelling content for e-newsletters by gathering upcoming news, product information, recipes, and vendor details. Contributed to maintaining a consistent and informative communication channel with customers.Promotional Event Planning and Execution: Planned and executed weekend promotional events, coordinating logistics and promotional activities to drive foot traffic and boost sales.

Event Planning and Coordination: Played a vital role in the planning and execution of annual fundraisers, smaller events, and volunteer projects, contributing to the organization's fundraising and community engagement initiatives.Marketing and Public Relations Management: Created and maintained impactful marketing and public relations materials, including social media content across various platforms, to effectively communicate the organization's mission and impact.Community Outreach and Advocacy: Engaged in community outreach by conducting facility tours, participating in agency fairs, and delivering informative speaking engagements at local businesses. Contributed significantly to raising awareness about the organization's crucial role in supporting children facing abuse, neglect, and those navigating the foster care system.

My internship for the Statesboro Music Festival (March 2013) consisted of assisting Laura Franklin Cooke with the event logistics for the music festival. I compiled reports from committee leaders to record, organize, and redistribute to all committee members, managed committee leaders to complete tasks in a timely fashion, and constructed the scheduling and placement of the volunteers.